Tyler Moss

Tyler Moss Email and Phone Number

Senior Vice President, Strategy and Insights @ Orchestra
Boston, MA, US
Tyler Moss's Location
Greater Boston, United States
Tyler Moss's Contact Details
About Tyler Moss

A cross-platform audience engagement specialist, journalist and editor, I execute creative, data-driven storytelling with passion and wit.

Tyler Moss's Current Company Details
Orchestra

Orchestra

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Senior Vice President, Strategy and Insights
Boston, MA, US
Website:
messagelab.com
Employees:
15
Tyler Moss Work Experience Details
  • Orchestra
    Senior Vice President, Strategy And Insights
    Orchestra
    Boston, Ma, Us
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  • Message Lab
    Director, Strategy & Insights
    Message Lab Jan 2022 - Present
    Boston, Massachusetts, United States
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  • Message Lab
    Senior Editorial Strategist
    Message Lab Dec 2020 - Jan 2022
    Responsibilities:+ Help shape and inform Message Lab’s POV on content as an effective medium for creating customers of a brand’s ideas+ Evolve the discovery and strategy process at Message Lab+ Analyze platform trends and performance to facilitate opportunities for growth and improvement, and provide data-backed insights in non-technical language+ Lead client intake and discover, helping to craft up-front project strategies and plans+ Use an editorial eye to make qualitative judgments about client content and publishing maturity that manifest in actionable recommendations+ Conduct positioning analyses of potential client competitors in the ideas space+ Refine and improve the monthly and quarterly reporting process, surfacing the “why” behind the “what”+ Define content flows, building content strategies to meet client goals+ Plan and lead presentations to convey discover and strategy to clients+ Facilitate communication between internal Message Lab teams to provoke innovation and effectively close the editorial feedback loop+ Work with audience dev team to assess new and effective ways to measure the impact of audience engagement on content programs
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  • Self-Employed
    Freelance Writer, Editor & Content Strategy Consultant
    Self-Employed 2011 - Present
    Greater Boston
    Freelancer contributing to Condé Nast Traveler, AFAR, Outside, The Atlantic, New York, Mental Floss, Atlas Obscura & othersConsultant, editor and thought leadership author for a variety of B2B and B2C clients, including North Coast Media, TCS Education System, Goodall Homes, & moreActing editor-at-large for Writer’s Digest magazine, penning features and interviewing bestselling authors
  • Wanderu, Inc
    Content Director
    Wanderu, Inc Jan 2019 - Nov 2020
    Greater Boston Area
    Used qualitative and quantitative research to develop and drive audience-centric content marketing strategyActed as chief copywriter, translating marketing briefs into concise, clever assetsEmployed analytics to form a data-driven editorial calendar Earned media coverage from outlets like The New York Times, Business Insider, Travel + Leisure, Lonely Planet, Mental Floss, & moreDeveloped strategic brand marketing and advertising campaigns for social media, email and OOHConceived of innovative content, from longform blog posts to email newsletters, that increased awareness and engagement Created formal brand guidelines to ensure Wanderu’s voice remained sharp and consistent Managed a team of freelancers to produce engaging content across platforms
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  • Writer'S Digest
    Editor In Chief
    Writer'S Digest Dec 2017 - Dec 2018
    Greater Boston Area
    Roles & Responsibilities:Manage junior editors and work collaboratively with art director Manage all magazine-related budgetsBrainstorm magazine issue themes for year and compose editorial calendarAssign all features and Inkwell articles Edit all features and columns that appear in magazine multiple times prior to publishingWrite “Editor’s Letter” and “Potpourri for the Pen” columnWrite coverlines, as well as heds/deks for all articles (in conjunction with junior editors)Conduct occasional Q+As and write features for the magazine and website Discuss and plan out cover design and feature design with art director Attend conferences as a brand ambassador for WD Assist with programming for WD Events, as well as moderate panels and introduce keynotes Devise broader Writing Community strategy
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  • Writer'S Digest
    Managing Editor
    Writer'S Digest Jul 2015 - Dec 2017
    Cincinnati, Ohio
    Roles & Responsibilities:Shepherd the magazine through every phase of production, upholding the highest editorial standardSeek out new, compelling voices; commission articles and edit pieces to comport with the tone of WDPlay a fundamental role in the creative direction of WD, conceive themed issues (Organize Your Writing Life, Web Issue), pioneer new columns (Platforms of Yore, Freelance Writers Workshop), conduct Q&As with writing icons (Andy Weir, Scott Turow, Rainbow Rowell & more.)Represent WD across platforms via an aggressive social media presence, blogging, podcasts, video, conferences and other speaking engagements
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  • F+W Media, Inc.
    Online Editor - Family Tree Magazine
    F+W Media, Inc. Jun 2012 - Jul 2015
    Cincinnati, Ohio Area
    Accomplishments:Grew Facebook page Likes from 8,644 to 61,933 between Aug. 1, 2012 and Aug. 1, 2014Boosted eCommerce sales via social media by 30K from 2013 to 2014 YTDBolstered total online education revenue by 19.6% from 2013 to 2014 YTDI accredit the above accomplishments to an intimate knowledge of our readers gained over my time with Family Tree Magazine.Duties:Produce written, audio and video content for FamilyTreeMagazine.com and affiliated sitesEdit magazines features, columns and online blogsEngage readers through social media via Facebook, Twitter and PinterestManage genealogy education offerings such as online courses, webinars and virtual conferences
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Tyler Moss Skills

Editing Facebook Blogging Magazines News Writing Indesign Public Relations Tumblr Wordpress Publications Ap Style Copy Editing New Media Writing Photoshop Newspapers Social Media Storytelling Research Social Media Marketing Journalism Public Speaking Data Analysis Editorial Publishing Video Editing Proofreading Creative Writing Premiere Multimedia Feature Articles Self Starter Highly Adaptable Research Analysis Adobe Indesign Adobe Premier Pro Twitter Linkedin Foursquare Digital Media

Tyler Moss Education Details

Frequently Asked Questions about Tyler Moss

What company does Tyler Moss work for?

Tyler Moss works for Orchestra

What is Tyler Moss's role at the current company?

Tyler Moss's current role is Senior Vice President, Strategy and Insights.

What is Tyler Moss's email address?

Tyler Moss's email address is tm****@****eru.com

What schools did Tyler Moss attend?

Tyler Moss attended Northwestern University, University Of Portland.

What skills is Tyler Moss known for?

Tyler Moss has skills like Editing, Facebook, Blogging, Magazines, News Writing, Indesign, Public Relations, Tumblr, Wordpress, Publications, Ap Style, Copy Editing.

Who are Tyler Moss's colleagues?

Tyler Moss's colleagues are Eric Xu, Jim Impoco, Tinhinane K., Sharis Chan, Will Sullivan, Howard Rabinowitz, Lindy Kae Patterson.

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