Tushar Joshi Email and Phone Number

• Looking after QA processes for the database, required for Comscore production tools• Monitoring the health of panel demographics by generating key reports to help, identify issues and gain valuable insights for panel management• Perform statistical analysis on the dataset to check the trends and quality of the data

• Project 1: Home Depot(homedepot.com)Scope: Measure the impact of variables like Promotions, Shipping Revenue and ETA on Gross Demand and Conversion Duration: 6 monthsTools/Platforms used: Jupyter hub (Python), Excel, R Studio, GCP (Big Query)Techniques/algorithms used: Regression, Time Series forecasting, Causality testing, exploratory data analysis• Project 2: Michaels (michaels.com)Scope: Generate insights to help business grow using different reportsDuration: 6 monthsTools/Platforms used: Python, R, Excel

• Built marketing mix models using predictive analytics to quantify the impact of several marketing inputs on sales and to plan the spend on each marketing input• Conducted Regression analyses for the relationship between media metrics• Extracted data using APIs and Google's Big Query to build the statistical reports e.g. Causal report• Created dashboards in Google Data Studio to gain meaningful insights• Applied Markov model in attribution technique, resulted in value addition of the company services• Constructed polarity classification model of product reviews using NLP model to get Positive and negative features of a product, which helped in product development using customer reviews