Spearheaded delivery of innovative solutions for business requirements for the digital lending domain using SAS EG for analysisLed creation of lending dashboards for personal loans, integrating vital parameters: risk, geography, channels, credit scoresDevised and evaluated methods to quantify opportunity loss, focusing on digital personal loans, aiding informed decision makingOversaw seamless generation of reports for digital personal loans, boosting transparency, enabling data-driven strategiesDemonstrated expertise creating base tables, structuring databases, ensuring data integrity, streamlining client operationsElevated the efficiency of Risk Dashboards for personal loans, examined and incorporated various risk factors into the frameworkCollaborated with teams, generating, analyzing reports holistically assessing risk, empowering strategic management and mitigationCommunicated complex ideas clearly, devised and executed strategic plans to optimize processes ensuring business growth

Led 10+ initiatives targeting heightened security for payment methods encompassing Shopping Mall and Debit Card TransactionsManaged real-time decline (RTD) transactions, coupled with strategic planning for future case detectionEnhanced efficiency by 20% and fine-tuned 6 established rules for shopping mall transactionsIntroduced 2 new rules for debit card transactions and enhanced fraud prevention measuresReduced fraudulent activities amounting to approximately Rs 19 lakhsDevised detective and preventive rules to mitigate fraud risk in the digital payments loan spaceDirected efforts towards assessing, cleaning, investigating, and crafting visual representations for enhanced understanding

• Data visualization through Python programming • Project on churn modellingCreated interactive and visually appealing charts, graphs, and dashboards, facilitating easy data exploration and insights

Conducted a market survey on the dealers and come up with a new sales plan, that included research on the oligopoly of the market and increase intermediary incentives.

• Oversaw preparing F & U’s (File and Use) for the various insurance products introduced by our client, TATA AIA Life Insurance, in the market.• Researched and prepared models using Excel, based on the F & U’s, to test the given conditions of each product on the large data provided by the client.