Gavin Twigger Email & Phone Number

Dallas-Fort Worth Metroplex

Brado is shifting the way brands engage with people. With over 20 years’ experience learning and leveraging insight into customer behaviors and journeys, Brado offers precision engagement solutions that produce superior returns for clients, and better experiences for their customers. Brado's Conversational Engagement Platform uses purpose-built, pre-trained AI Large Language Models, fine-tuned to have meaningful conversations that create valuable relationships for the way people want to engage with their brands.

Dallas-Fort Worth Metroplex

Creative Director for Wells Fargo Auto

Dallas/Fort Worth Area

Embracing the science of creativity, defined by data and expressed as ideas, building connections and experiences with brands, and with each other. We create creative with a purpose that persuades brands to act and audiences to respond by creating purposeful engaging content that instills confidence in our clients and pride in our agency.

Technology driven creative lead with decades of digital and traditional media experience. Inspires a talented team of creative professionals to combine the art of creative with the insights of data and analytics, creating informed and intelligent content.

Irving, Tx

Development and implementation of digital strategies with Adobe Experience Manager CMS, DAM strategies and taxonomy classifications along with Adobe Audience Manager, Target and Analytics to enable dynamic, omni-channel personalized engagement content experiences. Development of content and gamification strategies. Envisioned and architected Content Tracker to audit, classify and govern digital content across multiple domains and many languages.

I brought strategic planning and tactical development to the agency client roster. I led the Interactive team with substantial influence over the Planning, Media, Direct and Promotions teams, ensuring all departments leveraged available technologies to effectively target and engage consumers.

During my short but very enjoyable tenure at Targetbase I had the opportunity to lead the creative strategy and develop creative solutions for several new business wins, Cricket Wireless, DIRECTV and Bounty.

Building and leading interactive discipline; developing data driven interactive marketing and creative strategies; detailed collaboration with client services, brand planning, analytics and technology; channel-agnostic concept and development of creative solutions; client presentations; website and microsite design, imedia, email, drtv, print and direct mail; new business development; employee training, development and evaluations.

Responsibilities included serving as liaison with marketing to write creative briefs; outlining of requirements to the designers; creation of marketing strategies for TONI&GUY and TIGI and the execution thereof; project planning, management and costing; concepting and creative direction; conducting presentations to internal client and fulfilling marketing needs; employee appraisals; training and working best practices.Key accomplishments include: • Creation and execution of TONI&GUY and TIGI national advertising campaigns.• Design and production of brochures, mailers, flyers and printed materials; product packaging and POS installations for TIGI products; logo design; sales brochures and reports. • Conducted group and individual training sessions in design, pre-press, printing methodology and software design applications.

Responsibilities included serving as key client liaison and design consultant with clients; dissemination of clients’ marketing strategy into design visuals; project planning, management and costing; creative direction; client account management including supplier liaison, sourcing and costing for projects; creation of in-house marketing strategies; creation of the H.T.M. Internet strategy and website; employee interviewing; creation and management of design teams; employee appraisals. Clients:TONI&GUY, TIGI, Shell International, KPMG, Regis and Coherent.