Tye Barrett, Mba, Pmp Email & Phone Number

Los Angeles, CA, US

New York, NY, US

• Acted as the key point of contact between cross-functional teams and clients, providing strategic guidance, managing daily interactions, and ensuring transparent communication. Addressed client concerns, upheld.
• Designed and implemented a custom campaign management platform with features such as process automation, task and resource management, performance monitoring, and compliance management. Seamlessly integrated with.
• Provided strategic insights for quarterly business reviews and identified new business development opportunities.

• Skilled in developing business cases, managing risks, overseeing full project lifecycles, setting goals, creating timelines, allocating resources and budgets, leading teams, and ensuring client communications.
• Experienced in defining corporate strategies, identifying growth opportunities, designing organizational structures, managing change initiatives, and driving business success in dynamic environments.
• Adept at enhancing operational efficiency through integrated solutions, process reengineering, best practices, and innovative lean strategies.
• Proven track record in managing the entire product lifecycle from ideation to commercialization, including vendor onboarding, material sourcing, prototype development, go-to-market planning, manufacturing, demand.
• Expertise in building and positioning brands, developing and implementing marketing programs, and leveraging multi-channel strategies to enhance market presence, drive growth, and execute successful marketing campaigns.

Advise cannabis companies on project planning and product development.

Los Angeles, CA, US

• Supervised projects across diverse domains including digital products, data analytics, user experience design, brand strategy, and integrated marketing campaigns, consistently delivering robust, user-centered solutions.
• Integrated project management processes by coordinating teams and stakeholders across each project phase, facilitating effective collaboration and ensuring that business units shared relevant information to make.
• Developed and implemented custom project management tools, timelines, and workflows, streamlining processes, boosting team productivity, and ensuring on-time and on-budget delivery.
• Maintained clear communication with stakeholders through detailed status reports and proactive issue resolution, driving successful project outcomes.

Santa Barbara, California, US

• Provided strategic guidance on planning, branding, creative direction, roadmaps, go-to-market strategies, and product innovation/commercialization. Managed development of creative briefs, marketing calendars.
• Implemented the stage-gate model for product development from ideation to execution, enhancing product quality, productivity, and employee morale. Spearheaded the commercialization of luxury cannabis products from.
• Led brainstorming sessions and crafted business cases to secure leadership buy-in. Facilitated kickoff, status, "GO/NO GO," and scrum meetings. Developed operations transition plans and conducted retrospectives for.
• Conducted feasibility studies, gap analyses, and scorecards to validate products before development. Evaluated "build, buy, or partner" options to determine optimal manufacturing approaches. Managed vendors and.
• Directed cross-functional teams to align product development with brand values and market demands, managing R&D, Sales, and Marketing relationships to create compelling product narratives and go-to-market strategies..
• Created and executed a strategic vision for Product Commercialization, driving continuous process improvement and technology integration. Oversaw design, product development, and Go-To-Market calendar management.

Burbank, CA, US

• Directed global initiatives for retail technology solutions, overseeing the full product lifecycle from ideation to execution. Managed cross-functional teams to develop and prioritize features, create product roadmaps.
• Led the deployment of retail POS and technology solutions across US and UK locations, ensuring successful migration and system integration. Oversaw staging, production, UAT, performance testing, and system updates.
• Developed and executed strategies for system upgrades, regulatory compliance, and customer experience enhancements within CPG retail contexts. Managed application backlog and ensured regulatory compliance, including.
• Guided the creation of websites, portals, and mobile applications to enhance inventory management and customer engagement. Implemented effective bug fix protocols, customer support strategies, and communication plans.
• Coordinated cross-functional teams to develop test plans, communication strategies, and SLA management, ensuring operational continuity and high-quality deliverables.

Akron, Ohio, US

• Appointed by senior leadership to lead the continuous improvement committee, orchestrating workflow overhauls across marketing operations, new product development, creative strategy, and executive reviews. Conducted.
• Developed and implemented business solutions aligned with corporate benchmarks, overseeing succession and organizational restructuring plans.
• Managed promotional calendars, marketing plans, and creative briefs. Facilitated ideation and creative review sessions with C-Suite executives, and collaborated with departments including Merchandising, Operations.
• Led product development for new jewelry lines, managing the entire lifecycle from concept through market launch. Conducted in-depth market research to ensure product alignment with customer preferences and market.
• Directed cross-functional teams to ensure successful development, pricing, and launch of new products, driving significant sales growth.

Bachelor Of Arts, Double Majors: Communications And Journalism

Masters In Business Administration, Marketing

Project Management

Internet Marketing Graduate Certificate

Entertainment Technology