Tuesday Hagiwara Email & Phone Number

New York, Ny, Us

Lead the development and execution of Catalyst’s creative and content strategy across all channels. My responsibilities include: - Working hand-in-hand with in-house and agency UX resources to build a design system, revamping the digital experience through a streamlined site structure and compelling messaging that drove engagement and qualified B2B pipeline.- Conducting a global mega trend analysis to guide the organization’s future content, research and product strategies.- Developing structures and strategies to develop content-at-scale that engages Catalyst's priority audiences and drives business growth and impact.- Establishing a new workflow that improved handoffs, time to market, reduced pipeline issues and enabled the production of campaigns, products and content at scale.- Building a scalable next-generation content supply chain that leverages content automation, AI, agency services and a headless CMS.- Leading the upskilling and reskilling effort for the global content and creative services team, increasing digital acumen and B2B marketing skills.- Leading the content campaigns for all major research and events.- Conducting detailed content audits, site map reviews, in-depth web research to establish new web content strategy guidelines, UX and web and site strategy.

Dublin 2, Ie

Co-lead the national professional development initiatives for the Asian Pacific American employees and allies, which includes spotlighting leaders, helping members expand their network and grow at all leadership levels.

Dublin 2, Ie

Co-led the International Women's Day celebration event for the Pacific Northwest region, addressing the theme "Be without limits" through a panel discussion, workshops and networking.- Collaborated with Avanade, and Accenture organization to develop the programming, content and sessions- Co-hosted the personal branding workshop

Dublin 2, Ie

I led the strategy and 10 core team members in the execution of the second-annual APA ERG Leadership summit. This inspirational day of programming gathered +1.2K APA community members and allies virtually and in-person across 17+ offices. Attendees heard from keynote speakers, workshops, panels and breakout sessions and walked away feeling empowered, energized, and more connected.- 96% YOY increase in attendees- 31% of the APA ERG North America members registered- 72% attendee to registrant conversion rate. 91% in-person attendee conversion rate.- 99% satisfaction rate- 113 total events, 90 speakers, panelists and facilitators

Dublin 2, Ie

I co-led and expanded the strategy and scope of the FY22 LIFT Mentoring Program, a 6-month mentoring program for Accenture's Asian Pacific American (APA) community and its allies. The program aims to improve the company's APA representation at all leadership levels by cultivating a highly-engaged peer network, providing mentees with invaluable mentorship and guidance from experienced Accenture leaders, and creating clear pathways for growth.- Largest mentor / mentee cohort across all ERG mentorship programs for FY22- 98% said the program met or exceeded expectations- 97% said they would participate again- 27 coffee chats with 137 attendees- 2 professional development events with 600+ attendees total

New York, Us

New York, Us

I work with technology clients to transform and deploy their modular web content strategy, as well as orchestrate and scale their marketing and content programs.• Lead deep product and content research, which includes content audits, stakeholder and customer interviews.• Design blueprint journeys and user flows to help clients understand and empathize with their customers.• Create new content models using atomic design principles, working hand-in-hand with UX to craft a simple, forward-moving path that will support a modular, personalized experience.

New York, Ny, Us

• Led the team that launched the first-ever global, virtual leadership development conference for all associates with over +1k attendees from 37 countries and a +90% satisfaction rate. The multi-day event included 70+ speakers and mentors and 10 presentations, workshops and masterclasses. • Lead a team of 20 local leaders, providing mentorship, guidance and leadership development opportunities.• Oversaw membership increases of 22.8% in Q1, 3% in Q2 and 4.3% in Q3.• Sourced talent, re-staffing the leadership team from 70% to 100%.• Spearheaded the first Employer and BRG brand sentiment survey.• Launched the first ever cross-business resource group podcast to focus on the intersection of diversity.• Planned and co-led Women’s History month, which was attended by +1k associates and had +525 engagements.

New York, Ny, Us

• Worked across marketing communications to develop an editorial calendar and implement multi-level revenue-generating thought leadership campaigns.• Wrote, edited and designed digital, video, social and article content for Nielsen’s strategic campaigns.• Responsible for developing content that drove 700K views to Nielsen’s insights pages and reached +6M on social media.• Partnered with the CSO and Diversity & Inclusion teams to develop & expand their content strategy and tactics.

New York, Ny, Us

• Developed the content strategy and messaging for Nielsen’s global Fortune 100 client teams' strategic initiatives, RFP's and client events.• Created relationship-building marketing programs for Nielsen’s global Fortune 100 client teams.• Led content marketing and development for three of the company’s most-downloaded and viewed reports in 2018.• Formulated and maintained best practices around client communications for global marketing communications

Chicago, Il, Us

• Oversaw the day-to-day operations and team of volunteers, the National Council.• Redesigned the brand, creative and go-to-market strategy, improving brand equity and differentiation. • Facilitated and organized the annual nationwide conference and leadership training workshops.• Restructured the organization and its processes to improve accountability and organizational stability• Grew membership and cash balance at a compound annual growth rate (CAGR) of 16.4% and 21.7%.

New York, Ny, Us

• Produced the first global webinar series, growing registration by 111% YOY, with a +90% satisfaction rate. • Built a 2013 GOLD Hermes Award winning cross-functional marketing framework that amplified Nielsen’s thought leadership social media presence by +735% and report downloads by +123% year-over-year.• Owned the client, internal, and social strategy for the major U.S., India, Australia, and China client events.• Managed and create custom interactive, video and digital content for C-level client meetings and strategic initiatives• Edited and published a quarterly global insight and case study report for Fortune 100 clients• Coached senior leaders on the development and delivery of engaging client content• Built comprehensive client communication strategies for global client leads that addressed client needs and perceptions• Designed supplementary marketing content for Nielsen’s global thought leadership reports

New York, Ny, Us

In this role, I worked closely with senior leadership to develop and execute overall client engagement and communications strategy for our top tier clients. I was also responsible for advising strategic business leaders on crisis communications best practices.• Devised the digital media strategy for Nielsen’s consulting arm, growing social traffic by ~700% per month. • Introduced the first employee blog for strategic client events, setting a new viewership record.

New York, Ny, Us

• Collaborated across our global operations and technology team to create effective and consistent communications. • Charted the digital public relations strategy for the head of Global Business Services.• Engineered a social media-tracking model to safeguard the company’s reputation and brand.• Launched multiple employee engagement video campaigns, resulting in 12,000 to 32,000+ views.

Chicago, Illinois, Us

I worked with C-level executives to generate sales for Careerbuilder.com

Ms, Integrated Marketing Communications

B.S., Broadcast Journalism