During my tenure at Sojern, I directed comprehensive go-to-market (GTM) initiatives for Sojern's data and programmatic platform for travel advertising, leading a cross-functional team of 10 personnel across product management, sales, marketing, and ad operations. I routinely oversaw GTM strategies driving launch and adoption of a new AI-powered platform and other features. Key accomplishments include:• Orchestrating cross-functional team collaboration and support of the "destinations"… Show more During my tenure at Sojern, I directed comprehensive go-to-market (GTM) initiatives for Sojern's data and programmatic platform for travel advertising, leading a cross-functional team of 10 personnel across product management, sales, marketing, and ad operations. I routinely oversaw GTM strategies driving launch and adoption of a new AI-powered platform and other features. Key accomplishments include:• Orchestrating cross-functional team collaboration and support of the "destinations" customer vertical, contributing 30% YoY revenue growth.• Successfully achieving a $2M annual run rate, capitalizing on the new AI-powered platform initiative. Show less

In this role, I established the product marketing function for this early-stage SaaS, creative adtech platform, conducting targeted PR campaigns and cultivating analyst relations through written press releases, articles, and research published in industry news media. As the company's first Product Marketer, I set up foundational product marketing frameworks, including GTM planning, positioning and sales enablement, to drive company growth. Key accomplishments include:• Leveraging… Show more In this role, I established the product marketing function for this early-stage SaaS, creative adtech platform, conducting targeted PR campaigns and cultivating analyst relations through written press releases, articles, and research published in industry news media. As the company's first Product Marketer, I set up foundational product marketing frameworks, including GTM planning, positioning and sales enablement, to drive company growth. Key accomplishments include:• Leveraging significant marketing activities to achieve a sustained period of 6x revenue growth.• Creating and launching email, landing pages, and updated content for ABM, driving upwards of 55% engagement with 35% meeting-accepted rates. Show less

TURN WAS ACQUIRED BY AMOBEE INC IN AUGUST, 2017. As Product Marketing Director, I was hired to lead GTM for their new video platform product. I created robust sales pitches, product brochures, and e-books, coordinating training programs to optimize sales rep abilities to utilize new pitch materials and collateral. I also drove the launch of a new video product to be more competitive in the market.I frequently partnered with Product Management to understand customer problems effectively… Show more TURN WAS ACQUIRED BY AMOBEE INC IN AUGUST, 2017. As Product Marketing Director, I was hired to lead GTM for their new video platform product. I created robust sales pitches, product brochures, and e-books, coordinating training programs to optimize sales rep abilities to utilize new pitch materials and collateral. I also drove the launch of a new video product to be more competitive in the market.I frequently partnered with Product Management to understand customer problems effectively and present targeted products as solutions. Key accomplishments include:• Serving as head of inbound and outbound B2B product marketing for AI / ML powered video products, the company's top priority and part of the Turn DSP.• Successfully contributing to 200% YoY revenue growth of video products, capturing market share from leading DSP competitors. Show less

IPO in 2013Focused on enabling business development to acquire the highest quality supply for multi-screen video ad network and platform. Expert in viewability, invalid traffic and audience guarantee solutions.

AMD for Microsoft International Commercial campaigns. Managed development and implementation of global media plans across 35 international markets for Microsoft.

Digital Planning and Buying lead for Safeway grocery stores. Built a team committed to the evolution of Safeway’s digital strategy, resulting in the implementation of new procedures and platforms that drove a lift in efficiency and performance.

Supported national expansion of retail locations for Zounds Hearing - increased store traffic and coupon redemption.

Responsible for placing over $5 million annually in broadcast advertising for various clients in San Francisco, Denver, and Seattle, such as Paramount Pictures and Ford Motor Co.

Negotiated, implemented, and maintained multi-year major league sports sponsorships using TV and radio.Supervised broadcast media buyers to ensure the goals and strategies of each campaign were achieved