Tyler Martindale Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

United Kingdom

During my time with the UK's leading sofa retailer, I was able to learn new skills as well as build upon existing ones. My role as PR & Influencer Marketing Exec consisted of:- Maintained open communication with senior management to keep PR goals on track.- Managed influencer gifting.- Collaborated with wider team on PR campaigns and media relations strategies to build company reputation.- Collaborated with wider team on new product launches and media events.- Participated in promotional events such as PR shoots, media launches, and exhibitions.- Performed thorough market research and analysis to identify trends, influencers, and cultural moments that may be appropriate to PR.- Facilitated inquiries and requests from media outlets.- Prepared promotional materials, such as flyers for events.- Prepared, organized and submitted PR reports to senior management team and brand partners.- Presented PR data and results to senior leadership.- Prepared, organized, and distributed daily press cuttings using Kantar.- Maintained PR archives on G Drive.- Upkeep of DFS Media Centre with latest PR projects, campaigns, and ESG initiatives.- Daily department admin such as budget tracking and ad hoc requests.

United Kingdom

It was a thoroughly rewarding opportunity to volunteer with It Gets Better UK, with their mission to uplift and empower LGBTQ youth. During my time with IGBUK I did the following: - Maintained social media calendar, supporting brand identity while tapping into seasonal moments andappropriate trends.- Planned and executed social media vision, driving brand discovery and customer engagement.- Published content that aligned with brand to build connections and encourage positive action.- Generated content ideas to engage target audiences and increase followers.- Managed daily posts across social media platforms to increase Facebook, Twitter, and Instagram engagement.- Set regular social media benchmarks and goals using platform analytics to monitor progress of campaigns.

United Kingdom

Interned at a local startup whilst undertaking my Masters degree. This consisted of:- Working closely with team, gaining knowledge of day-to-day processes and duties.- Prepared promotional marketing materials such as brand kits.- Brainstormed creative ideas to improve branding and company messages.- Researched industry trends and competitor marketing decisions to introduce new ideas.- Scheduled content across social channels.- Shadowed founder in brand meetings, pitches, and client presentations.

Master Of Arts - Ma, Public Relations & Strategic Communications, Merit

Bachelor Of Arts - Ba (Hons), Drama And Dramatics/Theatre Arts, General, 2:1