Tyler Mcdaniel Email & Phone Number

Erie, Co, Us

Westminster, Colorado, Us

Wheat Ridge, Colorado, Us

- Own digital strategy for product marketing, performance goals, and growth opportunities- Own and continuously improve the user experience for online customers - Drive eCommerce product sales through paid and organic digital marketing strategies- Plan, execute and manage paid media channels- Develop learning objectives to drive continuous performance improvements through testing and analysis- Present both short-term and long-term experiments, campaign strategies, and incremental performance tactics to key stakeholders - Work cross-functionally on strategic campaign calendar, execution and performance review for digital campaigns

Hazelwood, Missouri, Us

- Create demand forecasts to properly plan for inventory replenishment domestically and internationally- Manage all levels of the conversion funnel on all eCommerce stores and Amazon- Develop marketing initiatives for all existing brands that drive awareness, acquisition, retention and engagement- Help design comprehensive marketing plans for new brands and brand extensions from the ground up- Determine performance indicators to effectively test product and brand strategies- Determine optimal pricing and ad spend based on gross profit of each product type or mix of products- Find ways to maximize customer retention using owned channels- Maintain the marketing P&L - Complete market research and trend reports to drive product development- Create and maintain an SEO best practices guide to be used by the marketing team for content creation- Develop and continuously refine ad testing plan and guide its implementation - Develop influencer strategy for existing brands and guide its implementation- Develop a search marketing strategy for existing brands and guide its implementation- Assess and negotiate contracts with outside marketing vendors and service companies and maintain those relationships- Generate reports to present to upper management to demonstrate performance- Create and maintain marketing tasks, processes and accountability document to maximize team effectiveness and efficiency- Establish a marketing department culture of accountability, approachability, and competence and promote the team’s successes

• Own the consumer interaction across various social media outlets on behalf of Ascent Protein• Build an online community and form great relationships with consumers and wholesale partners• Build and grow the numbers of Ascent followers and community while transforming consumers into Ascent brand advocates, and effectively engage with direct consumer comments and questions in a timely manner• Own and maintain the development of the digital media content calendar• Manage consumer interactions and engagement across all social mediachannels daily• Manage on-site digital activation at key brand events• Lead the development of the digital media key performance indicators for the brand• Collaborate with internal & external partners to help lead Amazon Marketing strategy including AMS and AMG. • Track and report ecommerce metrics via Google Analytics• Create blog content and landing pages for Ascent Protein via WordPress • Lead outreach and strategy for influencer marketing campaigns

Broomfield, Co, Us

Assist in the development and execution of brand strategy consistent with all aspects of the consumer business, including campaign development and management, market planning and tactical execution of plans.• Execution of consumer marketing initiatives including B2B and B2C communications, media, promotions, digital, direct mail and lead generation. • Direct responsibility over the management of agency partners.• Support strategy for North America, APAC & EMEA consumer marketing programs and digital promotions• Collaborate with sales leaders on channel marketing plans• Support national retailers and e-tailers including Best Buy and Amazon• Assist with campaign ideation and media planning• Directly responsible for tracking for internal and partnership campaigns• Guide research strategy, whitepaper content and campaign strategies for Open Gaming Alliance partnership• Develop and provide marketing material and strategy for b2b sales team working with Financial Institutions in EMEA, and North America• Manage paid media strategy and partners.• Provide training and support for field ambassadors• Consumer analytics & reports including year-over-year analysis utilizing Google Analytics• Support consumer marketing communication, retail, partner & event activation.• Promoted from Consumer Marketing Specialist within one year

Fort Collins, Co, Us

Social media team manager, responsible for supervising the OtterBox social media team, strategic efforts and curating engaging content across all channels.Direct Responsibilities-Supervise and lead team content strategy and curation-Social media campaign management -Integration of social media into key marketing programs-Collaborate with internal and external creative resources -Lead team engagement strategy-Coordinate global team social media brand standards -Influencer outreach and strategy-Support all online content from concept through implementation

Fort Collins, Co, Us

Responsible for managing and executing the social media strategy, new product campaigns and content creation across all company websites and social platforms. This includes but is not limited to, planetotterbox.com, partner campaigns, Facebook, Twitter, Youtube, Instagram and Google+. Support all online content, aligning with integrated content strategy, from concept through implementation. Create social media guides and best practice documents for OtterBox EMEA & APAC.Direct Responsibilities-Social media project and campaign management-Integration of social media into key marketing programs-Oversee social media community management -Collaborating with internal and external creative resources -Engagement strategy-Content creation-EMEA/APAC/LATAM social media training-Influencer outreach & strategy

Fort Collins, Co, Us

Responsible for social media community management and campaign execution across all brand platforms. Working closely between multiple teams, including but not limited to customer service, product marketing, legal and public relations. Direct Responsibilities- Community management- Online fraud tracking- Digital customer service management- Social media customer service management

Fort Collins, Co, Us

Responded to customers via email, phone and online chat feature, developing client relationships and building brand loyalty. Direct Responsibilities - Providing first class customer service - Assisting with new policy development within department - Resolving customer issues received through social media channels