***Market: SEA countries + Taiwan, Hongkong, Macau- Develop PnL and implement strategic business plans to drive growth, profitability, and market expansion.- Oversee day-to-day operations, including budgeting, resource allocation, and performance tracking, to maximize efficiency and effectiveness.- Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and revenue growth for technology products and services.- Oversaw the planning and execution of multi-channel marketing campaigns, including digital advertising, content marketing, email marketing, events, and PR initiatives, consistently meeting or exceeding KPIs.- Analyzed market trends, customer insights, and competitive landscape to identify opportunities for optimization and innovation, leading to a 12% increase in market share and 7% growth in sales pipeline.- Collaborated cross-functionally with product management, and engineering teams to align marketing initiatives with product launches, feature updates, and go-to-market strategies.***Achievements:+12% in conversion+4% in ROAS & 6% in LTV+7% in Net Revenue

***Brand: Budweiser, Corona, Hoegaarden- Develop and implement comprehensive media plans to achieve brand objectives, optimize media investments, and drive business results- Collaborate with cross-functional teams including media agencies, brand marketing, creative, and analytics to ensure alignment of media strategies with overall brand goals and messaging.- Execute media buys across various channels including TV, digital, social, OOH, and sponsorships, negotiating favorable rates and placements to maximize reach and impact.- Analyze media performance data and metrics to assess campaign effectiveness, identify opportunities for optimization, and make data-driven recommendations for future media investments.- Develop digital transformation plan to upskill the business on digital concepts, technologies and best practices.- Utilize marketing automation tools and CRM systems to streamline processes, automate lead nurturing, and track campaign performance.- Stay abreast of industry trends, emerging media platforms, and competitive landscape to inform media planning and strategy development, ensuring Budweiser remains at the forefront of innovative media solutions.***Achievements:+12% in online sales+ 5% online brandlift

Product: Play Together VNG- Developed and implemented comprehensive digital marketing plans aligned with business objectives, resulting in a 5% increase in website traffic and 21% growth in online conversions.- Optimized website performance and user experience through A/B testing, conversion rate optimization (CRO), and website analytics.- Collaborated with internal stakeholders and external agencies to launch successful product launches, promotional campaigns, and brand activations, driving brand awareness and customer engagement.- Utilized data-driven insights and analytics platforms to track campaign performance, identify key metrics, and make data-driven decisions to optimize marketing spend and drive continuous improvement.***Achievements:+ 21% in online conversion+ 14% in ROAS and 11% in LTV+ Youtube Award 2023: Gold Prize in All Action Hero & Silver Prize in The Collaborators

- Develop and execute integrated marketing campaigns across multiple channels, including digital, social media, email, events, and traditional advertising, resulting in 11% increase in brand awareness and 26% growth in customer acquisition.- Collaborate with cross-functional teams to align marketing efforts with overall business objectives, ensuring consistency in messaging and brand positioning.- Conduct market research, customer analysis, and competitor benchmarking to identify market trends, consumer insights, and opportunities for growth.- Manage marketing budgets, track expenses, and analyze ROI to optimize marketing spend and maximize profitability.- Utilize marketing automation tools and CRM systems to streamline processes, automate lead nurturing, and track campaign performance.