Marketing Manager
Group M Marketing
Group M markets information products. While at Group M, I handled affiliate management, Clickbank, JV promotions, and webinars. I was involved in all marketing efforts including direct mail, email, PPC, online, and radio. I managed a million dollar launch for a real estate investment course in 2011. I wrote email and other promotional copy (print and online). I setup campaigns and tracked opt-ins, sales, conversion, and other statistics via Infusionsoft and Google Analytics. I built and sent promotional emails via iContact. I recorded, edited, aired and tracked webinars. I was responsible for implementation, strategy, follow-through and reporting. I also helped manage our customer service and fulfillment departments.