Travis Talbot Email & Phone Number

Gilbert, Az, Us

Phoenix, Arizona, United States

BFG Supply, the nation's leading horticultural distributor, has been a cornerstone of the Green Industry for over 50 years. Known for its extensive product range & exceptional service, BFG supports customers across all 50 states & Canada with a distribution network comprising of 21 warehouses. With over 1.5 million square feet of warehouse, BFG stocks over 30,000 products & offers over 100,000 SKUs, meeting diverse customer needs. Strong partnerships with over 1,000 manufacturers & a team of 150+ sales reps reinforce BFG's commitment to the industry's best service & product access.KEY ACCOMPLISHMENTSSuccessfully managed a team of 23 across Sales, Marketing, & Customer Service, driving revenue from $11.9 million to over $50 million in just over 3 years.Post-acquisition of Greenhouse Megastore in 2021, managed the top-performing sales team specializing in CapEx & the academic institutional structure market, achieving the highest team revenue margin within the organization.Strategically expanded market territory over 40% in fiercely competitive states, overcoming strong brand loyalty to establish a robust presence & significantly boost market share.Demonstrated expertise in B2B & B2C sales channels with a proven track record in implementing tailored strategies for diverse market segments.Managed multi-generational teams effectively by adapting to the unique motivations & management needs of each individual.Skillfully managed the merger of Greenhouse Megastore & BFG Supply, integrating system software & blending cultures while maintaining high staff morale.Supervised multiple sales teams from the West Coast to the Midwest, maintaining strong connections through daily video meetings & regular on-site visits.Contributed to new sales standards by designing educational courses, creating optional pathways, & implementing standardized testing for product competence.Consistently recognized the sense of urgency, adjusting schedules & priorities as necessary.

Eagle River, Ak

Local non-profit organization dedicated to enhancing the well-being of the community through a range of supportive services and outreach programs. Focusing on fostering connections and providing valuable resources to individuals and families in need. Initiatives include community support programs, educational workshops, and collaborative events designed to address various local and personal challenges and promote a strong, vibrant community. Strives to create an inclusive environment where everyone can find support, build relationships, and contribute to a collective effort toward positive change. KEY ACCOMPLISHMENTSManaged and mentored the Communications & Marketing Department, overseeing all aspects of team management, including performance evaluations, hiring, and training.Spearheaded the online user experience, including website UI navigation and social media management, resulting in a 300% increase in social media followers through interactive experiences and community engagement.Established and maintained corporate communication and marketing standards, effectively managing the marketing budget and executing integrated event marketing plans.Directed the rebranding efforts for the organization, including designing a new logo, updating print collateral, and revamping the website and social media presence.Managed and designed the corporate website, ensuring optimal UI navigation and content to enhance user experience.

Bellevue, Wa

Faith-based organization that boasts over 1.1 million members and 8,900 community groups across the U.S. This organization is renowned for its progressive stance on social issues and its commitment to social justice, environmental stewardship, and global mission work in over 50 countries. Locally, the focus is on embodying the organization's core values, with a strong emphasis on education, outreach, and community service.KEY ACCOMPLISHMENTSManaged a team in marketing and communications for the fifth largest organization in the U.S., serving over 7,500 members and supporting more than 100 employees.Enhanced the complete user experience across digital platforms, including website navigation and social media management, and played a pivotal role in the organization’s rebranding efforts, including designing a new logo and updating print collateral.Successfully managed the corporate advertising schedule and budget, providing marketing and communications support for nine departments.Created and edited a monthly full-color magazine and developed weekly email campaigns, effectively engaging the community.Established corporate communication standards and led R&D projects to ensure the organization utilized the most effective media tools for connecting with the local community.

Managed strategic marketing initiatives for a local utility company serving over 2 million customers in the Seattle metro area. Implemented energy efficiency messages through diverse channels, including direct mail, web, radio, and print advertising, while closely collaborating with Program Managers to refine and execute marketing programs that aligned with the corporate strategy. Developed Return on Investment models to track and enhance program performance, ensuring maximum marketing impact and ROI.KEY ACCOMPLISHMENTSSuccessfully managed relationships with external agencies for media planning, creative design, and retail marketing, ensuring the effective positioning of energy efficiency products in the marketplace.Developed and implemented impactful message strategies that enhanced the visibility and appeal of energy efficiency products.Supported tradeshow activities and developed promotional programs, contributing to the successful execution and promotion of energy efficiency initiatives.Played a key role in the design and editing of marketing materials, improving the overall quality and effectiveness of promotional content.Received the 2006 ENERGY STAR Excellence in Energy Efficiency Program Delivery award and the Puget Sound Energy POWER Award for outstanding contributions to energy efficiency programs.

Bachelor’S Degree, Business Management & Marketing

Marketing