Contributes to demand generation, operations, lead management, launches and ongoing monitoring and optimization of campaigns. Drives results for digital demand generation, paid media and email marketing campaigns. Build reporting and generate recommendations to inform planning cycles and future state initiatives. Works as an extension of the Demand Generation team to drive lead management projects with a goal of increasing funnel velocity and opportunity conversion. Owns end-to-end project management of key initiatives which includes campaign launches, lead management plans, requirements documentation, progress tracking, troubleshooting issues and optimizing across the entire lead life cycle. A resource, partner and trusted advisor for the business regarding digital media processes and reporting. Leads and communicates with internal cross-functional teams and upholds the central operations team's standards, policies and rules of engagement. Acts as connection between the technology platforms and/or digital media vendors and their capabilities, and the business needs and marketing goals, to advise best approach and drive execution and improvement over time.

Subject matter expert in reporting, dashboards, target setting, KPI/OKR tracking, QBRs and insights supporting the AMER Field Marketing organization. Generate custom reporting and establish regular cadence for leadership and their direct reports. Gather qualitative and quantitative insights to compile into reports and presentations for use in identifying trends, anomalies, opportunities and successes in QBRs and other executive leadership meetings. Educate and enable the Field and Demand Marketing team on our Sales and Marketing Interlock narrative through dashboard training, report pulling and insight gathering. Build templates that determine executed campaign performance and model forecasted results. Provide ad hoc support with all reporting needs and questions. Work side-by-side with other Strategy and Ops teams globally, IT, Sales Ops and our data organization (EDA) to help Marketing reach their targets through reporting and insights.

Utilize databases, SQL, Google Sheets and dashboarding tools to prepare ad hoc, weekly, quarterly and yearly reporting for the AMER Google Cloud Field Marketing leadership teams to track and measure program, campaign and solution executions with the intention of producing insights that will improve effectiveness and ROI. Analyze workflows and identify gaps in operational processes to provide recommendations for fixes and efficiency improvements. Partner with Marketing, Systems, Business Intelligence, Global Strategy & Ops and Sales Development teams to ensure complete understanding of results through clear, concise reporting. Be the subject matter expert for Marketing’s goals, OKRs, KPIs and data to become a source of truth across multiple teams and organizations. Manage multiple team program budgets.

Sales enablement through marketing operations supporting North America's Human Capital Management (HCM) Cloud solutions. Worked cross-functionally with various organizations throughout Oracle such as marketing, operations, sales and business development, business intelligence and global lead advisors to monitor campaign lead flow, measure program effectiveness, optimize processes, identify and resolve issues, enable the business development representatives, quantify feedback, teach best practices and other related tasks through the following activities:• Produced and hosted two weekly enablement webcasts for the inbound business development org• Ensured marketing qualified leads reached the correct sales teams quickly and accurately by identifying the appropriate sales team and routing procedure according to Oracle's territory guidelines• Supported sales and marketing by acting as a liaison between the multiple teams• Trained lead routing system processes to international operations team• Transferred procured system, process and functional knowledge to counterparts• Analyzed trends in lead flow to ensure maximum ROI• Presented weekly analysis report of lead data directly to the North America Senior Marketing Director for HCM and their team

Helped prospective clients, as well as established customers, uncover gaps in their HCM, CX, ERP and EPM systems while identifying which Oracle Cloud Solution is a best fit for the company.FY16Q2 - 100%; FY16Q3 - 105%; FY16Q4 - 128%; FY17Q1 - 164%

Handled inbound RFIs/RFPs for prospective clients in the United States and Canada via email and/or phone by providing general information (lead time, accessory offerings, professional opinions, etc.), pricing, virtual proofs, physical samples, order forms, processing purchase orders, finalizing order details for accuracy and making sure the delivery of goods is on time/satisfactory/etc (full cycle). Also managed existing accounts through updated pricing, notification of product line changes, processing repeat orders or net new projects, staying in touch via email and/or phone to build lasting relationships. Other responsibilities included: handling customer data for preloaded content, designing custom artwork for branding use on USB drives and sending tracking information.