Tyler Miller Email & Phone Number

Schaumburg, Il, Us

- Created measurement plans to allow business users to measure site performance against various business objectives and goals- Defined KPI that aligned to the goals of site owners and the organization- Defined tracking requirements to allow for measurement of all KPI, and to allow for further optimization and analysis of business goals- Worked with IT partners and a tagging vendor to complete all tracking requirements- Conducted all testing and QA of web tracking- Created… Show more - Created measurement plans to allow business users to measure site performance against various business objectives and goals- Defined KPI that aligned to the goals of site owners and the organization- Defined tracking requirements to allow for measurement of all KPI, and to allow for further optimization and analysis of business goals- Worked with IT partners and a tagging vendor to complete all tracking requirements- Conducted all testing and QA of web tracking- Created data visualizations that allowed business users to easily analyze site performance against their KPI- Automated reports and dashboards using Microsoft Power BI- Created semi-automated excel reports for users who require an excel format- Conducted deep-dive analyses on various topics to provide insights to business users that could be used to drive changes on the site and in the marketing strategy- Coached other analysts to help them grow their digital analytics skill-set- Trained business users on Google Analytics and on what digital data means and how it can best be used- Created a method that allowed for a near-full data export into a SQL environment for deeper analysis Show less

Managed paid search and display campaigns for 10 websites in the Crafting categoryHad direct oversight of over $30,000 of monthly ad-spendHelped manage on-site internal promotions and cross-promotionsConducted analysis and created reports for the Craft editorial teamWorked with external sites to run display advertisingConducted all marketing efforts to meet Cost per Acquisition goalsWorked to develop and improve an ecommerce site in the crafting… Show more Managed paid search and display campaigns for 10 websites in the Crafting categoryHad direct oversight of over $30,000 of monthly ad-spendHelped manage on-site internal promotions and cross-promotionsConducted analysis and created reports for the Craft editorial teamWorked with external sites to run display advertisingConducted all marketing efforts to meet Cost per Acquisition goalsWorked to develop and improve an ecommerce site in the crafting areaCollaborated directly with Programming team to develop new site and administration functionality, which allowed for better campaign and site performance and analysis Show less

Facilitated transition to a new content management systemDeveloped new layouts to enhance usability

Social media strategy and market research

Social media marketing using twitter and blogs; Creating clientele web profiles; Editing copy for client websites for content, structure, appeal, readability, and search engine optimization; Solving technical problems on websites; Assisting senior account managers with link building; Monitoring client search engine rankings

I worked on their experiential learning center team at Northern Illinois University. We conducted a market analysis of the market for Multiple Listing Service (MLS) systems, and presented them with market conditions, as well as a recommendation as to whether or not the market was viable for their entrance with their own MLS system.It entailed:Cold calling realty association executives to administer surveys; Leading conference calls and client meetings; Conducting secondary… Show more I worked on their experiential learning center team at Northern Illinois University. We conducted a market analysis of the market for Multiple Listing Service (MLS) systems, and presented them with market conditions, as well as a recommendation as to whether or not the market was viable for their entrance with their own MLS system.It entailed:Cold calling realty association executives to administer surveys; Leading conference calls and client meetings; Conducting secondary market research; Collaborating with a cross functional team; Designing a survey; Determining market size and potential Show less

Cleaning and maintenance of the pool facilities; Completion of all duties and a timely manner; Checking visitor passes; Monitoring pool use

Cleaning and basic maintenance of the church facilities; Time and quality efficient completion of all duties; Coordination and collaboration with coworkers; Interior renovation

B.S., Marketing: Interactive Marketing; Communications: Media Studies

Activities and Societies: Marketing Honors Society Tau Sigma National Honors Society: Beta Upsilon Chapter Golden Key International Honor.

Education record