• Create, implement, and manage strategic advertising and campaign strategy for The Village’s organic and paid social campaigns. .• Responsible for building solid plans to help grow The Village's brand by creating integrative marketing initiatives via digital and social media platforms, marcom events, and campaign management.• Increased brand awareness and engagement for The Village website and social media platforms, achieving a 7.5% Facebook, 7% Instagram, 5% on Twitter, and 6.5% LinkedIn increase in engagement rates YOY.• Responsible for creating and editing the content for the monthly Village View newsletter, which is distributed to all residents and is also available digitally.

First point of contact for strategic accounts for clients at Meta, Apple, Comcast and Verizon for LinkedIn ads. • Drove a 7.5% increase in engagement YoY and 8% increase in sales by creating a digital marketing and content strategy that increased client engagement across channels. • Directly supported and guided Senior clients resulting in a team average of $2 Million in annual revenue identified opportunities for growth. • Partnered with cross-functional stakeholders such as agency partners, creative, brand, and public relations to develop and execute 360 campaigns that optimized the monetization of LinkedIn ads and generate demand.• Successfully on-boarded clients and brought them up to speed on all LinkedIn product offerings.• Forecasted and tracked quarterly goals in Salesforce, ensuring deliverables were met.

Partnered with GLINT, Healthcare Account Executives, to plan outbound efforts to generate sales leads, for an employee experience platform, from 1000 Enterprise accounts in a fast-paced environment.• Generated leads resulting in $1 Million in sales revenue, for the new Healthcare segment. • Exceeded quarterly quota at 110-175% in 2020 and 130% for Q2 in 2021, which included but was not limited to cold call outreach, email, and social media channels. • Created marketing strategy for GLINT’s website which resulted in increased site traffic and lead conversion by utilizing targeted ad formats and improving site optimizations. • Drove the successful execution of corporate goals and overall financial targets by collaborating with key business partners across the organization.• Supervised and trained new Sales Development representatives.

Managed global recruiting, marketing communications, and complex tech projects.• Improved recruiting efficiency and regional collaboration by optimizing website, recruiting processes, and marketing strategy enterprise-wide, including international locations.• Led recruitment process and communications, including collecting, and analyzing feedback for C-suite stakeholders, resulting in a more efficient global process.• Doubled interview success rate with successful initiative to optimize interviewing process to ensure a quality and pleasant experience for potential candidates.

Responsible for 100 events annually, delivering flawless corporate branded events from planning stage and event strategy to onsite execution for high profile customers. These events included sporting assets, corporate hospitality partnerships, trade shows, virtual, and internal events in the Midwest, East Coast, and Globally with attendees ranging from 70-800 people. • Created, launched, and managed a total events budget of $300,000, event websites, communications, registration and email builds, invite strategy, venue walk-throughs, invoices, contracts, vendor coordination, VIP and high-profile guest coordination, and post event metrics utilizing Microsoft excel and PowerPoint for events including the Zurich Classic PGA New Orleans and the BMW Championship. • Collaborated with C-Suite Executives to conceptualize event ideas and build out an events calendar that aligned with company goals, constantly developing and evolving content ideas. • Managed a staff of American Express Agency Event Planners and was responsible for their growth, conducting their performance reviews, and ensuring their KPIs were met. • Implemented a lottery allocation system for sporting assets for the PGA, CAA Sports, NBA, NFL, NHL, and MLB tickets; coordinated with the region to hand off tickets, event details, place food and beverage orders, and coordinate VIP experiences.

Served as the sole Project Manager and Analyst for 5 HR Business Partners.• HR project leader for Marketing, Direct Markets, Claims, and Operations, including tracking 9-box, succession planning metrics, employee experience, and the HR Policies & Programs team. • Partnered with Talent Management as a subject matter expert and led global training for Senior Executives both in person and virtually from the North American office.• Led the successful Talent Management System implementation improving process efficiency.

• Responsible for planning and supporting large high profile corporate events, including the National Advisory Board Meeting and the global Circle of Champions Conference Switzerland, with 600+ attendees. • Created innovative storyboarding and brand concepts for Allstate’s Mayhem commercials.