Tyler Mcdaniel

Tyler Mcdaniel Email and Phone Number

Director of Performance Marketing @ REP Fitness
Erie, CO, US
Tyler Mcdaniel's Location
Erie, Colorado, United States, United States
Tyler Mcdaniel's Contact Details

Tyler Mcdaniel personal email

n/a
About Tyler Mcdaniel

Constantly curious, driven to continuously learn and grow. Strong desire to add positivity and value to the lives and places around me.

Tyler Mcdaniel's Current Company Details
REP Fitness

Rep Fitness

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Director of Performance Marketing
Erie, CO, US
Website:
repfitness.com
Employees:
149
Tyler Mcdaniel Work Experience Details
  • Rep Fitness
    Director Of Performance Marketing
    Rep Fitness
    Erie, Co, Us
  • Rep Fitness
    Director Of Ecommerce
    Rep Fitness Jan 2023 - Present
    Westminster, Colorado, Us
  • Maddie'S Bows
    President And Co-Founder
    Maddie'S Bows Aug 2019 - Present
  • Physician'S Choice®
    Sr. Digital Marketing Manager
    Physician'S Choice® Feb 2020 - Jan 2023
    Wheat Ridge, Colorado, Us
    - Own digital strategy for product marketing, performance goals, and growth opportunities- Own and continuously improve the user experience for online customers - Drive eCommerce product sales through paid and organic digital marketing strategies- Plan, execute and manage paid media channels- Develop learning objectives to drive continuous performance improvements through testing and analysis- Present both short-term and long-term experiments, campaign strategies, and incremental performance tactics to key stakeholders - Work cross-functionally on strategic campaign calendar, execution and performance review for digital campaigns
  • Teeturtle
    Marketing Manager
    Teeturtle Jul 2018 - Feb 2020
    Hazelwood, Missouri, Us
    - Create demand forecasts to properly plan for inventory replenishment domestically and internationally- Manage all levels of the conversion funnel on all eCommerce stores and Amazon- Develop marketing initiatives for all existing brands that drive awareness, acquisition, retention and engagement- Help design comprehensive marketing plans for new brands and brand extensions from the ground up- Determine performance indicators to effectively test product and brand strategies- Determine optimal pricing and ad spend based on gross profit of each product type or mix of products- Find ways to maximize customer retention using owned channels- Maintain the marketing P&L - Complete market research and trend reports to drive product development- Create and maintain an SEO best practices guide to be used by the marketing team for content creation- Develop and continuously refine ad testing plan and guide its implementation - Develop influencer strategy for existing brands and guide its implementation- Develop a search marketing strategy for existing brands and guide its implementation- Assess and negotiate contracts with outside marketing vendors and service companies and maintain those relationships- Generate reports to present to upper management to demonstrate performance- Create and maintain marketing tasks, processes and accountability document to maximize team effectiveness and efficiency- Establish a marketing department culture of accountability, approachability, and competence and promote the team’s successes
  • Ascent Protein
    Digital Media Manager
    Ascent Protein Jan 2017 - Jul 2018
    • Own the consumer interaction across various social media outlets on behalf of Ascent Protein• Build an online community and form great relationships with consumers and wholesale partners• Build and grow the numbers of Ascent followers and community while transforming consumers into Ascent brand advocates, and effectively engage with direct consumer comments and questions in a timely manner• Own and maintain the development of the digital media content calendar• Manage consumer interactions and engagement across all social mediachannels daily• Manage on-site digital activation at key brand events• Lead the development of the digital media key performance indicators for the brand• Collaborate with internal & external partners to help lead Amazon Marketing strategy including AMS and AMG. • Track and report ecommerce metrics via Google Analytics• Create blog content and landing pages for Ascent Protein via WordPress • Lead outreach and strategy for influencer marketing campaigns
  • Webroot
    North American Consumer Marketing Manager
    Webroot Sep 2015 - Jan 2017
    Broomfield, Co, Us
    Assist in the development and execution of brand strategy consistent with all aspects of the consumer business, including campaign development and management, market planning and tactical execution of plans.• Execution of consumer marketing initiatives including B2B and B2C communications, media, promotions, digital, direct mail and lead generation. • Direct responsibility over the management of agency partners.• Support strategy for North America, APAC & EMEA consumer marketing programs and digital promotions• Collaborate with sales leaders on channel marketing plans• Support national retailers and e-tailers including Best Buy and Amazon• Assist with campaign ideation and media planning• Directly responsible for tracking for internal and partnership campaigns• Guide research strategy, whitepaper content and campaign strategies for Open Gaming Alliance partnership• Develop and provide marketing material and strategy for b2b sales team working with Financial Institutions in EMEA, and North America• Manage paid media strategy and partners.• Provide training and support for field ambassadors• Consumer analytics & reports including year-over-year analysis utilizing Google Analytics• Support consumer marketing communication, retail, partner & event activation.• Promoted from Consumer Marketing Specialist within one year
  • Otterbox
    Social Media Manager
    Otterbox Oct 2014 - Sep 2015
    Fort Collins, Co, Us
    Social media team manager, responsible for supervising the OtterBox social media team, strategic efforts and curating engaging content across all channels.Direct Responsibilities-Supervise and lead team content strategy and curation-Social media campaign management -Integration of social media into key marketing programs-Collaborate with internal and external creative resources -Lead team engagement strategy-Coordinate global team social media brand standards -Influencer outreach and strategy-Support all online content from concept through implementation
  • Otterbox
    Social Media Lead
    Otterbox Nov 2013 - Oct 2014
    Fort Collins, Co, Us
    Responsible for managing and executing the social media strategy, new product campaigns and content creation across all company websites and social platforms. This includes but is not limited to, planetotterbox.com, partner campaigns, Facebook, Twitter, Youtube, Instagram and Google+. Support all online content, aligning with integrated content strategy, from concept through implementation. Create social media guides and best practice documents for OtterBox EMEA & APAC.Direct Responsibilities-Social media project and campaign management-Integration of social media into key marketing programs-Oversee social media community management -Collaborating with internal and external creative resources -Engagement strategy-Content creation-EMEA/APAC/LATAM social media training-Influencer outreach & strategy
  • Otterbox
    Social Media Specialist
    Otterbox Mar 2013 - Nov 2013
    Fort Collins, Co, Us
    Responsible for social media community management and campaign execution across all brand platforms. Working closely between multiple teams, including but not limited to customer service, product marketing, legal and public relations. Direct Responsibilities- Community management- Online fraud tracking- Digital customer service management- Social media customer service management
  • Otterbox
    Customer Service Representative
    Otterbox Nov 2011 - Mar 2013
    Fort Collins, Co, Us
    Responded to customers via email, phone and online chat feature, developing client relationships and building brand loyalty. Direct Responsibilities - Providing first class customer service - Assisting with new policy development within department - Resolving customer issues received through social media channels

