Tyler Mitchell Email & Phone Number

Somerville, Ma, Us

Boston, Massachusetts, United States

Lead a team of video producers, editors and animators who create all internal and external video contentfor Brightcove. In my role, I manage both the content strategy and video production processes usingvideo to drive engagement across marketing touchpoints including our website, social media, virtualevents, internal company communications, and other digital channels.▪ Directed the video production life-cycle from concept to publishing including ideating new videopitches to fuel overall content strategy, narrative development, storyboarding, pre-production,hands-on technical production, post-production, editing and channel activation.▪ Executed the Company’s video-first content strategy translating Brightcove’s differentiated storyfor each product and solution, offering key messaging and positioning designed into a compellingbuyer-centric narrative.▪ Created SLAs and program frameworks to decrease production cycle time to seven daysenabling the larger organization to better plan and leverage video content throughout theircampaign calendars.▪ Established marketing success metrics for video content, monitored KPIs and applied relevantinsights to focus and define effective video marketing campaigns. Reported out on metrics tosales leadership allowing stakeholders to optimize video content strategy.▪ Aligned organizational needs with team resources to meet all deadlines by removing roadblocks,providing clear prioritization, and empowering team members with the appropriate information,systems and training to be successful in their roles.▪ Built and maintained collaborative relationships with vendors, freelancers and agency partnerscreating a network of on-demand production talent focused on meeting known production needs,and poised to assist with overflow during peak periods.▪ Designed and animated the motion-graphic for the NYSE Times Square Display for theBrightcove (BCOV) Bell Ringing Ceremony at the NYSE.

Boston, Massachusetts

>> Meet regularly with Project Managers, Campaign Managers, and Stakeholders to align on current Campaign Initiatives and project goals to define required video assets across all platforms. >> Produce all required video assets for project including video capture, media import, organize raw media, edit footage and sound files, create and insert transitions and motion graphics, select music add voiceover and sound effects.>> Field and complete special projects and requests as needed from Executive Leadership, Sales and Customer Support. When projects are requested directly involve department leadership. Assess and communicate the impact special projects have on other existing project timelines. >> Maintain the inventory of production equipment (cameras, support gear, audio equipment). Assure the equipment is in good working order. As needed, replace or upgrade equipment through the normal budget process. >> Work with the Design Team and the Art Director to establish and maintain brand standards for video assets, templates, and graphics. Provide to international teams for localization projects when necessary.

Whether you're a global brand or a small garage startup, you've got a story to tell. Tyler Mitchell Creative is here to tell that story. I am a classically trained, progressive minded, professional creative who believes that content is king and no story is too small to tell.

Greater Boston Area

During my time at Dassault, my goal has been to capture and share customer stories in an effort to bring a consumer voice back to a highly technical brand.As the senior designer for the SOLIDWORKS brand team, my role requires me to understand and interpret the creative needs of the content managers and present visual solutions that are engaging and authentic to our unique audience. >> Spearheaded the creation of new visual content for the relaunch of the SOLIDWORKS website (www.solidworks.com). Produced and delivered over 320 individual pieces on an aggressive timeline, and then coordinated delivery with web-development teams.>> Produced a series of short-form customer advocacy videos in support of the SOLIDWORKS for Entrepreneurs Program, including pre-production storyboarding, location scouting, script creation, filming, editing, post-production, and distribution of the content via the corporate YouTube channel.>> Led and managed all elements of internal video production for the Dassault North America campus by allocating resources and studio facilities for customer interviews, recruiting videos, and internal communications.>> Oversaw the transition of customer video production in-house. Designed and implemented a system of best practices for resource allocation of studios and equipment in support of 1200 people. This resulted in significant cost savings for the organization.

Bedford, Nh

At Segway, my focus was bringing a new, dynamic style to an older, established brand. I worked with engineering and product managers to become a product expert in order to to create content that better connected with customers.Responsible for the creation of all visual media (i.e. print design, infographics, email campaigns and photographs) used to market and sell Segway products to the US consumer market. >> Oversaw a comprehensive refresh of Segway’s visual brand identity including a 36 page style guide used to showcase Segway’s new brand image across the international dealer and distributor network.>> Sourced vendors and managed the creation of Segway’s point-of-purchase retail displays for roll-out in six, national big-box retailers. >> Produced multiple guerrilla marketing videos for social media (Facebook, YouTube) intended to create brand awareness and product familiarity with alternative market segments.

Itasca, Il

This short summer internship taught me the ins and outs of a corporate work environment and the skills I learned helped me to get a part-time job at Segway Inc. the following school year.