Tyler Johnson Email & Phone Number

Hartford, CT, US

• Create, implement, and manage strategic advertising and campaign strategy for The Village’s organic and paid social campaigns..
• Responsible for building solid plans to help grow The Village's brand by creating integrative marketing initiatives via digital and social media platforms, marcom events, and campaign management.
• Increased brand awareness and engagement for The Village website and social media platforms, achieving a 7.5% Facebook, 7% Instagram, 5% on Twitter, and 6.5% LinkedIn increase in engagement rates YOY.
• Responsible for creating and editing the content for the monthly Village View newsletter, which is distributed to all residents and is also available digitally.

Sunnyvale, CA, US

• First point of contact for strategic accounts for clients at Meta, Apple, Comcast and Verizon for LinkedIn ads.
• Drove a 7.5% increase in engagement YoY and 8% increase in sales by creating a digital marketing and content strategy that increased client engagement across channels.
• Directly supported and guided Senior clients resulting in a team average of $2 Million in annual revenue identified opportunities for growth.
• Partnered with cross-functional stakeholders such as agency partners, creative, brand, and public relations to develop and execute 360 campaigns that optimized the monetization of LinkedIn ads and generate demand.
• Successfully on-boarded clients and brought them up to speed on all LinkedIn product offerings.
• Forecasted and tracked quarterly goals in Salesforce, ensuring deliverables were met.

Sunnyvale, CA, US

• Partnered with GLINT, Healthcare Account Executives, to plan outbound efforts to generate sales leads, for an employee experience platform, from 1000 Enterprise accounts in a fast-paced environment.
• Generated leads resulting in $1 Million in sales revenue, for the new Healthcare segment.
• Exceeded quarterly quota at 110-175% in 2020 and 130% for Q2 in 2021, which included but was not limited to cold call outreach, email, and social media channels.
• Created marketing strategy for GLINT’s website which resulted in increased site traffic and lead conversion by utilizing targeted ad formats and improving site optimizations.
• Drove the successful execution of corporate goals and overall financial targets by collaborating with key business partners across the organization.
• Supervised and trained new Sales Development representatives.

Sunnyvale, CA, US

• Managed global recruiting, marketing communications, and complex tech projects.
• Improved recruiting efficiency and regional collaboration by optimizing website, recruiting processes, and marketing strategy enterprise-wide, including international locations.
• Led recruitment process and communications, including collecting, and analyzing feedback for C-suite stakeholders, resulting in a more efficient global process.
• Doubled interview success rate with successful initiative to optimize interviewing process to ensure a quality and pleasant experience for potential candidates.

Schaumburg, IL, US

• Responsible for 100 events annually, delivering flawless corporate branded events from planning stage and event strategy to onsite execution for high profile customers. These events included sporting assets, corporate.
• Created, launched, and managed a total events budget of $300,000, event websites, communications, registration and email builds, invite strategy, venue walk-throughs, invoices, contracts, vendor coordination, VIP and.
• Collaborated with C-Suite Executives to conceptualize event ideas and build out an events calendar that aligned with company goals, constantly developing and evolving content ideas.
• Managed a staff of American Express Agency Event Planners and was responsible for their growth, conducting their performance reviews, and ensuring their KPIs were met.
• Implemented a lottery allocation system for sporting assets for the PGA, CAA Sports, NBA, NFL, NHL, and MLB tickets; coordinated with the region to hand off tickets, event details, place food and beverage orders, and.

Schaumburg, IL, US

• Served as the sole Project Manager and Analyst for 5 HR Business Partners.
• HR project leader for Marketing, Direct Markets, Claims, and Operations, including tracking 9-box, succession planning metrics, employee experience, and the HR Policies & Programs team.
• Partnered with Talent Management as a subject matter expert and led global training for Senior Executives both in person and virtually from the North American office.
• Led the successful Talent Management System implementation improving process efficiency.

Northbrook, IL, US

• Responsible for planning and supporting large high profile corporate events, including the National Advisory Board Meeting and the global Circle of Champions Conference Switzerland, with 600+ attendees.
• Created innovative storyboarding and brand concepts for Allstate’s Mayhem commercials.

Bachelor Of Science (Bs) In Hospitality Management, Conference And Event Management With A Minor In Business

Foods, Nutrition, And Wellness Studies, General

Education record