Troy Ramiscal Email & Phone Number

Philadelphia, Pa, Us

Reston, Virginia, United States

Rochester, New York, United States

- Hire, train and creatively direct a team of 4 content managers in initiatives regarding digital marketing, brand identity, event photography/videography, and social media management, sustaining a 10% upward trend of event attendance and online engagement throughout the academic year- Conceptualize and delegate multi-format marketing campaigns for concerts, festivals and events of 200 - 5000 attendees, iterating on internal campaign development processes to continuously innovate on brand experience and creative direction- Directly oversee media teams of 4-10 photographers and videographers for campus concerts and major events, coordinating talent agencies and managers with media captains to organize photoshoots and media releases

Rochester, New York, United States

- Creative marketing director for FreezeFest 2024; developed a website, designed a motion graphics set and organized “The FreezeFest Quests” promotions for a marketing campaign to advertise 7 events, increasing average event attendance by 8% from the previous year, and social media engagement by 20%- Wireframe and develop web solutions for campus concerts, festivals and events to reinforce brand identity, streamlining user experience for students, on-campus collaborators, and external providers and vendors- Schedule and monitor online publicity rollout for 6 event divisions, collaboratively growing social media presence through content creation, increasing engagement across platforms 15% over the academic year

Rochester, New York, United States

- Design lead for the RIT Club Sports brand; reapproached a previously unsuccessful rebranding effort through focus group study, competitive analysis, and stakeholder discussion, resulting in a 3-tier adaptive design system for 50+ organizations- Design lead for the RIT "Play It Safe" design system; conceptualized and developed 2 visual advertising campaigns for RIT Health Promotion's "Play It Safe" and "Play It Safe: In the Dark" promotions, supporting student sexual health initiatives- Proof a high-volume of 2D and 3D design, professional and marketing collateral for a wide range of student life organizations, upholding the RIT visual identity throughout 21 departments, ensuring brand consistency and sustainability

Bachelor Of Fine Arts - Bfa, New Media Design

Activities and Societies: Honors Program, Intramural Volleyball, New Media Club, College Activities Board"At the intersection of visual.

International Baccalaureate (Ib) Diploma

Activities and Societies: Class President, Student Life Representative, Tour Guide, Technology Student Association, Yearbook Club