T. Scott Harner Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

- Increasing brand recognition and loyalty through targeted sales and cooperative marketing strategies across the Southeast territory (11 states).- Driving revenue through annual marketing contract negotiations, establishing annual sales goals, teaching product education, creating promotional offers and closed offers, co-op budgeting, agency support, group and individual incentives, marketing initiatives, and strengthening existing relationships with national accounts, independent travel agencies and over 32 host accounts (Vacations To Go, Cruise Planners, Nexion, InteleTravel, Outside Agents and more).- Increased 2022 revenue ($4.9 million) by 13% in 2023 ($5.5 million).- Account management, including ongoing communications via phone calls, emails, webinars, in-office product trainings, consumer presentations to promote the brand’s current offers, closed offers, and contract negotiation to meet revenue goals.- Representing the brand at local, regional, and national B2C and B2B events and conferences.

Atlanta Metropolitan Area

Atlanta Metropolitan Area

-Build awareness and interest in American Queen Steamboat Company products and drive sales through training, relationship building, and strategic sales activities with agents and consumers across the industry.-Develop a quarterly sales plan that maximizes AQSC’s presence in the branch offices of key national and territory-based accounts.-Build strong business relationships with key members of national and territory-based accounts.-Generate excitement among agents for the AQSC product line with high energy training sessions that promote the products’ features and benefits as well as their superior and unique position in the marketplace.

Atlanta, Georgia, United States

- Develop and coordinate a sales strategy for the Midwest market (12 states) to reach new and existing accounts through product training, communications, sales incentives, and marketing initiatives.- Build collaborative sales and marketing plans for key accounts with specific sales targets.- Provide clients with regular and informative updates on productivity and progress to inspire and influence them to reach sales goals and move business from other competitive expedition companies.- Conduct engaging product training and sales presentations to increase product and destination awareness.- Assist in the coordination of ship inspections and onboard educational opportunities.- Represent the company at regional and national industry trade shows, seminars, and events.

Greater Atlanta Area

- Responsible for representing all three small ship expedition companies in the east region by covering 32 states and 5 Canadian territories which equates to 65% of the travel agent/wholesale business.- Sourced, managed, and grew outside sales accounts primarily within the travel agent and wholesale organizations to aid in the development of business plans, engage in local marketing, educate staff and provide effective tools to grow business.- Leveraged viable prospecting sales skills by cultivating leads and scheduling face-to-face sales meetings to present the unique selling destinations and features of each of the three product lines.- Researched and attended appropriate trade conferences and other sales meetings to bring attention and network for business development purposes.- Surpassed 2016 $4.3M sales goal by 11% ($4.7M) and surpassed 2017 $5.5M sales goal by 9% ($5.9M).- Used Softrip and Hubspot to analyze and monitor sales of key accounts, establish benchmarks, track sales trends and return on investment and uncover untapped resources to create strategies specific to each account and to customize partnership sales agreements.

Greater Atlanta Area

- Responsible for representing all three small ship expedition companies in the east region by covering 32 states and 5 Canadian territories which equates to 65% of the travel agent/wholesale business.- Sourced, managed, and grew outside sales accounts primarily within the travel agent and wholesale organizations to aid in the development of business plans, engage in local marketing, educate staff and provide effective tools to grow business.- Leveraged viable prospecting sales skills by cultivating leads and scheduling face-to-face sales meetings to present the unique selling destinations and features of each of the three product lines.- Researched and attended appropriate trade conferences and other sales meetings to bring attention and network for business development purposes.- Surpassed 2016 $4.3M sales goal by 11% ($4.7M) and surpassed 2017 $5.5M sales goal by 9% ($5.9M).- Used Softrip and Hubspot to analyze and monitor sales of key accounts, establish benchmarks, track sales trends and return on investment and uncover untapped resources to create strategies specific to each account and to customize partnership sales agreements.

Greater Atlanta Area

- Responsible for representing all three small ship expedition companies in the east region by covering 32 states and 5 Canadian territories which equates to 65% of the travel agent/wholesale business.- Sourced, managed, and grew outside sales accounts primarily within the travel agent and wholesale organizations to aid in the development of business plans, engage in local marketing, educate staff and provide effective tools to grow business.- Leveraged viable prospecting sales skills by cultivating leads and scheduling face-to-face sales meetings to present the unique selling destinations and features of each of the three product lines.- Researched and attended appropriate trade conferences and other sales meetings to bring attention and network for business development purposes.- Surpassed 2016 $4.3M sales goal by 11% ($4.7M) and surpassed 2017 $5.5M sales goal by 9% ($5.9M).- Used Softrip and Hubspot to analyze and monitor sales of key accounts, establish benchmarks, track sales trends and return on investment and uncover untapped resources to create strategies specific to each account and to customize partnership sales agreements.

Greater Atlanta Area

- Managed direct sales solicitation to over 150 nationwide travel agencies. These included accounts of all sizes ranging from national agencies, host accounts, meeting agencies, incentive agencies, multi-million-dollar agencies to small home-based agencies. Consistently achieved yearly sales goal – In 2014, surpassed $11.2M sales goal by 51.6% ($16.9M). For 2015, surpassed $15.7M sales goal by 20.5% ($18.9M).- Established, developed, and maintained business relationships via group presentations, tradeshows, in-person meetings, e-mail, and telephone by promoting and selling Delta Vacations’ products and services to travel agencies in assigned territories. Initiated cold calls to new travel agency accounts to increase brand awareness and generate new sales.- Developed and executed strategic business development plans including marketing, social media marketing, and co-op advertising plans to increase business to new and existing accounts.- Conducted regular, on-going virtual training webinars and other tactics to move business to MLT brands.

Duluth, Georgia

- Exceeded cumulative sales quota by 35% during the first six months as a B2B direct sales executive.- Helped develop customizable marketing CRM system from the ground up to obtain new business which included social media, digital media and researching tool for target clients.- Prepared and delivered client-specific sales strategies and presentations at the executive level, which reflected the needs assessment of the client.- Provided leadership and direction to all facets of marketing including direct marketing, digital printing, email, SMS, personalized URL, point per click campaigns, search engine optimization and customized online communication engine.

Greater Atlanta Area

- Grew revenue and profit by identifying and qualifying prospect companies, cultivating and maintaining executive relationships and closing professional service proposals at or above target margin.- Assisted in developing, customizing and executing all aspects of partnership marketing programs with assigned hotels destinations, convention bureaus and tourism boards.- Collaborated with IT department to develop and deploy Salesforce.com globally for 75 employees in the Sales department.- Interfaced with C+ levels, technical teams and end users in explaining, presenting and writing detailed business requirements for moderately to complex projects.- Spearheaded business development efforts, expanded customer base and surpassed sales quota by $2 million.

Bachelor Of Science, Leisure Services, Minor In Business Administration

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