Responsibilities encompassed ownership of all internal and external custom built digital assets, encompassing customer-facing websites such as WhitetailProperties.com and Ranchandfarmauctions.com, a customer-facing web application called MyWP, a Shopify-based apparel store, custom-built CMS, internal reporting tools, and databases. Directed the product roadmap for MyWP, an application enabling buyers and sellers to curate listings, communicate with the brokerage, and access vital property insights. Developed CRM and ERP strategy and implemented it using Hubspot. Led the business intelligence roadmap, overseeing teams in creating company-wide reports. Cultivated relationships with key partners and technologists. Collaborated with stakeholders, development, support, and design teams to identify opportunities, prioritize features, secure budgets, and establish clear execution plans. Spearheaded a pivotal initiative to expand the business intelligence architecture with AWS, legacy systems, and reporting tools. Managed an internal team of software developers, data engineers, system administrators, and network administrators. Prioritized and supervised the workload of multiple vendor-based development teams. Established, tracked, and reported on all technology based KPIs to the CEO and investors. Provided advisory support to the Director of Marketing on initiatives and strategies for optimizing key marketing channels, enhancing ad performance, and driving organic growth.• Achieved successful launch of a new company website and MyWP in November, leading to notable 2.1% increase in conversions since the launch.• Effectively phased out the previous CRM system and secured subsidized deal with Hubspot, resulting in substantial rise in internal adoption from 6% to 58% within the first couple of months.• Currently leading AI-based project to integrate ChatGPT with company CMS and a critical infrastructure and modernization projects with Amazon Web Services.

As a member of the HubSpot Customer Advisory Board, I play a pivotal role in shaping the future of HubSpot's products and services. My responsibilities include providing insightful feedback based on my extensive experience with HubSpot's suite, helping to identify emerging market trends and customer needs. I actively collaborate with a diverse group of industry leaders to discuss strategies, share best practices, and offer recommendations for product enhancements. My role also involves participating in regular meetings and workshops with HubSpot's senior management and product development teams to ensure customer perspectives are integral to the development process. Additionally, I serve as an ambassador for HubSpot, leveraging my professional network to foster greater engagement with the platform and contribute to its evolving ecosystem.

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A compassionate digital health app that supports patients in their healthcare expense management.

Directed product roadmap and ensured its alignment with company KPIs. Conducted regular performance measurements of the website, team velocity, overall growth, channel performance, and identified future opportunities. Managed multiple vendors and development teams responsible for data/analytics, design, UX, app development, and server management. Played a key role in Salesforce Marketing Cloud decision-making, integrations, and contract negotiations. Cultivated positive stakeholder relationships through activities such as requirement gathering, annual planning sessions, feedback surveys, presentations, proposals, and strategy outlines. Introduced and implemented integrated solutions focused on lead generation, including Mapbox for market mapping and localized contacts, Drift chat as an in-site solution, and Invoca for call tracking.• Achieved a significant increase in website traffic, surpassing 300% growth in 2019 and number of leads generated in the first quarter compared to the previous year.• Implemented strategies resulting in a 2.3% increase in overall website conversions in 2019, more than doubling the previous year's conversion rate of 0.9%.• Achieved 59.9% year-over-year increase in qualified leads delivered to sales amidst challenging U.S. economy in 2020.• Co-Led the development of a comprehensive analytics environment, integrating various Marketing verticals into a unified source of truth using tools such as Google Analytics 360, Optimize 360, Google Tag Manager, Tableau, and Data Studio.• Managed annual budgets exceeding $1M, overseeing the justification, spend, ROI, and allocation of funds for development, research, SEO, and software initiatives.• Spearheaded crucial partnership and nurtured positive professional relationship with Media Monks, the largest web and production agency globally.

Led the strategic direction for web experiences, encompassing both front-end and back-end architecture. Established comprehensive design guidelines, standards, and best practices to ensure consistent and high-quality user experiences. Collaborated closely with the CRM and Media teams to develop optimized user flows for diverse campaigns and nurture journeys. Drove the growth, strategy, and adoption of advanced analytics tools for Marketing, including Google Analytics 360, Optimize 360, Google Tag Manager, VWO, and Data Studio. Managed a team of 8 professionals covering various roles such as UI/UX design, Fullstack development, SEO, dev ops, and project management. Oversaw end-to-end development and support of multiple projects, ranging from lead generation initiatives to third-party integrations, surveys, interactive experiences, road show kiosks, and various landing pages.• Scaled the team from single full-time employee to robust workforce comprising eight full-time employees and four contractors in the span of four years.• Orchestrated the successful completion of more than 1.5K diverse projects, encompassing the development of landing pages, websites, microsites, and more.• Strategically positioned team to assume full responsibility for all web design and development initiatives within the Marketing department, effectively addressing the challenges associated with high costs and prolonged turnaround times that were previously associated with vendor dependency.

Oversaw functions of stakeholders from cross-functional teams, including HR, finance, sales, and marketing. Conducted requirement gathering sessions, managed development schedules, wrote user stories, performed backlog grooming, and maintained the product roadmap. Led product adoptionstrategies, such as creating training videos, hosting webinars, preparing help documents, and conducting in-person walk-throughs. Collaborated with stakeholders to effectively communicate incentive changes across the organization. Proactively communicated product releases and feature upgrades to Sales and Finance teams. Provided leadership in defining the vision and strategy for design and user experience. Ensured application alignment with corporate IT standards, including Single Sign-On (SSO), Active Directory integration, and AWS compliance.• Spearheaded successful launch of Spectrum Reach's first Sales incentives application in 2016 and implemented three distinct incentive programs that were effectively communicated, participated in, and executed with accurate payout.• Directed the team in 2017 to address critical usability concerns, resulting in significant increase in weekly usage from 230 users to 1.1K users by the end of the year.• Championed seamless integration of shared SQL database that consolidated data from various sources, including HR, Finance, Sales, Active Directory, and user accounts in 2018, enabling enhanced data reliability for users, leading to 82% reduction in support ticket requests.

Managed client relationships throughout the entire website development process, from the initial consultation meeting to the final website launch. Collaborated with clients and the web team to establish a comprehensive scope of work before the contract phase. Created detailed creative briefs outlining design and development requirements for the project teams. Ensured close collaboration with UX and design teams to align the website experience with the client's objectives and requirements. Fostered strong partnerships with Lead Developers to oversee the smooth progression of development phases. Oversaw final approvals, project unveils, and successful website launches to ensure client satisfaction.• Joined JCI, a startup at its infancy, as the primary web designer and developer and assumed charge of team expansion and growth initiatives. Secured initial client contracts worth $3K, and increased contract sizes to $250K and above within a two-year period through strategic efforts.• Spearheaded the vision, strategy, and execution for 90% of the projects during this tenure. Successfully built and expanded the design and development team from 3 to 15 members, comprising UI/UX designers, fullstack software engineers, and senior dev ops professionals.