Communications Manager
Current• Surpassed +6.5MM combined impressions – including +4.5MM on Twitter – through daily, yearlong social media campaign by creating captivating content directed toward growing brand recognition• Drove website traffic by establishing social media content to maximize conversions that increased unique visitors by 10-15% YoY and reached +27k link clicks out of +500k views per month through Twitter• Exceeded +80% YoY follower growth on main Instagram account from 2020-21 & 2021-22 by analyzing metrics and programming content execution strategy to hit peak viewership and centralize audience• Formed organic digital content strategy by defining brand goals and measuring content effectiveness• Direct team of +2 Communications Assistants by planning brand direction and communications strategy through defining expectations for marketing goals that enables a clear plan for growth
