Tisha W. Email & Phone Number

Atlanta, GA, US

Cincinnati, OH, US

• Lead architect in the design, development, transition and launch of the organization's enterprise CRM solution from Microsoft Dynamics to Salesforce, resulting in a 15% increase in sales productivity and 40% reduction.
• Develop sales management dashboards, reporting, and workflows to provide actionable insights into contract deal terms and business analysis.
• Help increase visibility into the sales process by automating task, improving collaboration, and increasing data-driven insights which help identify white-spaces and historical trends.
• Identified and implemented cost-saving measures that resulted in a 72% reduction in development costs.
• Moved our team from individual spreadsheets to a single Salesforce platform, resulting in a 20% reduction in time, and a 15% reduction in data entry errors.
• Customized Salesforce to make it our organization's system of record for accounts payable and accounts receivable for over 2,000 national distribution contracts. This customization reduced the time in calculating.

Cincinnati, OH, US

• Develop Thought Leadership programs to align local affiliates with highly successful network strategies via sales conferences and digital content delivery methods.
• Create B2B marketing strategies to promote network movie premieres, special events, acquired series, and original programs i.e. (Saints & Sinners, Court TV Live with Vinnie Politan, Judgment with Ashleigh Banfield, In.
• Create and publish required documents for key stakeholders to ensure timely reporting for quarterly E/I FCC compliance including Community Issues FCC Report, Quarterly Compliance Certificates, and E/I Program Synopses.
• Develop and design solutions in Microsoft CRM by building data entities, forms, relationships, reports, and processes.
• Front End UI/UX Developer for multiple platforms, which includes 18 B2B websites, 4 engineering database websites and the digital platforms for Sales, PR, and Distribution.
• Maintain digital mapping and coordinates for four (5) consumer geo-targeted websites (Bounce, Court TV, Grit, Court TV Mystery, Laff).

• Responsible for all phases of web development including gaining an understanding of client objectives and requirements, wire-framing, prototyping, visual design, coding, testing, and web analytics.
• Conduct email A/B testing to determine best messaging direction and end-user response (click, unsubscribe, share).
• Help to identify new business development opportunities.
• Conduct competitive analysis of top competitors to assists in product messaging.

US

• Provided strategic direction to Norsan Groups’ brand organization, which included 16 local restaurant brands and global B2B distribution facilities.
• Drove sales opportunities from 12 million to 25 million in revenue through effective promotions, campaigns, and customer engagement.
• Managed corporate events and product trade shows.
• Managed the development of creative copy and design from concept to completion for all Norsan Group brands (Prime Meats, Pampas Steakhouse, Luciano’s Ristorante Italiano, and Frontera Mex-Mex- Grill).
• Increased revenue from past customer divisions by 65% while decreasing marketing cost by 45% using newly created customer re-engagement programs.
• Used SWOT, PEST, and Buyer Persona Analysis to develop a value proposition, brand positioning and marketing strategy driving strong growth within the B2B sector.

• Helped define, launch, and market products and services including, Structurally Insulated Panels and New Home Construction in the B2B and B2C sectors.
• Drove multiple product developments through internal systems and developed new and innovative offerings.
• Speaker at product seminars for key buyers and partners.
• Manage vendor relationships.
• Partnered with clients and vendors to execute product and program positioning and ensured its integration throughout internal and external communications and training materials.
• Identified new business development opportunities.

Arts, Entertainment, And Media Management

Master Fine Arts, New Media / Advertising

Bachelor'S Degree, Marketing