Leading transformative initiatives, including the development and execution of product-oriented go-to-market strategies, yielding sustainable recurring revenue growth. Collaboratively building a global strategy and growth function, along with supporting operations capability to ensure key revenue and cash flow targets are met. Leveraging deep industry knowledge to pinpoint and capitalise on additional revenue streams. Guiding in house SaaS based product and tooling development… Show more Leading transformative initiatives, including the development and execution of product-oriented go-to-market strategies, yielding sustainable recurring revenue growth. Collaboratively building a global strategy and growth function, along with supporting operations capability to ensure key revenue and cash flow targets are met. Leveraging deep industry knowledge to pinpoint and capitalise on additional revenue streams. Guiding in house SaaS based product and tooling development to support operational efficiency. Show less

Led creation of industry-recognized "marketing strategy, adtech, martech, and data roadmap," enhancing marketing and technology initiative ROI across major Australian brands and positioning XPON as an industry thought leader.Collaborated with fellow executives to optimise sales, customer success, and technical delivery operations, contributing to growth KPIs

XPON is a Cloud & Martech company for the next generation of marketing and customer experience (CX).With the continued growth of XPON Technologies Group, Datisan and Internetrix are merging into a single unified business called XPON Technologies - the market facing solutions brand for XPON Technologies Group.XPON Technologies AU/NZ delivers integrated end-to-end solutions that simplify marketing and CX modernisation, for leading brands across Australia and New Zealand.As… Show more XPON is a Cloud & Martech company for the next generation of marketing and customer experience (CX).With the continued growth of XPON Technologies Group, Datisan and Internetrix are merging into a single unified business called XPON Technologies - the market facing solutions brand for XPON Technologies Group.XPON Technologies AU/NZ delivers integrated end-to-end solutions that simplify marketing and CX modernisation, for leading brands across Australia and New Zealand.As Head of Strategy AU/NZ I lead all client facing strategic planning and implementation across martech, cloud, people & process and CX/app modernisation. Show less

Change Management & Technology Strategy.

Leading the Google Cloud Platform engineering and Martech (GA, GTM, Optimize) implementationt team. Ideating and delivering strategic solutions to help large organisations through CX focused digital transformation.Building and delivering ID resolution, privacy and consent management, single view of customer solutions that enable increased (safe) usage of first party data to drive actionable insight, better CX and future proofing for the cookieless world.

Leading strategic initiatives such as single customer view and cross channel experience optimisation to identify who Virgin Australia should communicate with, through what channel, and deliver the right message throughout the customer journey. Leading key strategic tech acquisitions such as Tealium Audience Stream to de-silo customer data so it can be leveraged in marketing and digital customer experiences.

Lead consultant across the two primary enterprise analytics platforms (Adobe, GA360) for some of Australia's largest organisations. Leading the planning and development of complex data integration solutions to allow businesses to get a holistic view of customer online activity and implement strategies and tactics to increase conversions and return on ad spend. Developing and mentoring of junior consultants and training of client employees to build capability and drive growth.

Originally recruited as a web developer following a successful freelance project I lead, the role quickly evolved into digital production where I used my technical experience to assist with the planning and resourcing of the ~10 strong development team. Fast forward a couple of years I then took the opportunity to move to the Melbourne office and work across the company's biggest client (Bunnings) where I developed and upskilled the team to handle development of digital assets for the… Show more Originally recruited as a web developer following a successful freelance project I lead, the role quickly evolved into digital production where I used my technical experience to assist with the planning and resourcing of the ~10 strong development team. Fast forward a couple of years I then took the opportunity to move to the Melbourne office and work across the company's biggest client (Bunnings) where I developed and upskilled the team to handle development of digital assets for the Bunnings website. Show less

My role as Business Development Manager had me across a number of key roles. My main responsibility was securing new business from both existing and prospective clients from a wide variety of industries.In addition to this I was responsible for the day to day management of the business, including project planning and resource management of the 5 strong team of copywriters, designers and developers.

During my time at Zenith Provecta I delved into the world of .Net development and was involved in maintaining in house web applications as well as developing new solutions.

During my time at TH_NK I worked on nearly all the numerous client websites hosted by TH_NK, performing maintenance and changes on them, mainly using XHTML, CSS and SQL. I was also involved in a number of large scale projects where I employed my information analysis and architecture skills to create an optimum solution to a problem.

I was deeply involved in the set-up and development of the Australia franchise of this UK-based pureplay eCommerce business. MFW uses a proprietary software application to create digital wallpaper. - Fully coordinated the process of wallpaper creation, from finding an image based on the customers’ criteria, to making sure the wallpaper was delivered. Clients were large corporate fit-out firms based around Australia. - Made sure the website, which was originally transferred to… Show more I was deeply involved in the set-up and development of the Australia franchise of this UK-based pureplay eCommerce business. MFW uses a proprietary software application to create digital wallpaper. - Fully coordinated the process of wallpaper creation, from finding an image based on the customers’ criteria, to making sure the wallpaper was delivered. Clients were large corporate fit-out firms based around Australia. - Made sure the website, which was originally transferred to an Australian domain from its UK counterpart, was fully functional and customized for use in Australia. This involved making sure the site structure was intact, that the database and online payment system remained secure, and that all the calculations and form validations functioned correctly. This process utilized my good grasp of PHP, Javascript and HTML/XHTML. Show less