Strategic marketing leadership, brand management, digital and traditional marketing, cross-company coordination, performance monitoring, and stakeholder communication for PT. Intan Pariwara holding. Intan Pariwara provides integrated, innovative, and sustainable education and office ecosystems based on technology to support the challenges of the 21st century. Our ecosystem solutions include furniture and stationery, electronics and ICT, educational technology, infrastructure, logistics, and marketplace solutions.

Our service consist of 3 pillars :1. Knowledge. Identify custom syllabus of learning series. As trainer and coordinator Talk show, Workshop, Training sessions for any corporate or group on digital & social media. 2. Digital ProjectAny by request analytical output or Digital Transformation, we diagnose your brand, advise the steps, assist the execution and evaluation. 3. Resource Management.Partner with other experts and support in digital headcount.

General Achievements : Lead the restructuration of the organization based on new vision, mission and philosophy.• The new product service strategy focusing on psycho-social activities for children with cancer palliative care needs • Reorganize the foundation management structure based on hires workers and skilled volunteer with series of work program, work process, protocols and SOPs, consistency of work contract or commitment letter hence sustainable support of workforce and volunteering program. • Dedicated community management with stakeholders, includes patients and parents, volunteers, other cancer foundations and health institutions, donors and community supporters.• Organized knowledge management • Progress report for each child’s distribution of support psycho-social program.• Progress story update of each child psycho-social program.• Strategic partnerships to drive operational programs including fundraising.

General Achievements : lead and support the process of change management, meet the KPI to push sales through marketing and communication activities1. To manage and control marketing and communication division for SSS & its business units including digital & social media. - The establishment of new department process flow, roles and responsibilities and KPI - Lead the planning into execution and exceed target database leads to support sales for a 2 months campaign in objective for recruitment students. Awareness Activities1. KPI Impressions : 52,515,1872. KPI Engagement : 97,8953. KPI Leads: Database: 5,029Education Activities1. KPI Impressions : 3,696,9342. KPI Engagement : 24,2772. Lead the implementation process to improve program quality and customers satisfaction including Systems, Policies, and Procedures within the department of marketing. - Lead the planning and established the new process work flow templates and policies 3. To educate marketing communication and digitalization for SSS partnering with department business unit, supporting units also BOD.

General Achievements : established digital & social media for business from plan to established, that consist of setting up framework, architecture, digital listening, basic monitoring report, content and advertisement.• Responsible to manage and control digital & social media for business, building the foundation of digital & social media activities including the development, establishment and control for Guidelines, Policies, Procedures and lead the implementation process marketing and communication to improve program quality and customer’s satisfaction for PSF Corporate and its affiliate entities.1. Establishment of each brand’s Digital Assets• PSF centralized Support ; centralized content management, centralized maintenance, centralized payment gateway (Paypal, BCA Credit Card & BCA KlikPay) and centralized e-newsletter (in progress)• PSF Digital & Social Media Guide Book • Identifying each brand digital big picture ; digital roles, function, channels and integration to the business• Responsible for developing 10 brands goes digital ; PSF Corporate, Bait al Kamil, Save a Teen, Akademi Siswa Bangsa Internasional, Unversitas Siswa Bangsa Internasional, Koperasi Siswa Bangsa, PSF School Development Outreach, Gerakan Indonesia Berkibar, also Sampoerna Education Ventures The Sampoerna Academy and Sampoerna University2. Activation Digital AssetsResponsible for total activated digital channels 27 channels including editorial planning calendar (yearly, monthly, daily), digital community management.3. Spearhead collaboration with Human Resource Department to educate digital & social media through series of socialisation sessions, training sessions, talkshow and regular sharing sessions.4. Spearhead collaboration with IT based on standardizations, target, initiatives and assessment. 5. Spearhead collaboration with finance division for digital centralized payment gateway also legal division to identify digital legal needs and supporting information.

Responsible in building the foundation of online activities including social media hence develop, establish and control online activities including Social Media Systems, Policies, Procedures and lead the implementation process marketing and communication to improve program quality and customers satisfaction for PSF Corporate and its affiliate entities.September 2012 – September 2013• Responsible for the initiative & establishment of PSF Centralized Support for content, maintenance, online activities, payment gateway and CRM for PSF corporate and its affiliate entities.• Responsible for the initiative & establishment of PSF Digital Social Media Guide Book & Policy hence the level of understanding and numerous project implementation within a year. • Lead efforts educate and understand Digital & Social Media to serve the business. This includes direction plan, strategy development, initiatives and implementation across different business units and team-up to provide online marketing and social media community management support for PSF Pillars. • Spearhead collaboration with key business units within the company, primarily Management Levels to ensure all efforts are aligned to drive engagement and growth of PSF communities, including HRD.• Drive community management support for internal stakeholders like Sales, Marketing and PR; help identify opportunities and implement community and online marketing strategies for business units projects, campaign or initiatives.

