Tyler Rittmaster, Mba Email & Phone Number

Los Gatos, California, Us

Marketing Analytics owner, strategist, and analytics developer for the Demand, Brand, Product, & Digital Marketing teams. Developed reports & dashboards by writing queries from scratch also while consulting and coaching executives down to individual contributors on how analytics intelligence can better inform their business decisions. Lead strategic reporting driving towards expanding pipeline, increasing conversions, and improving velocity. Key Accomplishments:• Raised website sourced conversions (MQL-Meetings Booked) by 28% QoQ by analyzing effectiveness of “Free Trial” Call to Action button vs “Contact Sales” Call to Action Button and successfully recommended strategic shift away from Free Trial to Contact Sales via A/B Testing and leveraging Free Trials further down funnel.• Developed actionable reporting which helped the Sales Development Team move from 30% outreach service level agreement attainment to 90% within 3 weeks as well as reduced the MQL-Meeting velocity by nearly 50% in the same timeframe, resulting in team reaching minimum of 105% of quota for the next 3 quarters.• Analyzed downward trending Marketing Sourced opportunities average sales price, identifying opportunities without account (and buyers group) marketing engagement for ABM & Digital personalization strategies to improve brand immersion. This resulted in a 28% lift QoQ in average sales price and 12% improvement on new business win rates.• Owned Marketing Analytics roadmap, developed Data Dictionary, enhanced documentation and held intelligence enablement sessions ensuring the stakeholders made the best use out of intelligence provided.

Boston, Massachusetts, Us

Business Owner & lead developer of Revenue Operations Business Intelligence. Managed Business Intelligence roadmap, strategic direction of KPIs/metrics, and led consultation for data. Developed Visualizations via Tableau. People managed a team of Bangalore based analysts. Enabled Data Analysts to become Data Consultants through training and tool enablement.Key Accomplishments:• Investigated Pipeline quality & build a Pipeline Health Scorecard allowing leadership to effectively manage pipeline at the rep/team/region levels. Within one quarter, the model helped increase the win rate by 7%.• Analyzed & built a territory coverage model allowing Sr. Sales leaderships to easily re-allocate the Serviceable Available Market during annual planning but also mid-quarter is needed.• Identified data methodology/definition misalignment and worked cross functionally to ensure alignment and reduce post-delivery questions/issues.

Santa Clara, Ca, Us

The strategic and business owner for marketing analytics related to funnel conversion from Marketing to Sales. Helped business leaders understand and offer prescriptive metrics/analysis to hit their numbers faster. Owned the visualization and metrics strategy for the MQL to SQL section of the funnel. Key Accomplishments:• Acted as the analytics business lead for the Account Develop Representative’s part of the funnel.o Helped identify an additional $218M in previously unreported Marketing Attribution due to a legacy methodology misalignment.• Consulted Account Development Reps on the effective use of data to generate more impactful meetings to drive increased incremental revenue resulting in 14% YoY Qualified Meetings.• Developed and visualized Metrics, measurement, reporting/dashboarding, data visualization, etc.• Ownership for the reporting and dashboard visualizations via Tableau.

Chicago, Illinois, Us

Covid related displacement. Owned Go To Market Analytics Strategy & Delivery. Was responsible for all internal and external analytics, consultations, and recommendations for sales and marketing. Took business problems and defined, scoped, analyzed, and presented actionable recommendations driving toward the defined success. Key Accomplishments:• Owned & executed strategic data/insights road map.• Point of contact for Data Governance & cross functional analysis.• Cultivated a data centric culture of having Account Executives eager to use data in their strategic selling process.

Minneapolis, Mn, Us

Led, defined and managed online/offline marketing analytics and strategic marketing direction to drive net new/incremental revenue. Consulted and recommended on the customer journey to reduce funnel attrition and increase conversions. Key Accomplishments:• Helped consult marketing department on strategy resulting in a 40%+ brand engagement YoY.• Implemented Multi-Touch Attribution, automated reports, and analyzed net new market opportunities.• Instilled a culture of data informed decision making by transforming and optimized Marketing/Engagement/Web Analytics to consult sales on closing more net new opportunities through metrics, measurement, reporting/dashboarding, data visualization, etc.

Chicago, Il, Us

My responsibilities included but were not limited to:- Expanding and growing the Demand & Behavior Management line of business within Advito- Helping right size engagements to clients looking to bring their corporate travel programs to the next level- Relationship owner for Clients- Helping bring new and innovate ideas to the corporate travel space

Minnetonka, Minnesota, Us

- Driving savings through advanced communication stategies and giving access to travel data to those that have historically had to manage travel budgets/P&Ls but not see travel data/reporting. - Work with clients to better understand their objectives and customize the deliverables to best meet their needs. - Subject Matter Expert for CWT's Traveler Behavior Programs including Gamification, Traveler Scorecards, Business Unit Scorecards, and other products that are deigned to influence corporate travelers

Minnetonka, Minnesota, Us

- Manage portfolio of Fortune 500 companies, responsible for both sales and project management- Design and implement contract negotiation processes for clients and strategic hotel partners- Develop strategy and policies relating to travel spend management & behavior management- Responsible for marketing initiatives of consulting practice- Manage Traveler Behavior engagements involving but not limited to Gamification programs and Traveler Scorecards

Minnetonka, Minnesota, Us

- Assisting in product management, positioning, strategy of: CWT To Go CWT Meeting Optimizer CWT Pre-Departure Emails- Acting as the analysis arm of the NORAM Products Team- Serves as a Subject Matter Expert for client facing technology including self booking tools, our proprietary reporting tool, traveler engagement tools, and more- Presents technology both internally and externally- Assisted in bringing in over $30 M in 2011, and $40 M in 2012

Mba, Business Administration

Bs, Marketing