Tyler Wall Email and Phone Number
Tyler Wall work email
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Tyler Wall personal email
I am an experienced Senior Analytics Leader with an aptitude for activating technical teams and solving complex business problems through data. I have a passion for analytics, both in the discovery of insights and translating data into action, striving to find innovative ways to drive profitability for my organization. Skilled in measurement strategy, data analysis, advanced analytical methods, and data visualization, specializing in B2B marketing and sales analytics.
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Director - Measurement Strategy, Analytics, And OperationsAdobe Nov 2024 - PresentSan Jose, Ca, Us -
Group Manager - Marketing Analytics & InsightsAdobe Feb 2023 - Nov 2024San Jose, Ca, Us- Lead a global team of 3 managers and 11 individual contributors, with responsibility for global reporting & BI, marketing insights, modeling, target setting, fiscal planning, and data engineering- Introduce cutting edge measurement capabilities to Adobe through multi-touch attribution models to optimize global campaigns and media mix models to optimize budget, resulting in a 14% lift in pipeline creation with a 35% budget reduction- Drive the global reporting and analysis roadmap, including the end-to-end reimagination of Adobe’s back-end data and front-end reporting as part of our shift to Microsoft Dynamics
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Senior Manager - Marketing Analytics & InsightsAdobe Aug 2021 - Feb 2023San Jose, Ca, Us- Managed combined Marketing Effectiveness & Insights team of 2 managers and 9 analysts, driving all measurement strategy, marketing performance, and advanced analytics for the Digital Experience organization- Drove cutting edge measurement enhancements via marketing funnel forecasting, financial planning, and attribution modeling, driving a 38% increase in Marketing ROI for new customer acquisition- Managed holistic marketing fiscal planning process including target setting, forecasting, and coordination between marketing/sales/finance
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Manager - Dx Marketing Analytics & InsightsAdobe Feb 2021 - Aug 2021San Jose, Ca, Us- Managed the Marketing Analytics & Effectiveness team, expanding scope to drive advanced analytics and marketing performance for the entire US Digital Experience marketing organization, encompassing Enterprise and Growth/SMB segments- Drove roadmap for attribution modeling, measurement enhancements, cost-based performance, and channel/campaign impact to pipeline creation/bookings/renewals- Managed holistic marketing fiscal planning process including target setting, forecasting, and coordination between marketing/sales/finance
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Manager - Dx Enterprise Marketing Analytics & InsightsAdobe May 2019 - Feb 2021San Jose, Ca, Us- Managed the Americas Enterprise Marketing Analytics team, driving analytical support for an organization of 400+ employees while leading and developing the technical skillsets of 3 analysts- Managed enterprise marketing analysis, infrastructure, and enablement for marketing and inside sales- Examined and presented analysis to senior sales and marketing executives during quarterly business reviews to increase marketing effectiveness and alignment with sales- Led marketing target setting process for the US Enterprise Digital Experience business
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Enterprise Marketing & Operations AnalystAdobe Aug 2018 - May 2019San Jose, Ca, Us- Analyzed multi-channel demand and field marketing campaigns to drive more efficient creation and acceleration of sales pipeline- Created dynamic dashboards with complex data sets through the Power BI data visualization tool by leveraging data sets through SQL databases, data cubes, and Excel data files- Stitched data from website engagement, pipeline creation, pipeline acceleration, and retention sources to show a full view of Adobe's interaction with target accounts- Managed quarterly budget allocations for Adobe's Global Marketing Organization through Anaplan
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Digital Marketing SpecialistAdobe Apr 2017 - Aug 2018San Jose, Ca, Us- Analyzed performance metrics from email and display campaigns and delivered key insights to management through Excel, Adobe Analytics, Tableau, and Salesforce lead data- Executed B2B email marketing campaigns through Adobe Campaign to generate marketing qualified leads for Adobe products- Coordinated display and social marketing campaigns through Facebook, AdWords, and LinkedIn- Optimized digital campaign performance and enhanced multichannel strategy to generate more efficient ROI based on analysis of platform and pipeline creation metrics
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Public Relations InternOverstock.Com Jul 2016 - Apr 2017Midvale, Ut, Us- Analyzed past product placements to maximize the return and profitability of marketing channels- Monitored various internet platforms to collect press coverage about the company- Coordinated media outreach opportunities through outlets in print, online and broadcast mediums- Communicated with media outlets about impactful events concerning the company
Tyler Wall Skills
Tyler Wall Education Details
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University Of UtahBusiness Analytics -
University Of UtahMarketing
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University Of Utah - David Eccles School Of BusinessMarketing
Frequently Asked Questions about Tyler Wall
What company does Tyler Wall work for?
Tyler Wall works for Adobe
What is Tyler Wall's role at the current company?
Tyler Wall's current role is Director - Measurement Strategy, Analytics, and Operations.
What is Tyler Wall's email address?
Tyler Wall's email address is tw****@****obe.com
What schools did Tyler Wall attend?
Tyler Wall attended University Of Utah, University Of Utah, University Of Utah - David Eccles School Of Business.
What skills is Tyler Wall known for?
Tyler Wall has skills like Marketing, Microsoft Office, Customer Service, Social Media, Data Analysis, Sales, Management, Leadership, Project Management, Microsoft Excel, Marketing Communications, Strategic Planning.
Who are Tyler Wall's colleagues?
Tyler Wall's colleagues are Kevin Haiti, Agniraj Baikani, Junin Borges, Trang Phạm Thị Thu, Aarna Jain, Prethebha Chandrasegaran, Terron Lindsey.
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