I’m a highly skilled, strategic digital marketing leader with 10-plus years of experience. My decisions are rooted in analytics, backed by years of experience growing business portfolios and personal brands. My teams know that I’m a leader who takes charge, but is not afraid to share credit and observe from the sidelines when needed.My career has led me currently to New Orleans, Louisiana, where I work as the Communications Manager for the U.S. Track & Field and Cross Country Coaches Association (USTFCCCA) after being promoted from Communications Assistant. Prior to taking the USTFCCCA to new heights, I carved out a niche in the newspaper industry. I started out in San Marcos, Texas, with the San Marcos Daily Record as both an Assistant Sports Editor and Sports Editor, before venturing to Athens, Georgia, to work with the Athens Banner-Herald as a Designer/Online Producer. Here are a few career highlights:• A revamped content plan led to back-to-back years with more than 5.2 million page views and 1.2 million users on the USTFCCCA website in 2021 and 2022.• Grew multiple social media accounts 25k+ followers using only organic reach and $0 ad spend, including 18k+ followers on USTFCCCA Instagram account since July 2021.• Surpassed +6.5MM combined impressions – including +4.5MM on Twitter – through daily, yearlong social media campaign directed toward growing brand recognition.
Listed skills include Ap Style, Journalism, News Writing, Copy Editing, and 45 others.