Twan De Leijer Email & Phone Number

North Rhine-Westphalia, Germany

Proud but humbled to be bringing Gynzy to classrooms and students around the world.Leading a multi-disciplinary business unit, including software developers, UX designers, marketing, and sales, I drive market expansion and product innovation to position Gynzy as a global EdTech leader. My focus is on leveraging AI, user feedback, and partnerships to enhance our interactive solutions and successfully scale our offerings through a strong partnership network.

Düsseldorf, North Rhine-Westphalia, Germany

Promoted to lead InVision’s Growth Marketing team, I drove lead generation across five global sales regions, covering the full product portfolio. In this role, I led a high-performing team of 5 marketing specialists, a designer, and a developer, guiding them in achieving ambitious lead-generation targets and aligning closely with the sales teams to optimize conversion rates. My responsibilities spanned setting strategic priorities, team goal-setting, recruiting for key positions, managing daily operations, and contributing to InVision’s overarching strategy from a marketing perspective.Key Responsibilities:- Defined strategic priorities and goals for lead generation across five international sales regions.- Directed daily operations for a cross-functional marketing team, ensuring alignment with sales and broader company objectives.- Collaborated extensively with sales leadership to drive marketing effectiveness and enhance the quality of qualified leads.Key Achievements:- Lead Generation: Quadrupled the number of qualified leads in a single year by implementing innovative growth marketing strategies.- Automated Lead Nurturing: Launched a multi-lingual, fully automated lead nurturing program, resulting in a 300% increase in conversion rate.- Sales Opportunities: Doubled the volume of sales-accepted opportunities, significantly contributing to revenue growth through close sales and marketing alignment.

Düsseldorf Area, Germany

As Product Manager for The Call Center School, an industry-leading e-learning platform under the InVision Group, I was responsible for driving substantial revenue growth by aligning product development and go-to-market strategies with evolving market needs. I led cross-functional teams comprising e-learning developers, product engineers, marketing, and sales to enhance both the curriculum and the platform itself, ensuring our offerings stayed competitive and relevant.Key Responsibilities:- Developed and executed product strategies to meet market demands, enhancing both content and platform features.- Led and empowered multiple teams across e-learning development, product engineering, marketing, and sales, ensuring alignment with company goals.- Created and implemented new go-to-market strategies to drive user acquisition and engagement.Key Achievements:- Revamped Content Development: Transformed a slow-moving content development team into an agile, high-output unit, increasing course production from one every few months to one every 2 weeks.- Revenue Growth: Successfully doubled product revenue within two years through strategic product adjustments and optimized sales and marketing initiatives.

Düsseldorf Area, Germany

As Digital Marketing Manager it was my job to accelerate the growth for the “The Call Center School” line of products. An important part of that was generating leads using a range of digital channels and driving them through our funnel using conversion optimization methodologies. I worked closely with our local sales teams and was continuously tweaking our processes to maximize our conversion rate.#agile-marketing #inbound-marketing #growth-hacking #SEA #social #content-marketing

Panningen

I was responsible for the development of the online strategy and executing it with a remote international team of marketers. As a result, in 11 months time, the website’s conversion rate improved with 500% and the SEA cost/lead was reduced with 89% whilst increasing the lead volume. Other projects included: implementation of marketing automation software, customer journey mapping, persona development and continuous funnel optimization.#online-strategy #leadership #agile #marketing-automation #B2B #data-analysis

Eindhoven Area, Netherlands

As part of the general management team I contributed to the company’s strategy and was responsible for the entire customer journey (dubbed "Gynzyfication"). We quadrupled the conversion rate in 12 months time by implementing and relentlessly optimizing a referral program. I lead the Marketing, International Support, and Product Development Team. #management #data-analysis #scrum #product-owner #funnel-optimization #growth-hacking

Eindhoven Area, Netherlands

At Gynzy, an EdTech start-up, I was responsible for the international (online) marketing strategy and execution. In this job I spent 6 months in the United States to set up our marketing channels that resulted in the first 50K trial users that eventually lead to our first 1,000 customers overseas. We created the marketing funnel that we dubbed "Gynzyfication". This funnel proved to be an essential tool for strategic decision-making and resource allocation.#SEO #SEA #email-marketing #telemarketing #international-expansion #US

Greater New York City Area

I spent 6 months in New York to locally support the international expansion of Gynzy in the United States. Next to my ongoing role as Online Marketer I visited leads and customers (elementary schools) in the tri-state area to provide training, gather (product) feedback and support sales. I learned a lot about the cultural differences between Europe and the USA, about how to adapt a proven business model to a different market and about myself. This laid the groundwork for acquiring our first 1,000 customers in the USA.

Tilburg Area, Netherlands

I worked on a project for five months for a client in the recreational industry. The goal of the project was twofold. The primary goal was to support strategic decision making by gathering insights from their business data. The secondary goal was to improve the efficiency of their business processes.

As a freelancer I help organizations with their online marketing goals. I am specialized in search engine marketing which comprises Search Engine Advertising (SEA) and Search Engine Optimization (SEO). Also usability is part of my track record.

'S-Hertogenbosch, The Netherlands

As an online marketing consultant I worked with a variety of clients to determine their online strategies and optimize their results. I learned a lot about SEO, website optimization, database marketing and multi-channel marketing.

Tilburg Area, Netherlands

As part of my master program, I conducted a study in the field of e-mail marketing. This research focused on how to increase campaign performance by individualizing the timing of B2C marketing e-mails. This research project not only yielded new insights in the effect of timing, but also motivated me to learn the SQL programming language, in order to cope with the dataset containing 75 million individual emails.

For W.L. Gore & Associates (best known for it’s products Gore-Tex and Windstopper) I organized exhibitions to inform consumers about products and organized the yearly Outdoor Trophies for retailers in Luxembourg.

Master Of Science (Msc), Marketing Management

Master Of Science (Msc), Business Administration

I spent one semester abroad as an Erasmus exchange student. In this semester I attended additional courses to my regular master program..

Bachelor Of Commerce (Bcom), Sport, Economie En Communicatie

Activities and Societies: Snowmotion 2007, Snowmotion 2008, S.R.S., BVVS