• Conduct category analysis by utilizing current consumer and category insights and KPIs.• Build and maintain strategic partnerships with the Customer to drive exceptional results.• Plan, manage and estimate trade and revenue on a monthly, quarterly and half basis.• Build revenue and share by applying category management principles to identify key category drivers and implementing business recommendations to drive growth.• Responsible for $30MM in annual revenue.

•Hands-on Leadership of Retail Sales Team to drive operational excellence in objective achievement. •Develop and communicate sales strategy and plans, motivate team, solve problems, resolve issues, clear obstacles, reward performance, and celebrate success.•Responsible for $25MM in annual revenue with YOY increase.•Focused relationship management with customers to ensure their voice is heard and issues are addressed with greatest urgency.

• Conducted category analysis by utilizing current consumer and category insights and KPIs.• Managed new item sell in, distribution, trade and customer revenue.• Planned, estimated and managed revenue estimates on a monthly, quarterly and half basis.• Built revenue and share by applying category management principles to identify key category drivers and implementing business recommendations to drive growth.• Responsible for $7MM in annual revenue with YOY increase.

• Hire, coach and develop the Merchandising Staff to achieve in-store customer satisfaction and cost effectiveness on a daily basis.• Work closely with District Managers to ensure merchandising standards are met.• Conduct annual performance reviews for all direct reports.• Developed high-level relationships with in-store management to ensure customer satisfaction.• Continuously managing diversity by building strong, personal relationships with all 50 direct reports.

• Created a strong foundation of merchandising, shelving, and understanding of product knowledge to create effective customer business relationships and solutions.• Developed strong understanding of Direct Store Delivery and its sales process.• Effectively planned and wrote orders for stores based on current circular and shelf/display demand.

• Coach and develop Account Managers to meet and exceed company sales goals while building S.M.A.R.T business plans. Partner daily to ensure growth, development, and achievement.• Conduct training, operational procedures, and other Club projects and responsibilities.• Perform regular reviews and analysis to ensure revenue and profit targets are met.• Collaborate with all department managers to ensure each new member is educated on all in-center products and services that will assist them in achieving their "healthy way of life" objectives and keep them engaged in doing what they love to do.• Serve regularly as “The Mayor” by greeting members, cultivating relationships, encouraging connectivity, and promoting a welcoming environment.• Drive continuous vigilance on providing the highest level of customer service and satisfaction.

• Exceeded goals and quotas for acquisition and retention of memberships while providing outstanding customer service.• Utilized a deep qualification process to discover a prospect’s wants and needs, and then matched those to Life Time’s offerings to help them achieve their fitness goals.• Collected referrals and grew personal book of business through ensuring members were connected to their areas of passion.• Led by example, personally promoting and practicing healthy living.

• Responsible for business development strategy, tactical sales calls/customer acquisition, and operational servicing of accounts in multi-city region -- Houston, Galveston, Corpus Christi and College Station.

• Acquired new client companies and pipelined over 200 highly qualified candidates.• Highly experienced in developing and executing cold calling strategies.• Negotiated executive level contracts.