Tyler Mcdaniel Skills

Social Media Marketing Social Media Customer Service Facebook Marketing Microsoft Office Sales Digital Marketing Management Strategy Customer Satisfaction Marketing Strategy Time Management Strategic Planning Public Relations Leadership Blogging Content Strategy Advertising Team Building Online Marketing Integrated Marketing Community Management Market Research Product Development Social Networking Marketing Communications Community Outreach Email Marketing Online Advertising Microsoft Excel Microsoft Word Outlook Training

Tyler Mcdaniel Education Details

  • Colorado State University
    Colorado State University
    Business Administration

Frequently Asked Questions about Tyler Mcdaniel

What company does Tyler Mcdaniel work for?

Tyler Mcdaniel works for Rep Fitness

What is Tyler Mcdaniel's role at the current company?

Tyler Mcdaniel's current role is Director of Performance Marketing.

What is Tyler Mcdaniel's email address?

Tyler Mcdaniel's email address is ty****@****ice.com

What is Tyler Mcdaniel's direct phone number?

Tyler Mcdaniel's direct phone number is +130340*****

What schools did Tyler Mcdaniel attend?

Tyler Mcdaniel attended Colorado State University.

What skills is Tyler Mcdaniel known for?

Tyler Mcdaniel has skills like Social Media Marketing, Social Media, Customer Service, Facebook, Marketing, Microsoft Office, Sales, Digital Marketing, Management, Strategy, Customer Satisfaction, Marketing Strategy.

Who are Tyler Mcdaniel's colleagues?

Tyler Mcdaniel's colleagues are Andrew Han, Miki Noro, Peter Mcilwain, Aj Frio, Casey Happach, Jason Lazar, Paul A. Davi.

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