Tyler Starrine Email & Phone Number

Greater Los Angeles Area

• Owned the development of brand & marketing strategy deliverables including: brand/product positioning, creative brand platforms, channel strategy and integrated campaign initiatives • Partnered with UX and Creative teams to provide strategic guidance for digital product experiences Key Clients: U.S. Bank, Thermo Fisher Scientific, FX, Kia

Greater Los Angeles Area

• Led digital product strategy, partnering with UX and creative teams to ensure optimal user experience while addressing business needs • Led and conducted user research and usability testing to inform digital marketing strategy and product design • Partnered closely with senior leadership to establish strategic approach to new capabilities while ensuring operational efficiency Key Clients: Nike, Apple, Google, Netflix

• Responsible for overseeing strategic and tactical direction for Social Media initiatives exceeding $4MM • Represented the agency as the SME to client leadership – including directly interfacing with CMOs and CEOs • Interpreted digital trends, developed insights and positioned the agency as leaders in the industryKey Clients: Royal Caribbean, Hasbro, Diageo

• Established the agency’s approach to (at the time) emerging platforms, including: Facebook, Twitter, Pinterest, Instagram • Led activations spanning community building, influencer outreach, creative campaigns & reputation management • Trained, managed and motivated community management teams to positively represent clients and exceed campaign goals Key Clients: PlayStation, Kraft, Safeway