Manager - Performance Marketing
CurrentDevelop and oversee overall performance marketing strategyCreate and manage Google Ad campaigns. (SEM)Create and manage LinkedIn Ads, Facebook Ads and Instagram Ads. (Social media advertising)Regularly review and optimize all advertising campaigns for positive ROASManage Google Analytics to track and measure all marketing campaignsRegularly review multi-channel analytics reports (Search, Social, Ads) and recommend optimization action plans to teamsConduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assetsWork with team to ensure messaging across all channels are consistent and aligned.Work closely with the wider marketing team to optimize audience strategies.Ensure budget is spent across performance channels efficiently.Track and report on key performance indicators of media activity.Conduct regular competitor research to understand relevant gaps and opportunities.