Tingyu Tu Email & Phone Number

Edinburgh, Scotland, United Kingdom

At HP Inc. Sustainable Packaging team, I shaped two sub-brands and creative concept development, forging a unified corporate identity that resonated with our audience. Through spearheading multimedia content creation, including graphic design, marketing collateral design, video production, presentation design, and more, I elevated our visual presence.

Edinburgh, Scotland, United Kingdom

At Choose Packaging (Acquired by HP in 2022), I implemented online marketing strategies that leveraged multimedia content to drive brand awareness and engagement. By overseeing the creation, editing, and production of high-quality multimedia content, I ensured that each piece aligned with the overarching marketing goals and resonated with the target.

Edinburgh, Scotland, United Kingdom

This long-term collaboration began with a deep dive of gallery values and target audiences. I worked to shape The BirdsNest Gallery’s brand identity from the ground up. The engagement included everything from brand positioning and naming to visual identity design, marketing assets, website design, exhibition visual design, video shooting and editing.

Taipei City, Taiwan

In 2019, I assumed the role of managing the international art programme at the Taiwan Annual. Through strategic planning and meticulous execution, I propelled the Taiwan Annual into a globally recognized brand, doubling international artist participation and fostering cross-cultural dialogue. I coordinated an expansive international group exhibition.

Taiwan

I led the management and branding of 17 impactful public art projects, bridging partnerships with private corporations such as art institutions, property development, and the public sector.Working with artists across Europe, US, and Asia, from inception to installation, I orchestrated seamless execution, collaborating closely with curators, artists, and.

Taipei City, Taiwan

In my role, I seamlessly integrated NIKE's brand essence into graphic design, aligning with the company's marketing objectives. Elevating the in-store experience, I curated captivating visual displays that not only upheld brand consistency but also heightened customer engagement. Through meticulous planning and execution of monthly visual display plans, I.

Taipei City, Taiwan

Coordinating complex projects and leading cross-functional teams, I orchestrated five exhibitions across five cities in Taiwan, collaborating with nine art groups. Directing the visual design team, I oversaw event planning, catalogue production, and documentary film creation. Securing $19,300 in government funding, I ensured the success of our exhibitions.

Taipei, Taipei City, Taiwan

For Ark App, a B2B e-commerce platform, I designed intuitive mobile app user interfaces to elevate user experience. To promote the service, I work with the engineering team to create visually appealing and user-friendly website designs, ensuring a seamless and captivating visual journey for users.

Taipei City, Taiwan

I was in charge of monthly networking events, fostering an environment where individuals share their life, careers, and travel experiences. Additionally, I curated graphics for social media marketing to promote these events effectively. Furthermore, I developed standard operating procedures (SOP) for project and volunteer management, ensuring streamlined.

Taipei City, Taiwan

I led a team of 5 junior designers, overseeing cover design, layout, editing, and printing processes to ensure the publication's visual consistency and effectiveness. Additionally, I introduced data visualization techniques to address social issues, sparking dialogue and self-expression among young students through artistic channels.

Taipei City, Taiwan

I collaborated with Curator/Architect Tsai Her Cheng on exhibition planning and visual design, contributing to the creation of graphics for marketing collateral. Additionally, I played a key role in supporting crowdfunding for the exhibition as content creator, raising 10,000 GBP to support the project.

Taipei City, Taiwan

Msc, Modern And Contemporary Art: History, Curating, Criticism

Bachelor'S Degree, Cultural And Creative Industries Management

Also completed Content Curation Certificate Programme.