General Achievements : established new business opportunities, with strategic activation and best practices activities to push sales and conversion toward the new eCommerce system.• Responsible for the overall establishment and management strategic marketing partnerships in support of each categories market place from multiply.com communities ; online sellers, buyers, bloggers, communities, opinion leaders and users.o Develop strategic partnerships to engage the public on Multiply e-commerce through digital activities • Achieved yearly partnership deals with Indonesian music industry from music labels, international and local including indie labels, clothing and merchandising labels, media platforms also music promoters such as • Trinity Optima Production (music label), • Sony Music Entertainment Indonesia (music label), • Demajors (music label)• RAN• Pandji Pragiwaksonoo Lead the planning to execution of any supporting communications, events, and promotions that directly relate to all of the company’s initiatives that cover merchants, consumers and revenue growth with collaboration effort with marketing communication division, merchant relation, customer service relation and sales division.• Activated channels and drive sales from the activation• RAN sold out activation for Annual Birthday celebration (strategy communication from Multiply)• Pandji Pragiwaksono sold out 1st standup comedy Messake Bangsaku Jakarta. • Manage categories market place (e-commerce ) for 3 category ; baby & toddlers, kids and music-movies-books- games. Target conversion on the new eCommerce system. • Project Manager on Counterfeit Project for multiply.com e-commerceEstablished a blue print for world wide multiply.com policy based on research including China and US market.

General Achievements : established a personal brand into a new level positioning and new business opportunities.• Responsible in building the personal brand image and established Pandji Pragiwaksono.• Build and manage a management team to support all business units ; Music, MC & TV Host, StandUp Comic, Brand Commitments, Writer& Educator and also YPKAI Foundation.• Start Up and strategize opportunities of business development for all business units.

As an Account Manager for JWT my task was Lead the account in objective to grow the brand, working together with clients and coordinate with global/regional team.Develop and produce strategic and advertising communication plan for global adaptation campaign or local needs through end to end process with the whole team from manage and monitoring creative executions and lead each integrated partners from Media agency, PR agency, Activations agency and any supporting partner on any project.List of accounts : LUX (Unilever Indonesia), Sunsilk Premium (Unilever Indonesia), Mazda Indonesia, Ford Indonesia, WWF Indonesia (for mybabytree.org project)o Mybabytree.org, project for WWF in preserving Indonesian rainforest. Supported by digital activities for viral effects. Results : • With 12.000 ha plot of land that urgently need to restored at Sebangau Kalimantan it means 4.800.000 trees need to be adopt or planted. • MyBabyTree program was 1st launch on early 2008. The total area allocated for MyBabyTree Sebangau Project by 4 ha was successfully planted by September 2009. This means 1.600 trees individually was adopted. @ USD 5,5• Top Ten adopter countries in orderly are : Indonesia, USA, Italy, Hong Kong, UK, France, Australia, Singapore, Sweden, Canada• MyBabyTree program is a special program targeted only for individual adopter. However the activities made leads for corporation to join and trigger other sustainable WWF programs. • Nokia adopt 5ha area to plant, Avon 5 ha, Nestle 15 ha and Garuda Indonesia 25 ha , etc.• The MyBabyTree concept made WWF Best of the Best for Citra Adhi Pariwara, also won ADFEST & Spikes in 2008.

- Team supporter on all appointed account - Support on development and launch of brand strategies and campaign. - Collaborate and coordinate with each integrated team members from internal advertising agency to researcher agency, media agency, PR agencies, activation agencies and also media partners - Involve and support on each process developments output from each members to meet the objective and quality standard from strategy creation into executional process. - Support global and regional needs for each brand. - List of accounts : Launch of Bebas & Xplor (PT. Excelcomindo), Vicks Formula 44 variants (Vicks F44 Adult, Vicks F44 Day & Nite and Vicks Anak) and All Vicks product variants (Vicks Candy, Inhaler and Vaporub) from P&G Indonesia, Nestle Ideal (PT Nestle Indonesia), Sangobion (PT. Merck Indonesia), Pigeon (PT. Multi Indocitra), Maggi, Qantas Indonesia, GM Indonesia.

Secretary for Managing Director, Finance Director and HRD Director.

Provide and assist banking service for commercial consumers and companies