Tyler Cook Email & Phone Number

Kansas City, Mo, Us

Kansas City, Mo, Us

Atlanta, Georgia (Remote)

• Manage major content, technical and local SEO projects for NAPA Auto Parts (NAPAonline.com)• Lead complex projects with a large development team to implement technical updates and enhance UX on the site• Develop content for categories and product display pages plus optimize product titles for natural and paid search• Provide weekly natural search analytics measuring key metrics sitewide and for projects following implementation• Recommend new categories based on user search intent modeling• Map large-scale 301 redirects in accordance with taxonomy changes and browse enhancements• Research internal search data and create redirects to category landing pages for top queries• Utilize search and revenue data to determine tops links in navigation• Create the annual SEO strategy roadmap with projects and revenue projections

Kansas City, Missouri Area

• Promote live ‘80s music performances, movie screenings and other events in the Kansas City area• Operate live80skc.com and its social media pages by sharing event details, news and history• Create graphics, edit images, write post copy, run promotions and manage paid advertising• Shoot photography at concerts and edit images for digital media platforms

Melbourne, Fl / Lawrence, Ks (Remote)

• Optimize e-commerce and home builder websites for best search engine results• Conduct keyword research and track positioning• Write and implement metadata—page titles and meta descriptions• Write and implement H1 tags and on-page content• Create optimized URL strings• Create optimized alt tags for images• Produce XML sitemaps and robots.txt files• Develop website navigation for best sales opportunities and customer experience• Merchandise product categories for e-commerce plus state and metro areas for home builders• Help migrate e-commerce and home builder websites to new platforms• Map large-scale 301 redirects and canonicals• Administer website backlink audits• Analyze primary and secondary competitor landscapes• Create and manage Google My Business & Bing Places accounts• Develop monthly reports and brief clients on status• Audit websites and create strategies for business development presentations

Gardner, Ks

• Managed brand categories, including protective sports apparel, braces and supports• Worked with departments to develop new items for retail, institutional, international and private label• Researched, conceptualized and digitally designed product mock-ups• Corresponded with suppliers for new product creation and sampling• Completed detailed item specification sheets and routed through the company for approval• Assisted in annual development meetings and national conventions

Kansas City, Kansas

• Developed, coordinated and facilitated slot tournaments, prize giveaways and other events for Lucky 7 Club members • Created incentives and assisted with guest relations to increase and maintain player traffic on the gaming floor• Wrote and edited event planners, creative briefs and other marketing collateral, as well as managed social media outlets

Lenexa, Ks

• Managed online product pages for Ringside, Combat Sports, Everlast, Lonsdale USA, FightGear and Throwdown• Merchandised new and existing products• Optimized sites for better search engine results (SEO)• Created departments and sub depts for best costumer experience• Executed product placement and visibility of key items• Wrote descriptions and edited existing copy with basic HTML code• Supplied product pages with appropriate images• Priced and discounted products based on margin and sales velocity• Mapped product attributes to connect the mail ordering system and site platform• Created Web specials based on high inventory and low velocity reports• Identified and resolved product issues• Updated the Ringside and Combat Sports Facebook accounts with sports news and featured gear

Lenexa, Ks

• Managed all direct to consumer products for Everlast and Lonsdale USA• Developed new boxing and MMA equipment in conjunction with the marketing team and designers• Maintained client relationships to create product portfolios of licensed goods and updates of non-licensed goods• Reviewed designs and obtained client approvals• Corresponded with overseas vendors for product sampling and price negotiation• Managed quality control and product lifecycle• Helped launch a global line of Lonsdale boxing equipment and the brand’s first line of MMA equipment• Merchandised products online and in print with placement, pricing, photos and copy• Mapped online products with Mail Order Manager/SiteLink so that customers can purchase products online• Helped launch two versions of Everlast.com• Wrote "how to" guides for choosing products, as well as copy for email blasts• Edited the catalog descriptions, added new products and removed discontinued merchandise• Analyzed sales, product velocity, low margin and backorder reports• Represented Everlast at UFC Fan Expos (MMA) and the Olympic Trials, U.S. Nationals, National PAL and Ringside World Championships (boxing)

Lenexa, Ks

• Managed Combat Sports and Mat Monster marketing initiatives • Maintained the digital relationship with the Karate Depot family of Web sites• Merchandised websites of company owned brands and several partner brands, including creating departments, mapping size/color attributes and providing pricing/discounts, descriptions and photos• Helped launch and maintain the new Everlast.com by executing the many merchandising responsibilities• Directed and pulled merchandise for Mat Monster photoshoots • Worked with print and online media outlets to gain product reviews• Partnered CSI with FightJungle.com to use products for training videos and as membership prizes• Represented Combat Sports Int. at the UFC 100 Fan Expo in Las Vegas

Overland Park, Ks

• Worked in the New Faces Division scouting, signing, marketing and managing new models and actors• Facilitated open call and callback sessions, as well as model searches with children, teenagers and adults• Placed new talent in modeling and acting workshops and photo shoots for headshots and composite cards• Met with clients and sold packages ranging from $2,000 to $6,000, including national conventions• Edited various written materials, including radio scripts, brochures and company and workshop information• Created/updated model profiles—edited and uploaded photos and video performances to Modelwire for client access

Overland Park, Ks

• Wrote, edited and fact checked stories for KC Magazine, KC Home Design, Midwest CEO, Midwest CJ and Aristocrat Magazine• Researched Kansas City’s real estate, the 2009 Most Influential Women and 2009 Top 10 Companies• Turned news releases into stories, organized the events calendars and created editorial and advertising resource guides• Assisted in KC Mag's 2009 Swimsuit photo shoot and provided retailer and product information for the spread

Bachelor Of Science, Journalism: Strategic Communication; Film

Associate Of Liberal Arts