Strategic Development & Leadership: Designed, developed, and deployed a comprehensive digital platform, streamlining operations and customer service, enhancing efficiency and effectiveness.Operational efficiency: Implemented features such as auto-configured mockups, multi-format logo access, and a customer-centric revision interface, improving productivity and operational agility. Achieved the cataloging of 8500+ logos and processing of 5000+ custom B2B orders in two years.Enhancing Experience: Integrated advanced technologies like an interactive Color Change Tool, AI-powered Logo Concept Generator, embroidery Cost Estimation Tool, and a web scraping engine for Production Art Files, enriching the user experience.Process Automation & Integration: Initiated Shipstation integration for the team, automating order tracking, lead management, and customer tickets, and achieved full integration with Netsuite, Salesforce, and Google Suite, streamlining sales and logistics.Innovative Technology Solutions: Created niche tools such as a Factory Ordering Interface and a Production Overview interface for easy data manipulation and communication with the factory, alongside a DTF Ordering Template System, enhancing production efficiency.CloudinaryAirtableNetSuiteSalesforceOpenAIreact / fabric.jspythonpostgreSQL

As a leader in both creative direction and tech strategy, my role revolves around orchestrating teams and processes to deliver consistent results. My approach is grounded in a deep-seated passion for design and innovation, driving us towards crafting distinctive and impactful products and solutions.

Acquired by LAX.COM May 2022My brother and I founded ZimaGear in 2010 with the mission of democratizing well-designed sports apparel. Using the internet we were able to grow significant presence in the industry. I turned to engineering a custom internal system that provided us the ability to scale without additional employee expenses. Working with athletic directors, coaches and players directly, and through sales representatives, to deliver design that is concurrent with the team's requirement. Assisting R&D Staff to develop products that meet the needs of athletes. Working with the best team in the world to deliver a relevant content strategy that is "scroll stopping".Explore new technology to help advance our creative nature both aesthetically and operationally. Continuously preserve brand image through the use of style guides and tech-packs.

I help brands go from concept to completion -Direct creative asset production-Oversee a team of outsourced freelancers to complete tasks in a timely manner-Develop brand identities-Assist with graphic design for marketing strategies-Develop landing pages to increase conversion -Proficiency with sourcing niche private-label products