Developed and executed on buyer-driven, digital-first marketing vision. Redefined and relaunched digital properties aligned with buyer journeys and implemented systems/processes to capture key sales and marketing metrics. Re-aligning digital properties, resources and budget to top-level growth and revenue goals, along with close collaboration with sales leadership to ensure execution and quality in the lead capture and follow-up process, have resulted in significant, measurable increases in pipeline generated and revenue won.

Skillsoft, 2013 - 2015iBoomerang.com, Inc., 2011 - 2012Speed News Magazine/National Auto Sport Association, Sept. 2012Sports Car Club of America, Sept. 2011Marketing, Media & More, 2009 - 2011

Responsible for development, execution of global digital marketing strategy. Led transition to account-based marketing (ABM) program; managed MarTech stack, integrations to deliver actionable data to sales and marketing teams.

Managed digital marketing campaigns and developed, executed on content strategy. Worked closely with sales to ensure delivery of enablement resources, execution on joint campaigns and programs. Collaborated with external agency on brand redesign and relaunch.

•Developed page and content layout for redesign of corporate website•Researched, wrote and edited content for corporate blog•Secured earned media and ghost-wrote article for Cincinnati Business Courier on acquisition rebranding•Assisted in creative development for online and print advertisements; wrote ad copy•Assisted in developing online content marketing strategy•Attended and represented DocuStar at numerous Cincinnati AMA and PRSA events•Wrote copy for sales collateral•Developed and wrote email marketing content for client, Dayton Sharks•Assisted with social media strategy and execution

•Develop and/or optimize content for materials to directly support sales team and professional services (emails, brochures, Brainsharks, other collateral)•Help conceptualize messaging and provide copy for print and digital ads•Work with SMEs to produce white papers and other research-based content•Write, edit and post content for corporate blog•Produce internal guides and instruction manuals (ex: Social Media Playbook)•Develop messaging and content for landing pages used in conjunction with print/digital ads•Assist in developing messaging for PowerPoint presentations•Provide copy for corporate website, including product descriptions, news releases, banner ads, etc•Write and provide corporate boilerplates and company descriptions for use by sales team and external partners•Assist in marketing brainstorming and planning meetings•Develop and maintain corporate voice and tone in all content•Update and maintain content for strong social media presence

Wrote and edited content for website, product descriptions and various marketing materials and publications.

Developed Web content, client newsletters, e-mail and direct mail marketing pieces, and agent recruiting literature.

Focused primarily on copywriting for newsletters, press releases, program articles and various other documents while also providing assistance to corporate staff in various capacities.