Taylor Shuman Email & Phone Number

Facilitate and ensure proper set-up of Zipline DMP accounts, provide ongoing training and support to Zipline DMP clientsEnsure email prospecting campaigns are executed accurately and on-timeEnsure data distribution orders placed in Zipline execute and scale as expected with DSPsFacilitate accurate and timely implementation of site tags and integrations for clientsFacilitate accurate and timely onboarding of client audiences into Zipline, from receipt of data files through distribution to DSPsEnsure accurate and timely delivery of data install jobs for clientsDevelop and maintain knowledge of KBM Group Data Services products and best practicesDevelop and maintain comprehensive knowledge of clients’ business with a focus on marketing strategies and expectations for resultsIdentify, assess and communicate product and process issues to appropriate departmental leadsDevelop and document operational process documentation

Support Client Partners in on boarding new accounts, ensuring delivery of upsold work, and executing the strategic account plan for assigned accounts Serve as the account owner and primary client contact for specific accounts from new client implementations through the ongoing client relationship, developing up sell and cross sell opportunities as appropriateDrive the delivery of client projects across the departments within TruEffect, ensuring client requirements are being met within agreed upon time frames, to exceed the value expectations set with the client during the sales cycleValidate that documented requirements meet the client’s needs by partnering with the Client Partner, Sales, Engineering and Delivery teamsParticipate in the development of strategic account plans at the direction of the Client PartnerOutline tasks needed and drive tactical projects across multiple lines of the TruEffect organization Communicate clearly and effectively to both internal and external teams.Responsible for change management – both internally and with the client – during implementation and ongoing projectsGenerate reports for regular delivery to the client and as input to the regular account audit and strategy processValidate monthly billingProvide the day to day client connection with various client representatives

Defines rules for 1st party cookies.-Client relationship manager for online advertising campaigns.Administers ongoing client support.Demonstrates to clients how to customize use of the TruEffect interface in order to create the most efficient and advantageous workflow for their specific needs. Creates site measurement tags to tie conversion data back to specific display campaigns.Collaborates with clients to gather consumer insights, in order to maximize the consumer relationship, in the interest of increasing and incentivizing usage of services to drive revenue.Assists with on-boarding of new clients.Develops creative groups based on cookie targeting and displays value of serving different advertisements to different groups of people. Analyzes performance and provides campaign recommendations.Accommodates client reporting based on campaign needs. Assists with technical support issues regarding the user interface, tracking, implementation of tags, domain approval and various other client needs.

Responsible the day to day online operations for the affiliate channelEnsure affiliate is in compliance with contract termsWork with affiliates to resolve issues (billing, technical, products, etc.)Support account management team with partner communications, reporting, and other related tasksCreate and manage affiliate database Identify and executed operations efficiency opportunitiesTrack affiliate performance and provide reporting

Responsible for the scheduling, timeliness, and delivery of all assigned projects and campaigns within the Marketing department.Coordinates and implements online marketing initiatives by setting up new and existing account information Prepare, update and analyze reports on marketing efforts.Traffics and delivers campaign creatives and optimizes campaigns based on performance.Contributes to special projects as needed.Manage monthly contract cyclesMange all affiliates for the department

Coordinate media programming formats, schedules, buy-sheets, and invoices Resolve accounting discrepancies Conduct research Create various reports using Excel, Word, and Catalyst Maintain media database Process daily download results from call centers/agencies and troubleshoot Audit airings of shows Coordinate media activities and airtimes with Call centers

Aliso Viejo

Managed weekly and monthly payablesMaintained communication with vendorsUploaded Inventory

Bachelor Of Arts, Communications

Education record