Tom Sakell Email & Phone Number

Arlington, VA, US

Alexandria, Virginia, US

We help organizations intrigue, engage, and demonstrate complex stories through a web browser. Client: Defense Advanced Research Projects Agency (DARPA). https://www.darpa.mil

• Founded a small business to create high-end websites for medium-sized businesses, working full cycle from concept to deployment.
• Be the user agent. Weave user experience, content strategy, information architecture and incoming traffic (search engine optimization) to create a full digital strategy for clients.
• Scope and manage web projects. Project lead for re-launch of XO.com. Scheduled original project plan, wrote BRD, FRD; scoped content plan; hired contract writers, editors. Led recruitment, RFQ and hiring process for.
• Deliver business analysis. Gathered and wrote functional requirements for SiriusXM Radio mobile website (m.sirisusxm.com), including UX and use cases. Worked in NY, DC offices to interview stakeholders and manage.
• Manage multiple projects. Schedule work and timelines with clients; manage free-lance illustrators and database programmers.
• Led redesign of haircuttery.com, a national chain of hair salons.

Dulles, VA, US

• As the lead for digital marketing site creation and performance at ATPCO (a global aviation data company), my role is a mix of strategic planning, execution, and reporting:Developing a User Performance Strategy:
• Execute SEO strategy to engage Organic traffic, as well as direct internal site searchers to find the information they need (let's discuss!)
• Collaborate to optimize website content for search engines
• Create user paths through navigation, page design, and website optimization.
• Reporting on website user behavior:
• Generate regular reports on user engagement, portal usage, and conversion rates

Tysons Corner, VA, US

• Manage global content strategy for the seven websites in multiple languages. Responsible for storytelling, online style guides, and the Cvent Voice: Shifting our online conversations to plain-spoken, engaging.
• Lead global web strategy with Drupal 8 and Marketo. Drive web engineering processes, create best practices in web management, run scrum meetings, train marketers in online operations.
• Report to C-level and regional stakeholders with best practices and recommendations for site performance and online conversion, based on analytics.
• Presented our methodology at the Acquia Engage conference.

• Led global content teams in multiple languages, launching strategies for content, taxonomy, and SEO.
• Led website redesign, upgrading platform from Ektron to Drupal 8.
• Tracked site performance with Google Analytics and pivoted strategies, based on segmentation data
• Created content strategy for multiple audiences: Faculty and staff in community colleges and universities. Also, taxonomy strategy for multiple websites.
• Project managed website deliverables and staff capacities, setting best expectations for stakeholders.

• In contract role, created a new responsive design website in Acquia Drupal 7, migrating from ColdFusion. Evaluated, selected, and configured modules while working with Smithsonian OCIO on site build. On my own, created.
• Energized and engaged executive stakeholders and forming agreements while identifying common goals. Presented multiple roadmaps and recommendations to work with present resources, talent, and potential workloads.
• Using Google Analytics to mine data, learned the panda cam page had more entrance traffic than the home page. Created and executed a strategy to build a home page for panda lovers, which increased click-through traffic.

Mclean, VA, US

• As thought leader, formed unique online presence and staff:
• Created content strategy, focused on user experience principles to create interactive features to transform online users into sales leads.
• Managed multiple vendors and online platforms; wrote business plans, RFPs, and functional site requirements. Selected and managed vendors for CMS (Sitecore), video platform (Brightcove), digital agencies, analytics.
• Recruited, hired, and managed a team of 3 web managers, who focused in scripting and web development. Provided hands-on leadership and strategic direction.
• Led website optimization, with hands-on coding and web development (a/b testing with Optimizely).

• Launched website redesign while coding in custom-built CMS. Earned executive approval by creating wireframes and prototypes. Maintained sites using HTML, CSS, and created images, icons with Adobe Creative Cloud.
• Drove user experience and SEO plan, earning top Google spots for coveted keyterms.
• Executed email programs with daily blasts in Eloqua. 2010 Markie winner for Eloqua database project.
• Created SEO, social media programs, and spectacular video strategies. Grew SM reach by live tweeting during online webinars.
• Directed video shoots during conferences, produced more than 40 videos for content on website and social media channels.

Washington, District Of Columbia, US

• World-class, speaker agency. Developed online alternative to annual print brochure, saving $90,000.
• Managed vendors. Oversaw technical and creative freelancers while developing online strategies to track user experiences.
• Crafted social media strategy. Developed LinkedIn, Wikipedia, Facebook and Twitter for bureau and speakers.

Arlington, VA, US

• National leader in project management training. Helped develop global strategy.
• Led global website development. Developed content, creative and applications for company website; helped drive implementation of new content management system (Sitecore).
• Managed internal and external vendors. Drove internal IT relationship and evaluated business, technical requirements for vendors.and technical requirements for external global strategy vendor.

Everett, WA, US

• Launched website redesign and intranet. Created vision for the site, wireframed and prototyped pages in collaboration with creative agencies, and internal IT vendors. Blended Flash, HTML, Cold Fusion, JavaScript and CSS.
• Developed internal sales channels. Created direct sales extranets for resellers and channel partners.

Mclean, VA, US

* Managed visual presentation of Baseball Weekly, a print tabloid at USA TODAY (350,000 circulation). Independently and in teams, developed short- and long-term projects in editorial news and features, and directed design and covers. * Worked with world’s best newspaper graphics department to create compelling graphic stories. * Liaison to all.

M.Ed, Instructional Design

B.A., Journalism

Master'S Certificate, Project Management

Certificate, E-Learning