Tyler Key work email
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Tyler Key personal email
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My "Top 10" memorable career moments:10. Getting my first job bagging groceries at the local Publix when I was 149. Helped open Elon University’s Schar Center to a sold out crowd against UNC8. Awarded national championship trophies for college cornhole to tournament winners during ESPN broadcast7. Developed and managed a national sales promotion that ran in over 2,000 stores and had 32 winners stay in Las Vegas and fly in a private plane to the Phoenix SuperBowl 6. Changed the way a fortune 500 company activated their largest sports sponsorship by guiding them to activate the national sponsorship at a more local level5. Oversaw the marketing and social efforts for Michael Waltrip on Dancing with the Stars4. Created the "Fantern" program to bring the first ever fan/internship program to a sports team on competition day3. Led the marketing and sponsorship activation for Nature's Baker with one of the world's most recognizable sports stars, Danica Patrick, as the brand entered NASCAR2. Learning from all the people that I've had the pleasure to work and interact with on my journey1. All the failures that have helped me grow
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Adjunct ProfessorElon UniversityGreensboro, Nc, Us -
Adjunct ProfessorElon University Aug 2024 - PresentElon, North Carolina, United StatesTeach a sports marketing class to upperclassmen within the sports management program at Elon University. -
Director Of Compass NilLearfield Jun 2024 - PresentGreensboro--Winston-Salem--High Point Area• Led launch of Compass NIL at 150+ Learfield properties• Compass NIL is the system used by Fanatics and EA Sports• Led pilot program to provide feedback to software developers before launch• Trained over 200 Learfield employees on how to use Compass NIL -
Executive Director- Acl CollegeLearfield Nov 2022 - Jun 2024• Lead ACL College's effort to expand competitive college cornhole nationally• Oversee ACL College tailgate tour that visits 10 university campuses per fall• Work with ACL's production and broadcast team to air ACL College National Championships on ESPN family of networks.
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General Manager: Elon University & Unc GreensboroLearfield Sep 2017 - Oct 2022Greensboro/Winston-Salem, North Carolina Area• Created and led execution of UNCG and Elon University's first E-Sports tournament through the athletic departments• Manage relationships with over 100 athletic department sponsors at two universities• Day to day management of property with university athletic departments• Lead a team of four that works with two university marketing departments to execute sponsor activation at over 100 sporting events each year• Guest speaker for professors with Elon University’s Sports Management program
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Owner & FounderEquity Athletes Feb 2022 - Present• Work with double digit college athletes helping them secure NIL opportunities• Negotiated over $1.4 million in NIL deals since 2022.
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Nature'S Bakery - Sponsorship MarketingNature'S Bakery Nov 2015 - Mar 2017• Launched company’s NASCAR marketing platform within 90 days of being hired which included base line consumer awareness studies, generating brand strategy and activation launch for over 100,000 fans in attendance of the 2016 Daytona 500• Increased grocery store sales of product by 68% by leveraging sport sponsorships to gain incremental shelf space and promotional displays• Led Nature’s Bakery national sales team in creating partnerships with 17 retailers in first year of NASCAR sponsorship• Executed 18 special driver appearances that ranged from autograph signings to a “Supermarket Sweeps” type of event at grocery retailers• Organized consumer sampling at 15 different race tracks that distributed over 1.5 million samples to NASCAR fans• Oversaw $4M sponsorship activation budget -
Senior Director Of MarketingMichael Waltrip Racing Jan 2014 - Nov 2015Charlotte, North Carolina Area• Launched new marketing programs for team that generate over 300 million social media impressions annually • Sponsorship renewals of over $100 million since 2012• Created and executed B2B opportunities for team partners with Nickelodeon, Uber, Duck Dynasty and multiple collegiate teams• Developed digital marketing strategy for Michael Waltrip during his time on Dancing with the Stars
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Director Of Marketing And ActivationMichael Waltrip Racing May 2011 - Jan 2014• Developed new position focused on engaging partners’ field management teams in over 60 markets• Created more than 50 programs impacting national sponsorships at local levels which generated over $10,000,000 for partners’ revenues• Managed team that handled team website, social media, licensing and sponsorship activation
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Senior Marketing ManagerRetail Sports Marketing Jan 2009 - May 2011• Led team of three that created and executed advertising campaigns in 9 media markets with total budgets of more than $6,000,000 annually• Negotiated and activated sponsorship for clients with college and professional sports organizations in multiple markets• Managed relationships with over 100 independent store owners on local ad council throughout the country -
Account ExecutiveRetail Sports Marketing Apr 2007 - Dec 2008
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Assistant Account ExecutiveRetail Sports Marketing Oct 2006 - Apr 2007
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Sales Rep (Florida)Yale Sportswear Mar 2006 - Aug 2006
Tyler Key Education Details
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Master Of Business Administration - Mba -
Marketing
Frequently Asked Questions about Tyler Key
What company does Tyler Key work for?
Tyler Key works for Elon University
What is Tyler Key's role at the current company?
Tyler Key's current role is Adjunct Professor.
What is Tyler Key's email address?
Tyler Key's email address is ty****@****hoo.com
What is Tyler Key's direct phone number?
Tyler Key's direct phone number is +190437*****
What schools did Tyler Key attend?
Tyler Key attended University Of North Carolina At Chapel Hill, Florida State University.
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