Tyler Fearon Email & Phone Number

Boston, Ma, Us

Remote

Owned annual media budget/plan achieving 1.6 return across all digital channels (Facebook, LinkedIn, Google, Bing, DV360, Amazon DSP, 3P networks, and affiliate.)Developed global media partner network for SMB/ENT product marketing, reducing CPL’s by 35% and improving lead quality by 15%.Acting POC for all media related LTP, spot, quarterly and annual planning relative to digital media.

Woburn, Massachusetts, United States

Brokered media partnerships with Ziff Davis, Tom’s Guide, Amazon and BestBuy securing 1:1 ROAS. Built multi-lingual messaging program securing 15% YoY acquisition growth + 90% retention across remit.

Woburn, Massachusetts, United States

Streamlined media partner network and increased cost efficiency by 12% YoY. Owned integrated communications strategy for Americas across B2C/B2B digital portfolio, improving traffic by 18% and growing net new customer base 40% (2019).Acting POC for agency relationship including facilitating global RFP/ agency selection process.Dedicated campaign planning and execution partner across all digital and integrated product marketing and brand campaigns.

Boston, Massachusetts, United States

Increased job application completion rate by 18% via media recruitment strategy for logistics client (UPS).Developed cross-category 3D AR APP art standards for E-commerce brand (Wayfair).Led RFP agency selection and onboarding process in parallel with rebranding initiative across multi-brand group portfolio improving B2B acquisition media response rates 35% (Straumann).

Boston

Developed and managed integrated display marketing programs consisting of custom landing pages, HTML5 media, SMS and social media for award-winning agency’s CPG segment. Clients included: Disney, Tyson, Barilla, Smuckers, Uni-ball, and Gallo Wines.Expanded creative capabilities for sales team introducing rich media (HTML5) formats and proximity messaging increasing client spend 60% YoY.Increased creative output by 30% via internal training workshops.Developed and maintained content strategy for social community attracting 30K followers in the first 6 months.Led in-app mobile excellence program reducing ad-waste by 30% via channel alignment initiative.Improved asset performance (CTR) by 50% by expanding ad capabilities via rich media and influencer/affiliate marketing channels.Facilitated asset development, managed web development and graphic design team.

South Burlington, Vermont

Planned and executed the global inbound and outbound marketing plans for niche-market holding company’s multi-brand portfolio. During my tenure I revitalized under-performing outreach and engagement programs, planned and executed national events calendars, maximized brand awareness and increased performance.Defined communication plan resulting in 35% increase in client retention.Led internal brand workshops to develop team leading to 50% increase in traffic YoY.Owned email marketing and SMS program resulting in 40% improvement in customer retention.Developed and owned annual OOH, print, digital, and TV/radio broadcast marketing plans.Managed website development, designed all retail signage, advertising/print materials & social media collateral.