Tyler Pratt Email & Phone Number

United States

Orchestrating the the design process for assets in support of merchandise marketing campaigns, ensuring cohesive and compelling visual elementsDeveloping comprehensive marketing strategies for product releases, driving brand visibility and consumer engagement

• Provide art direction for multi-platform ad campaigns across official brand social media accounts• Lead team of designers and video editors, guiding the visual and stylistic aspects of global ad campaigns, insuring they are in line with the overall vision and brand identity• Conduct location scouting to identify optimal filming locations, ensuring visual aesthetics aligns with the creative vision of the project• Scout and recruit creative talents, including directors, photographers, artists and influencers• Lead client-facing campaign pitches• On-set producer for global ad campaigns, orchestrating efficient operations duringproduction• Develop comprehensive run of show and call sheet documents, outlining the sequence of events andstreamlining communication among crew members and talent• Wardrobe styling for ad campaigns• Produce print materials displayed in 100+ retail stores across the United States so far• Oversee the selection and delivery of Social Media posts for multi-city national and globalcampaigns as well as influencer social media accounts, leveraging digital platforms to enhance brandvisibility and engagement• Elevate user experience and interface aesthetics by leading the creative design of national and globalcampaigns displayed in apps• Heavily participate in the ideation process for multiple projects, including global ad campaigns,contributing creative insights and innovative concepts to creative planning sessions

Smyrna, Georgia, United States

• Manage and oversaw creative for multiple cross-platform marketing and fundraising campaigns simultaneously, implementing innovative and effective strategies that led to an over 20% increase in Whitefield's annual fund contributions• Oversaw the creative direction and graphic design for all admissions campaigns, contributing to a 4% growth in admissions year over year• Created and maintained a holistic brand experience across digital, web and print platforms• Managed teams of photographers, videographers, designers, and editors• Saved the marketing department $8,000 annually in freelance costs by taking on additional design tasks• Conducted market research and competitive analysis, reporting findings and presenting creative strategiesto senior leadership

Greater Atlanta Area

• Responsible for creative direction and design of all marketing campaigns• Designed ad content, branding, merchandise, print collateral, and live experiences for five nationalconferences• Director of creative for concert production and themed live events• Managed business logistics, scheduling, planning, research and competitive analysis

Greater Atlanta Area

Miami

Provided customer service and audiovisual support for high profile business clients on a daily basis. Conducted audiovisual component of fortune 500 company meetings. Handled and managed company equipment daily. Consistently reviewed equipment inventory on property.

Orlando, Florida Area

Assisted the company CEO with administrative duties. Developed new marketing strategies and brand-awareness initiatives. Worked together with a team of two other interns to develop the organizations’ community impact.Key Achievements:•Nearly doubled social media responsiveness across 3 different platforms. •Created visuals such as posters and promotional videos for company guerilla marketing efforts.

Faith Assembly Of God

Started in broadcast mixing for morning worship services. Oversaw any audio or visual aspects of events such as weddings, funerals, worship services, conferences, small concerts, and more. Created/edited photos, videos and slideshow presentations according to the needs of the various events.