Edward Gonzalez Email & Phone Number

Wantagh, NY, US

New York, New York, United States

• Leads ad ops processes via the GAM ad server, Operative1 order management system and ServiceNow ad request queue
• Ensures proper set-up, tagging, testing for any new content sections or sponsorship initiatives and participates in QA process
• Troubleshoots and addresses creative and/or technical problems as they arise
• Ad Ops liaison between Warner, Rogers Media, etc for partner campaigns/passbacks on NHL platforms
• Oversees the vendor relationship and campaign tracking with… Show more
• Oversees the vendor relationship and campaign tracking with Sebpo

New York, New York, United States

• Responsible for trafficking & optimizing audio, video & display direct sale ad campaigns via Salesforce and within (GAM) Google Ad Manager. Adswizz & Applovin' Max ad servers
• Worked with Marketing team to launch house marketing campaigns
• Monitored campaign delivery for quality assurance/control and ensure campaigns are running as contracted
• Communicated with Sales team on any optimization changes needed to help the campaign fulfill its goals and troubleshoot any ad creative… Show more
• Communicated with Sales team on any optimization changes needed to help the campaign fulfill its goals and troubleshoot any ad creative issues that impact tracking, implementation, or reporting Show less

New York, New York, United States

• Responsible for trafficking video and display direct sale ad campaigns via AdBook and Google Ad Manager (GAM)
• QA all creative to ensure it fits site specs
• Worked closely with Account Management team on media plans and inventory allocations
• Monitored and analyzed campaigns for both delivery and performance

Remote

• Oversees global Tech Ops Associates and supports the media and creative teams to activate digital campaigns (display, video, social, mobile, and programmatic)
• Collaborates with fellow Tech Ops Managers on process to prevent errors, to ensure consistency, to create a bomb-proof QA checklist
• Support Associates in the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data. As well as leading the more complex… Show more
• Support Associates in the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data. As well as leading the more complex aspects of trafficking.
• Hands on knowledge working with DCM, DoubleVerify, Innovid Show less

Greater New York City Area

• Provided internal departmental QA support of trafficked campaigns to minimize trafficking errors and ensure ad placements such as MLB & club Home Page Roadblocks, Custom pages, Display & Video ROS were set up correctly
• Flag & troubleshoot ad delivery issues to resolve & minimize revenue impact
• Maximize revenue by ensuring all campaigns are configured properly and meet required delivery schedule
• Developed, maintained and analyzed internal error data system providing KPI… Show more
• Developed, maintained and analyzed internal error data system providing KPI to the Director with an error report card of the trafficker’s strengths and weaknesses
• Working hands on knowledge of Google Ad Manager/DFP, Freewheel, JIRA, Wide Orbit & Operative One Order Management Systems, Saucelabs crossbrowser test tool, Sizmek, DCM, DoubleVerify, MOAT, IAS Show less

Greater New York City Area

• Managed daily Ad trafficking to ensure timely campaign launches, campaign optimizations and communicate back to sales
• Interacted and coordinated with internal stakeholders and external clients to ensure flawless advertising campaign executions
• Monitored key revenue & performance metrics daily
• Troubleshoot & debug ad requests via Charles HTML proxy and Chrome Dev tools
• Supervised and trained staff of 6 Ad Traffickers

Greater New York City Area

• Trafficked, scheduled and organized and maintained display, video, mobile web, and APP ad campaigns using DFP, Freewheel, Auditude and AdMarvel ad servers
• Promoted from Ad Trafficker to Senior Ad Trafficker
• Coordinated Ad Operations department On call schedule

Greater New York City Area

• Managed League and Club-specific features/functionality including Ad campaigns, CANSPAM compliant email promotions, Club.com Shop & Ticketing initiatives
• Served as point person for tech/design in support of daily site QA for assigned Clubs

Greater New York City Area

• Daily content production for Starmagazine.com, Nationalenquirer.com, MensFitness.com, Shape.com & Fitpregnancy.com
• Effectively re-purpose editorial content from magazine for the interactive medium
• Produced, tested and sent weekly CANSPAM compliant email to targeted audience
• Monitored and maintained blogs and online polls, surveys and forums

Greater New York City Area

• Created, scheduled and deployed circulation and renewal CANSPAM compliant email marketing campaigns
• Managed and executed audience recruitment via direct response email promotions
• Led team in successful direct mail campaign and email renewal task

• Created and updated site content using HTML, ASP and CSS
• Acted as a liaison between retail buyers and online staff
• Responsible for uploading product images and copy across all servers

Roosevelt Field Mall