• Evaluated customer brand awareness of Shopee Alliance from feed and live streaming metrics; persuaded senior leadership to add recommended features into partnership program in Q4• Conducted competitive analysis on reward programs and developed mid- & long-term strategies for Shopee Alliance and Shopee Coins. Proposed solutions on in-app features and communication channels

• Analyzed the target customers for clients and planned the Key Opinion Leader campaign for exposure • Planned the content published and monitored the ongoing presence of applemint on social media (Facebook, LinkedIn)

• Executed market segmentation analysis of the travel preferences of Southeast Asians; designed promotional campaign strategy for Annual Appreciation Event based on findings, achieving 30% growth rate in sales of exclusive programs • Established tracking reports and analyzed the performance of 130 properties to create specific pricing and promotion strategy for each hotel; consulted with local property managers on recommendations, increased monthly sales by $250K • Negotiated terms of pre-purchase program partnerships by creating relationship with hotel managers from different divisions, contributing to 20% YoY revenue growth and attained renewal rate 35% above the average

• Analyzed online user behavior to discover customer decision making trends and recommended launch of guaranteed allotments program with top seller properties, boosting sales by 25% and increasing guaranteed property allotments by 3% • Led business development across Taitung by conducting competitive analysis and meetings with property owners to provide product demonstrations and recommendations, doubling number of key accounts and tripling monthly sales within a quarter• Developed new pitch deck with experienced colleagues to address common concerns for new potential partners; changes resulted in signing 180 new properties in 6 months with 75% retention rate, recognized as top performer in acquisition team

• Conducted due diligence on a potential joint venture, including analyzing competitor landscape of solar industry and evaluating companies’ technologies; created presentation to persuade leadership to invest, resulting in investment of $22.5M• Managed post-investment for 20 companies by joining the board meetings and conducting quarterly report; recommended stock disposal for 15 companies through industry research and assessment of stock market, attaining an average IRR of 20%