• Develop and execute a Premium portfolio strategy that aligns with corporate objectives, fostering sustained growth and value extraction. • Create and implement comprehensive brand strategies, product positioning, pricing, and marketing initiatives, to elevate brand equity and boost market share. • Oversee integrated marketing communication plans for 555SE, Kent, and Dunhill brands, improving brand awareness and solidifying consumer loyalty through strategic communication approaches. • Conduct regular market research and analytical reporting using various data sources, including Retail Audit, Kantar Consumer Track and internal information to identify emerging trends and opportunities for brand differentiation. Collaborate with NPI/R&D departments to develop new product lines to capture market opportunities and reinforce brand equity. • From 2019-2021, leading the establishment of 555SE activation proxy platform - DESTINY, overseeing digital and on-ground engagement activities, managing digital agencies and implementing a performance tracking framework to align with business goals. • Foster strong relationships with stakeholders, distributors, and retail partners, ensuring effective brand representation, communication, and distribution. • Efficiently manage an annual brand budget of approximately 4-6 million GBP, optimizing resource allocation for maximum ROI and achieving sales targets in the designated market segment.

• Assist in the development and execution of a Premium portfolio strategy aligned with corporate objectives, focusing on sustained growth and value extraction.• Support the creation and implementation of brand strategies, product positioning, pricing, and marketing initiatives to enhance brand equity and increase market share.• Contribute to the oversight of integrated marketing communication plans for specific brands, working to improve brand awareness and enhance consumer loyalty through strategic communication approaches.• Assist in conducting regular market research and analytical reporting, utilizing various data sources to identify emerging trends and opportunities for brand differentiation.• Collaborate with NPI/R&D departments to assist in the development of new product lines, capturing market opportunities and strengthening brand equity.• Provide support in managing digital and on-ground engagement activities, including the implementation of performance tracking frameworks, in line with business goals.• Cultivate and maintain relationships with stakeholders, distributors, and retail partners to ensure effective brand representation, communication, and distribution.• Support the efficient management of an annual brand budget, contributing to resource optimization for maximum ROI and the achievement of sales targets in the designated market segment.

▪ Successfully completed the 18-month Management Trainee Program with an outstanding rating.▪ Excelled during rotations in essential marketing departments: Business Development, Trade, SP&I, and Brand.▪ 1st place in the BAT Business Stimulation Contest at BAT Global (London, UK).

▪ Analyze manufacturing factory performance and provide productivity solutions for big industrial clients (Eg: Sunhouse, Dong Khanh textile company).▪ Develop control tools for managers to monitor daily departmental productivity at the point of manufacturing execution.▪ Acquire practical on-field experience in supply chain, manufacturing processes, workflow optimization, office standards, and sales representation.