Tyler Wall Email & Phone Number

San Jose, Ca, Us

San Jose, Ca, Us

- Lead a global team of 3 managers and 11 individual contributors, with responsibility for global reporting & BI, marketing insights, modeling, target setting, fiscal planning, and data engineering- Introduce cutting edge measurement capabilities to Adobe through multi-touch attribution models to optimize global campaigns and media mix models to optimize budget, resulting in a 14% lift in pipeline creation with a 35% budget reduction- Drive the global reporting and analysis roadmap, including the end-to-end reimagination of Adobe’s back-end data and front-end reporting as part of our shift to Microsoft Dynamics

San Jose, Ca, Us

- Managed combined Marketing Effectiveness & Insights team of 2 managers and 9 analysts, driving all measurement strategy, marketing performance, and advanced analytics for the Digital Experience organization- Drove cutting edge measurement enhancements via marketing funnel forecasting, financial planning, and attribution modeling, driving a 38% increase in Marketing ROI for new customer acquisition- Managed holistic marketing fiscal planning process including target setting, forecasting, and coordination between marketing/sales/finance

San Jose, Ca, Us

- Managed the Marketing Analytics & Effectiveness team, expanding scope to drive advanced analytics and marketing performance for the entire US Digital Experience marketing organization, encompassing Enterprise and Growth/SMB segments- Drove roadmap for attribution modeling, measurement enhancements, cost-based performance, and channel/campaign impact to pipeline creation/bookings/renewals- Managed holistic marketing fiscal planning process including target setting, forecasting, and coordination between marketing/sales/finance

San Jose, Ca, Us

- Managed the Americas Enterprise Marketing Analytics team, driving analytical support for an organization of 400+ employees while leading and developing the technical skillsets of 3 analysts- Managed enterprise marketing analysis, infrastructure, and enablement for marketing and inside sales- Examined and presented analysis to senior sales and marketing executives during quarterly business reviews to increase marketing effectiveness and alignment with sales- Led marketing target setting process for the US Enterprise Digital Experience business

San Jose, Ca, Us

- Analyzed multi-channel demand and field marketing campaigns to drive more efficient creation and acceleration of sales pipeline- Created dynamic dashboards with complex data sets through the Power BI data visualization tool by leveraging data sets through SQL databases, data cubes, and Excel data files- Stitched data from website engagement, pipeline creation, pipeline acceleration, and retention sources to show a full view of Adobe's interaction with target accounts- Managed quarterly budget allocations for Adobe's Global Marketing Organization through Anaplan

San Jose, Ca, Us

- Analyzed performance metrics from email and display campaigns and delivered key insights to management through Excel, Adobe Analytics, Tableau, and Salesforce lead data- Executed B2B email marketing campaigns through Adobe Campaign to generate marketing qualified leads for Adobe products- Coordinated display and social marketing campaigns through Facebook, AdWords, and LinkedIn- Optimized digital campaign performance and enhanced multichannel strategy to generate more efficient ROI based on analysis of platform and pipeline creation metrics

Midvale, Ut, Us

- Analyzed past product placements to maximize the return and profitability of marketing channels- Monitored various internet platforms to collect press coverage about the company- Coordinated media outreach opportunities through outlets in print, online and broadcast mediums- Communicated with media outlets about impactful events concerning the company

Master Of Science - Ms, Business Analytics

Bachelor Of Science (B.S.), Marketing

Bachelor Of Science (B.S.), Marketing