Tyson Thorne

Tyson Thorne Email and Phone Number

Founding partner, Applied arts. Team Principal, Autoarts. @ Applied arts
Tyson Thorne's Location
United States, United States
Tyson Thorne's Contact Details
About Tyson Thorne

Tyson Thorne is a visionary leader who leverages design to help companies and organizations grow. As co-founder of creative agency Applied arts, his mission is to bring brand meaning to life, helping to create quality relationships between people and brands.Previously Tyson spearheaded the global design practice at Kimberly-Clark by leading internal teams and some of the world's best creative agencies to exploit design as a competitive differentiator. Accomplishments included codifying a Brand Identity Guidelines process for the Enterprise, launching a global brand restage for Kotex, and the refresh of the iconic Kleenex brand.Before that, he was Design Director at Johnson & Johnson, where he significantly revitalized the brand portfolios in their Over-the-Counter (OTC), and Consumer Healthcare sectors (for Listerine, Band-Aid, Tylenol, Lactaid, Sudafed, Zyrtec, and more). Later he assumed design leadership of Johnson & Johnson's Corporate Brand leading it through a renewal of their brand purpose and vision, and executing key programs including a first of its kind J&J Museum, The 2014 FIFA World Cup sponsorship activation in Brazil, and the creation of environmental brand standards for J&J's 900+ global facilities, amongst other accomplishments.Tyson began his career as a designer in New York City, at distinguished creative agencies TODA, and Smart Design. He studied Graphic Design at Andrews University in Michigan.

Tyson Thorne's Current Company Details
Applied arts

Applied Arts

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Founding partner, Applied arts. Team Principal, Autoarts.
Tyson Thorne Work Experience Details
  • Applied Arts
    Founder & Ceo
    Applied Arts Feb 2021 - Present
    Appleton, Wisconsin, United States
    Applied arts is a team of seasoned Consumer Packaged Goods industry experts who understand the changing consumer landscape, and who embrace the challenger mindset to help brands win with consumers. We operate with an agile mindset, unencumbered by organizational limitations or steep overhead, to help drive your business. In my role as CEO & Founder I use my experience from inside major corporations and at other agencies to help mold brands from being things people need, to things people can't live without.
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  • Autoarts
    Team Principal
    Autoarts May 2020 - Present
    Appleton, Wisconsin, United States
    I founded Autoarts as a response to the massive disruption facing the automotive and Motorsport sectors. As new alternatives to vehicle ownership and transportation take hold, brands in these sectors must adapt and evolve their strategies. As a creative agency purpose-built to address these needs, our passion is to deliver winning brand strategies, design, and outstanding photo and film solutions, to get your brand firing on all cylinders.
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  • Kimberly-Clark
    Global Brand Design Director
    Kimberly-Clark Feb 2016 - May 2020
    Neenah, Wi
    In 2016 Kimberly-Clark (K-C) made a strategic investment in design, to establish a design culture that transcends packaging, and to integrate design thinking into the fabric of the company.Hired by K-C’s VP of Global Brand Design, Tyson assumed a lead role in articulating a vision for the value design will deliver to the organization, with a roadmap for growth. In parallel, Tyson managed the creation of foundational tools, established the first-ever brand identity guidelines process for K-C, created breakthrough global brand idea executions for the Kotex brand, and helped lead the creation of a refreshed corporate identity for K-C.
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  • Johnson & Johnson Global Strategic Design Office
    Design Director Corporate Identity
    Johnson & Johnson Global Strategic Design Office Mar 2013 - Feb 2016
    New York, Ny
    As one of the world’s most trusted brands, Johnson & Johnson (J&J) has an extraordinary heritage. As steward of the corporate equity, Tyson lead a renewal of the J&J brand, giving it relevancy as its brand positioning evolved, including:Defining a new brand purpose and vision for the J&J “trustmark” brand.The creation of J&J Innovation, an initiative to advance new healthcare solutions through collaboration.Leadership of a multi-agency team in designing the J&J Museum, incorporating interactive timelines, first-person accounts, multi sensorial environments, and a curated collection of artifacts dating to the beginning of the company.Delivery of a vibrant brand identity system for the 2014 FIFA World Cup Brazil sponsorship, bringing J&J’s mission of “care” to life.Establishment of a standardized workplace experience for J&J’s 900+ sites globally, embodying J&J’s brand essence and enhancing collaboration, innovation, and employee well-being.Design leadership of a multi-agency team for J&J’s Content Lab at jnj.com, a digital ecosystem of connected content, channels, and people, highlighting the most compelling stories across the Enterprise.
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  • Johnson & Johnson Global Strategic Design Office
    Design Director, Consumer Healthcare / Over-The-Counter (Otc)
    Johnson & Johnson Global Strategic Design Office 2008 - Mar 2013
    New York, Ny
    Responsibility for design across the Johnson & Johnson Consumer Health and OTC businesses on some of J&J’s most beloved brands including Listerine, Band-Aid, Tylenol, Lactaid, Sudafed, Zyrtec, and others.
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  • Smart Design
    Senior Communication Designer
    Smart Design 2007 - 2008
    New York, Ny
    Partner with specialists across design disciplines to deliver 360 brand experiences for Smart Design clients.Projects (sample): Hewlett Packard sustainability branding and communications, O-Power graphic utility tracking, Smart Design communications.
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  • Toda
    Art Director
    Toda 2000 - 2007
    New York, Ny
    Member of a small and nimble team involved in all aspects of agency management including new business, hiring, recruitment, and design leadership across disciplines and industries including men’s haircare brand American Crew, Sephora, Beastie Boys, Fat Possum Records, and more.
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Tyson Thorne Skills

Design Strategy Art Direction Concept Development Corporate Identity Packaging Interaction Design Typography Graphic Design Brand Development Photography Experience Design Creative Direction Corporate Branding Branding And Identity Design Thinking Creative Strategy Layout User Interface Design Information Design User Experience Packaging Design Page Layout

Tyson Thorne Education Details

Frequently Asked Questions about Tyson Thorne

What company does Tyson Thorne work for?

Tyson Thorne works for Applied Arts

What is Tyson Thorne's role at the current company?

Tyson Thorne's current role is Founding partner, Applied arts. Team Principal, Autoarts..

What is Tyson Thorne's email address?

Tyson Thorne's email address is tt****@****ark.com

What schools did Tyson Thorne attend?

Tyson Thorne attended Andrews University.

What skills is Tyson Thorne known for?

Tyson Thorne has skills like Design Strategy, Art Direction, Concept Development, Corporate Identity, Packaging, Interaction Design, Typography, Graphic Design, Brand Development, Photography, Experience Design, Creative Direction.

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