Ty Ward Email & Phone Number

Los Angeles Metropolitan Area

Greater Los Angeles Area

Greater Los Angeles Area

Greater Los Angeles Area

Worked daily across multiple disciplines and stakeholders both in and outside the agency to contribute and coordinated account strategy, daily operations and delivery for a book of work spanning CPG, animal healthcare and luxury goods retail; totaling a yearly budget of roughly $11mm and $85k/ month in agency billings.Reinvigorated client relations with.

Los Angeles, CA

Greater Philadelphia Area

Managed over 11 paid search campaigns for 3 pharma clients, totaling over $7mm in working media budget Worked as part of a team tasked with expanding and advancing the paid search offering internally as well as educating external partners. This resulted in the department winning a bigger seat at the table with clients.Collaborated with multiple teams from.

Greater Philadelphia Area

Gained insight into paid search landscape and best practices.Helped manage paid search campaigns for numerous accounts across the pharma and consumer packaged goods verticals.Assisted in team transition to new bid management platform and served as in-house "expert". Co-developed automated reporting processes to allow for greater insight and analysis of.

Avenue-A/ Razorfish

Helped to manage the product feeds of several larger retailers and e-tailers; increasing exposure of client offerings and building incremental revenue sources. Gained initial insight into the discipline of biddable media across multiple platforms including search, shopping and local engines. Utilized a proprietary trafficking tool and collaborated with.

• Worked with head account executive to develop and implement activities that resulted in the re-direction of T3’s branding strategy
• Assisted day-to-day account management activities for such brands as T3, Simple shoes, and TradeKing
• Helped develop executive presentations that resulted in successful advertising pitches
• Successfully managed multiple projects with numerous tight deadlines on a daily basis
• Assisted production director by contacting over 100 production houses nationally to build a collaborative database
• Helped organize the logistics of focus group by Managing venue appraisal, contact, and reservation of over 50 NY and PHL venues

• Assimilated into Ralph Lauren Beauty team and helped coordinate new brand/product development activities resulting in successful launch of new Ralph Lauren Beauty (RLB) line
• Communicated with local markets to track sales and price figures for all prominent competitors to help solidify RLB brand pricing strategy
• Completed full and comprehensive competitive analysis of RLB’s most prominent competitor to present to senior management
• Concluded by proposing integrated communication/launch strategy for first year of the brand

• Managed team of interns during time-study that increased productivity of operations to above average percentages
• Tracked and analyzed corporate generated reports, to develop strategic plans to drive sales, increase productivity and continue brand quality operations
• Created and implemented a mini-map which enhanced new team member orientation

• Marketed new member packages under the new management resulting in increased sales and member retention.
• Implemented street marketing campaign for street team and oversaw marketing details for Center City Bally’s Location
• Created marketing plan for distribution and placement of marketing materials; targeted key age groups and events as distribution paths