- Manage editorial and content strategy for Instagram and LinkedIn accounts, resulting in 14.2% follower growth and microinfluencer status on Instagram, 17% follower growth on LinkedIn, collaborative Instagram reels with the Kentucky Derby and US Open Tennis Championships, and robust content campaigns for celebrations such as National Hot Dog Month - Lead company content creation and storytellling efforts, including formation of photo and video guidelines, photo and video capture and editing, creation of company blog posts from start to finish,, institution of social media and storytelling training programs, and operation of on-site multimedia studio for video content creation and audio podcast production- Craft and execute media pitches for new food and beverage items across NFL, NBA, MLB, NHL, and MLS venues, resulting in coverage from multiple food publications-Conduct virtual and in-person media trainings for company chefs and operational leaders, with over 30 team members trained to date

- Revamped social media strategy to go from sporadic posting to 3-5 posts per week across channels- Wrote email newsletter content, social media posts, and blogs for the company website-Served as main point of contact for 5 higher education clients, including Seton Hall University, Fordham University, and Brigham Young University-Analyzed key insights and trends from qualitative research to create discovery reports-Conducted mystery shop exercises to identify patterns In university communication flows-Oversaw the simultaneous delivery of 6 different print design assets for Fordham's Founder's Dinner