Develop and oversee overall performance marketing strategyCreate and manage Google Ad campaigns. (SEM)Create and manage LinkedIn Ads, Facebook Ads and Instagram Ads. (Social media advertising)Regularly review and optimize all advertising campaigns for positive ROASManage Google Analytics to track and measure all marketing campaignsRegularly review multi-channel analytics reports (Search, Social, Ads) and recommend optimization action plans to teamsConduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assetsWork with team to ensure messaging across all channels are consistent and aligned.Work closely with the wider marketing team to optimize audience strategies.Ensure budget is spent across performance channels efficiently.Track and report on key performance indicators of media activity.Conduct regular competitor research to understand relevant gaps and opportunities.

Site Accessibility: Working with developers to create more user-friendly websites that search engines can easily crawl and index as well.Keyword Research & Targeting: Choosing the right keywords & employing them effectively.Content Strategy: Set a plan of how to leverage the company's resources to produce quality, valuable, useful, relevant and share-worthy content.Content Creation: Execute on creation of blog posts, help content creation team to write keyword rich content.Link Building: Investigating, tracking and acquiring link opportunity with White Hat SEO techniques.New Search Protocols: Schema.org, Video XML, sitemaps etc.Search Verticals: Images, video, news, local, blogs, social, mobile & product.Community Management: Creating & participating in conversations around brand/sector in positive ways to drive awareness.Social Network Reach: Employing & improving Social Media platforms such as Facebook, Twitter, Linkedin, Google+, Reddit, Quora, StumbleUpon, to improve reach.Reputation Tracking: Watching brand's search results, social media signals and web content to track success and monitor for danger.Local/Maps Optimization: Optimizing for placements in local search and portals, both web and social, monitoring local activities.Competitor Analysis: Analyze top competitor website traffic, On-Page, and backlinks.Conversion Optimization: Implementing conversion rate optimization best practices from the industry to increase ROI.Reporting: In-depth usage of Google analytics and Google WebMaster tools to create reports, analyze, index them and report time to time. Use Google Data Studio for Report Creation.

Handling all the activities regarding SEO Projects such as Website analysisCompetitor AnalysisOnpage ActivitiesOffpage ActivitiesSocial Media StrategyRanking report and client interactionWhitepaper promotionsContent MarketingHandling Google Adwords PPC campaign.1. Keyword Research Analysis2. Ads Creation3. Take care of online bidding auction4. Analysis of campaign improvement5. Calculate ROI6. Producing reports for clients.Handling all the activities regarding Analytics such as1. Analytics account Set up.2. Build and customize Google Analytics and Tag Manager implementations.3. Audit existing analytics implementations and write measurement strategy documents.4. Track websites and mobile apps, and visualize data for a variety of clients.5. Lead analytics initiatives into: - Segmentation - Campaign analysis, analysis of performance, benchmarking - Data visualization - Descriptive, diagnostic, predictive, and prescriptive analytics - Digital analytics6. Create Data Studio reports

Handling all the activities regarding SEO Projects such as Website analysisCompetitor AnalysisOnpage ActivitiesOffpage ActivitiesSocial Media StrategyRanking report and client interaction