Success at Shark Tank Vietnam 2024 | Episode YERA Protein [ 3:28 - 27:01]:https://www.youtube.com/watch?v=NwnRWVvc3NU - Secured 15 billion VND in funding for YERA by convincing 4 out of 5 investors. Delivered a high-impact pitch, generating 300+ orders within 3 days and reaching over 6M+ viewers & 400M+ views across multiple platforms, and extensive 40+ PR coverage, significantly boosting brand awareness.Led the brand strategy and execution for YERA Protein, driving growth through new product development, go-to-market execution, and launching a new category in sports nutrition. - Sales & Marketing Excellence: Spearheaded the go-to-market strategy, resulting in 1800+ orders in 6 months. Established D2C and B2B2C channels, securing 1200+ customers with a 30% conversion rate and maintained 80% retention after one month of continuous product use. - Brand Growth: Boosted brand visibility by 330% across social media through viral campaigns (#YERAprotein, #Proteinstation), and secured over 40 PR articles with 400M+ views. - Project Management: Led cross-functional teams to deliver projects on time, optimizing resources and cultivating strong partnerships with 60+ KOLs/KOCs & 10+ Sport Community. - Industry Expertise: Applied deep knowledge in nutrition and sports to refine product offerings and marketing strategies, driving targeted innovations.*About YEAST ERA: As one of the first three factories worldwide to pioneer sustainable yeast-based protein production, YEAST ERA sets a new standard in the nutrition industry with a premium nutrition brand specializing in innovative yeast-based protein products. YERA offers a diverse range of sub-brands and SKUs tailored to various customer segments, distributed through omnichannel networks, including gourmet retailers, modern trade, OTC, and pharmacy channels. Additionally, YERA leverages affiliate and e-commerce platforms for both D2C and B2B2C online sales.

- Led the rebranding, boosting brand awareness by 28% and managing 63 local marketing teams.- Increased online bookings by 58% through SEO/SEM optimization and strategic partnerships.- Drove a 45% rise in app downloads via targeted social media and influencer marketing.- Improved customer satisfaction by 35% with CRM enhancements and personalized campaigns.- Executed ATL/BTL campaigns, collaborating with partners to drive engagement and loyalty.- Led a team of 7+, ensuring consistent, impactful marketing initiatives.

- Managed marketing for Ferragamo, Christian Louboutin, MCM, Emporio Armani, and Paul & Shark, increasing sales by 23% across 15 stores.- Aligned local strategies with global brand identities, enhancing consistency and engagement.- Boosted in-store sales and customer retention by 31% through targeted trade marketing and a loyalty program.- Led social media, paid ads, and PR efforts, driving brand visibility and awareness for new collections.- Produced creative campaigns and built strong KOL partnerships, enhancing brand narratives.- Trained sales teams, improving product knowledge and brand representation.

- Led SR Fashion Business Talkshow, attracting 3.2M+ views in 7 months and increasing new memberships by 66%.- Managed SR Fashion Business School launch, establishing it as a premier fashion school in Vietnam.- Directed fashion show projects like PHI By Phi Pham x Mau Thuy, generating 100K+ views and coverage in 20+ news outlets.- Boosted revenue by 46% through client-centric campaigns, strengthening partnerships and driving growth.- Increased website traffic by 77% and social media followers by 350% through SEO-optimized content and influencer campaigns.- Executed PR, Facebook Ads, and Google Ads strategies to enhance brand visibility and engagement.