Ally Sabrowsky Email & Phone Number

• Front-end coding/HTML page production using an in-house content management system• Owns and monitors an issue tracking system focused on flagging and fixing site performance issues and errors• Collaborates with teams to gain requirements for new projects and develops the plan needed to deploy project successfully involving collaboration with product marketing, developers, designers, UX, SEO, editorial team members• Conducts recurring QA testing to address and resolve any issues to provide an optimal user experience• Uses Wrike for requests from stakeholders for project requirements, priority, deadlines, and communication• Juggles several projects simultaneously, with last-minute priority requests and shifts in focus of direction • Creates and optimizes images for the website using Figma, with a focus on brand, composition, file size, quality• Utilizes SEO best practices and accessibility requirements during coding for page builds• Supports roll-out process of new content management system for deployment to the rest of the team: identifying bugs, providing documentation, video walkthroughs, creation of a project testing plan• Provides regular site audit reports and page inventory reports to stakeholders

Ames, Iowa, United States

• Manages book of business of 40+ solutions utilizing a database for their auditing needs • Communicates technical database best practices for customer use and knowledge • Creates queries and builds reports for customers using language (similar to SQL) • Works with customers to establish project statuses and deadlines specific to their priorities and goals • Provides process improvement discovery for customers in numerous industries and departments • Trains customers on using documents, spreadsheets, and presentations within our software • Creates documentation on best practices for users to share internally with their teams

• Lead and managed web development projects while measuring performance and user interaction • Managed backlog and coordinated sprint planning using the Scrum model • Edited and updated web properties using Drupal CMS • Built landing pages using responsive CSS (Bootstrap) and HTML • Consulted and supported tagging structure throughout website • Created campaigns using Marketo to support email outreach initiatives and lead tracking • Lead projects and tasks for annual user conference registration platform and website • Partnered with Human Resources team to establish and maintain their website presence • Utilized analytical tools to influence and develop digital and web marketing strategies • Examined user experience to develop conversion rate optimization testing strategy and plan • Built and measured performance of A/B split tests to increase conversion rates • Created reports using Google Analytics to analyze visitor engagement and website performance • Improved the company's online presence and increased audience engagement • Assisted in development of a comprehensive SEO strategy • Worked cross-team to optimize conversion paths along the customer's journey • Collaborated with User Experience team to establish design patterns and proper implementation onto site • Worked with sales readiness team to progress leads through pipeline

Ames

Bloomington, Indiana Area

• Provided leadership, strategic direction, and tactical prioritization for CRO client accounts and onboarding process. • Managed and edited website optimization projects for clients based on their marketing goal priorities• Utilized user behavior to influence strategy, created testing recommendations, and improved overall user experience• Determined relevant metrics, established goals, and created reports to track progress and evaluate results• Modified and improved overall strategy based on continual results and findings• Analyzed detailed data sets to make plans and recommendations to continue improving conversion rates across multiple channels and segments• Lead monthly client progress meetings for reporting results, made recommendations, and assisted clients in understanding strategy• Created high-quality client deliverables including strategy decks, new testing recommendations, and weekly/monthly reports• Designed wireframes for clients to assist with redesign or development of landing pages• Utilized tools such as: Optimizely, Google Analytics, VWO, CrazyEgg, Hotjar, UserTesting, Adobe Photoshop, and more to develop strategy and set up tests to increase clients’ conversion rates• Onboarded new clients and developed conversion rate optimization strategy for their website and landing pages• Acted as project manager for enterprise PPC clients by delegating tasks and projects to meet clients’ marketing goals

Bloomington, Indiana Area

• Strategized to increase client market share of accounts and overall profitability• Increased account performance with ongoing optimization and testing initiatives• Trained new PPC hires• Specialized in Conversion Rate Optimization using continual editing and testing practices• Performed continual keyword research to progress with recent trends• Prepared pay-per-click reports using metrics from numerous interfaces• Analyzed past performance data to implement into account structure• Organized structure of 1,000+ campaign search marketing account• Involved in direct account growth strategy

• Utilized Adobe Creative Suite to design and implement all mediums of marketing material• Strategically generated design concepts to relate to the audience• Proofed and edited marketing material• Coordinated events and supply orders for various departments• Created and scheduled emails to reach 50,000+ members• Supported Business Development with community events and volunteer participation• Maintained contact with external vendors to build online digital media presence• Produced analytical reports to optimize SEO and audience behavior• Continually met deadlines while multitasking• Performed as a direct contact for marketing questions and concerns• Initiated creative design process, coordinated and executed marketing promotions• Assisted with all collateral for Mortgage Services department• Created and designed all digital media campaigns• Developed strategies and tactics to raise member acquisition and retention

North Chicago, Il

• Answered member inquiries and processed transactions accurately• Communicated with employees and worked with other departments to meet member needs• Trained new employees on software and member service principles • Increased efficiency of the branch by leading transaction count daily

Melrose, Mn

• Created promotional items webpage and maintained inventory of promotional products• Implemented an opening branch plan • Worked with external vendors to order products needed• Analyzed target market to tailor design and functionality of products and services• Worked within a marketing team and with various departments to execute projects

St. Joseph, Mn

• Opened accounts for members. • Sold products and services to members. • Led team in transaction count which improved efficiency of branch. • Outperformed expectations as outlined. • Organized and administered ordering of products for various branch needs. • Worked as a team to meet member needs and exceed expectations. • Built relationships with members and anticipated questions or concerns. • Won the loan referral cross sell contest. • Led and trained new employees.

Bachelor Of Arts, Communication

Education record