Senior Marketing Research Analyst
333 Dexter Avenue, Seattle Wa
Provided business expertise, recommendations, and consultation through analysis and dissemination of web, mobile, social, TV and market consumer research to KING5, KONG, NWCN, KING5.com/NWCN.com, and CARS.com stakeholders. Leveraged a variety of research tools related to sales, market intelligence/share, competitive and trend analyses, advertising spending patterns, and audience quantitative/qualitative metrics. Overall Responsibilities Include:• Advised leadership team with the interpretation of daily/monthly/annual reporting and projection/forecasting summaries. Provided strategic consumer/market insights and consultation to the TV/technology sales and digital news content teams, analyzing audience, product, competitive, market and advertising insights• Generated and presented key consumer and market research insights to leadership team and executives in weekly/quarterly sales meetings relating to the KING5, KONG, NWCN and Digital brands (verticals: real-estate, insurance, healthcare, auto, finance, tech, retail, e-commerce, restaurant, environment, education, etc) • Provided strategic oversight of NWCN’s market research implementation, design, and initiatives that integrated into the brand and sales quarterly and annual business planning process• Managed vendor relations with Adobe SiteCatalyst, comScore, Radian6, DoApp, Nielsen, Stowell, Strata, Google Analytics, Tableau, One Domain, Wide Orbit, AdConnections, Twitter Analytics, DoApp Mobile and Media Audit; worked with these external partners, when needed, to achieve business objectives• Highly skilled in creating compelling multimedia consumer research decks/projects and ad-hoc reports, which are designed to enhance the company’s competitive position, drive incremental sales growth, and impact the business process throughout the Seattle, Portland and Spokane markets• Managed the quantitative primary research survey questionnaire process for KING5, KONG, NWCN and digital