Ally Sabrowsky Email & Phone Number

• Front-end coding/HTML page production using an in-house content management system
• Owns and monitors an issue tracking system focused on flagging and fixing site performance issues and errors
• Collaborates with teams to gain requirements for new projects and develops the plan needed to deploy project successfully involving collaboration with product marketing, developers, designers, UX, SEO, editorial team.
• Conducts recurring QA testing to address and resolve any issues to provide an optimal user experience
• Uses Wrike for requests from stakeholders for project requirements, priority, deadlines, and communication
• Juggles several projects simultaneously, with last-minute priority requests and shifts in focus of direction

Ames, Iowa, United States

• Manages book of business of 40+ solutions utilizing a database for their auditing needs
• Communicates technical database best practices for customer use and knowledge
• Creates queries and builds reports for customers using language (similar to SQL)
• Works with customers to establish project statuses and deadlines specific to their priorities and goals
• Provides process improvement discovery for customers in numerous industries and departments
• Trains customers on using documents, spreadsheets, and presentations within our software

• Lead and managed web development projects while measuring performance and user interaction
• Managed backlog and coordinated sprint planning using the Scrum model
• Edited and updated web properties using Drupal CMS
• Built landing pages using responsive CSS (Bootstrap) and HTML
• Consulted and supported tagging structure throughout website
• Created campaigns using Marketo to support email outreach initiatives and lead tracking

Ames

Bloomington, Indiana Area

• Provided leadership, strategic direction, and tactical prioritization for CRO client accounts and onboarding process.
• Managed and edited website optimization projects for clients based on their marketing goal priorities
• Utilized user behavior to influence strategy, created testing recommendations, and improved overall user experience
• Determined relevant metrics, established goals, and created reports to track progress and evaluate results
• Modified and improved overall strategy based on continual results and findings
• Analyzed detailed data sets to make plans and recommendations to continue improving conversion rates across multiple channels and segments

Bloomington, Indiana Area

• Strategized to increase client market share of accounts and overall profitability
• Increased account performance with ongoing optimization and testing initiatives
• Trained new PPC hires
• Specialized in Conversion Rate Optimization using continual editing and testing practices
• Performed continual keyword research to progress with recent trends
• Prepared pay-per-click reports using metrics from numerous interfaces

• Utilized Adobe Creative Suite to design and implement all mediums of marketing material
• Strategically generated design concepts to relate to the audience
• Proofed and edited marketing material
• Coordinated events and supply orders for various departments
• Created and scheduled emails to reach 50,000+ members
• Supported Business Development with community events and volunteer participation

North Chicago, IL

• Answered member inquiries and processed transactions accurately
• Communicated with employees and worked with other departments to meet member needs
• Trained new employees on software and member service principles
• Increased efficiency of the branch by leading transaction count daily

Melrose, MN

• Created promotional items webpage and maintained inventory of promotional products
• Implemented an opening branch plan
• Worked with external vendors to order products needed
• Analyzed target market to tailor design and functionality of products and services
• Worked within a marketing team and with various departments to execute projects

St. Joseph, MN

• Opened accounts for members.
• Sold products and services to members.
• Led team in transaction count which improved efficiency of branch.
• Outperformed expectations as outlined.
• Organized and administered ordering of products for various branch needs.
• Worked as a team to meet member needs and exceed expectations.

Bachelor Of Arts, Communication

Education record