Tyler Rittmaster, Mba Email & Phone Number

Los Gatos, California, US

• Marketing Analytics owner, strategist, and analytics developer for the Demand, Brand, Product, & Digital Marketing teams. Developed reports & dashboards by writing queries from scratch also while consulting and.
• Raised website sourced conversions (MQL-Meetings Booked) by 28% QoQ by analyzing effectiveness of “Free Trial” Call to Action button vs “Contact Sales” Call to Action Button and successfully recommended strategic shift.
• Developed actionable reporting which helped the Sales Development Team move from 30% outreach service level agreement attainment to 90% within 3 weeks as well as reduced the MQL-Meeting velocity by nearly 50% in the.
• Analyzed downward trending Marketing Sourced opportunities average sales price, identifying opportunities without account (and buyers group) marketing engagement for ABM & Digital personalization strategies to improve.
• Owned Marketing Analytics roadmap, developed Data Dictionary, enhanced documentation and held intelligence enablement sessions ensuring the stakeholders made the best use out of intelligence provided.

Boston, Massachusetts, US

• Business Owner & lead developer of Revenue Operations Business Intelligence. Managed Business Intelligence roadmap, strategic direction of KPIs/metrics, and led consultation for data. Developed Visualizations via.
• Investigated Pipeline quality & build a Pipeline Health Scorecard allowing leadership to effectively manage pipeline at the rep/team/region levels. Within one quarter, the model helped increase the win rate by 7%.
• Analyzed & built a territory coverage model allowing Sr. Sales leaderships to easily re-allocate the Serviceable Available Market during annual planning but also mid-quarter is needed.
• Identified data methodology/definition misalignment and worked cross functionally to ensure alignment and reduce post-delivery questions/issues.

Santa Clara, CA, US

• The strategic and business owner for marketing analytics related to funnel conversion from Marketing to Sales. Helped business leaders understand and offer prescriptive metrics/analysis to hit their numbers faster..
• Acted as the analytics business lead for the Account Develop Representative’s part of the funnel.o Helped identify an additional $218M in previously unreported Marketing Attribution due to a legacy methodology.
• Consulted Account Development Reps on the effective use of data to generate more impactful meetings to drive increased incremental revenue resulting in 14% YoY Qualified Meetings.
• Developed and visualized Metrics, measurement, reporting/dashboarding, data visualization, etc.
• Ownership for the reporting and dashboard visualizations via Tableau.

Chicago, Illinois, US

• Covid related displacement. Owned Go To Market Analytics Strategy & Delivery. Was responsible for all internal and external analytics, consultations, and recommendations for sales and marketing. Took business problems.
• Owned & executed strategic data/insights road map.
• Point of contact for Data Governance & cross functional analysis.
• Cultivated a data centric culture of having Account Executives eager to use data in their strategic selling process.

Minneapolis, MN, US

• Led, defined and managed online/offline marketing analytics and strategic marketing direction to drive net new/incremental revenue. Consulted and recommended on the customer journey to reduce funnel attrition and.
• Helped consult marketing department on strategy resulting in a 40%+ brand engagement YoY.
• Implemented Multi-Touch Attribution, automated reports, and analyzed net new market opportunities.
• Instilled a culture of data informed decision making by transforming and optimized Marketing/Engagement/Web Analytics to consult sales on closing more net new opportunities through metrics, measurement.

Chicago, IL, US

My responsibilities included but were not limited to:- Expanding and growing the Demand & Behavior Management line of business within Advito- Helping right size engagements to clients looking to bring their corporate travel programs to the next level- Relationship owner for Clients- Helping bring new and innovate ideas to the corporate travel space

Minnetonka, Minnesota, US

- Driving savings through advanced communication stategies and giving access to travel data to those that have historically had to manage travel budgets/P&Ls but not see travel data/reporting. - Work with clients to better understand their objectives and customize the deliverables to best meet their needs. - Subject Matter Expert for CWT's Traveler.

Minnetonka, Minnesota, US

- Manage portfolio of Fortune 500 companies, responsible for both sales and project management- Design and implement contract negotiation processes for clients and strategic hotel partners- Develop strategy and policies relating to travel spend management & behavior management- Responsible for marketing initiatives of consulting practice- Manage Traveler.

Minnetonka, Minnesota, US

- Assisting in product management, positioning, strategy of: CWT To Go CWT Meeting Optimizer CWT Pre-Departure Emails- Acting as the analysis arm of the NORAM Products Team- Serves as a Subject Matter Expert for client facing technology including self booking tools, our proprietary reporting tool, traveler engagement tools, and more- Presents technology.

Mba, Business Administration

Bs, Marketing