Udisha Misra Email & Phone Number

Bengaluru, Ka, In

Noida, Uttar Pradesh, India

India

I teach Digital Marketing strategy, especially marketing and building user experience through first-party data and, ethical use of MarTech. I am a strong advocate of putting back the Human touch in building strong and lasting customer relationships.

I write about marketing, technology and books. Other than this, I often nurture my love for literary writing here. I have also contributed on some of the leading defence forums of India. I personally believe that blogging is a strong platform to say what you think.I aspire to create a collaborative blog where marketers and technologist of all walks can contribute their knowledge.

Managed major clients, including Google Brand & YouTube team at GroupM Services.Developed and executed Digital Media Activation for accounts across EMEA and APAC markets.Conducted media buying on social media platforms (Facebook, Twitter, Pinterest, Snapchat, TikTok, LinkedIn, and Instagram), Managed a team of 5-7 individuals to ensure smooth execution of annual and quarterly plans.Handled campaigns with budgets up to $14 million USD.Ensured quality assessments across all… Show more Managed major clients, including Google Brand & YouTube team at GroupM Services.Developed and executed Digital Media Activation for accounts across EMEA and APAC markets.Conducted media buying on social media platforms (Facebook, Twitter, Pinterest, Snapchat, TikTok, LinkedIn, and Instagram), Managed a team of 5-7 individuals to ensure smooth execution of annual and quarterly plans.Handled campaigns with budgets up to $14 million USD.Ensured quality assessments across all deliveries and developed strategies to improve performance.Identified performance tracking tools and defined key performance metrics for brand campaigns. Deep understanding of tools like DCM, Appsflyer, Google Analytics, etc.Achieved vertical and horizontal growth of the brand account. Expanded the client base from one to ten within two years.Identified opportunities in existing client accounts and recommended new growth avenues.Led monthly, quarterly, and yearly analysis and reporting. Show less

Gurgaon, India

Developed and executed Media Planning and Activation strategies for accounts across the organization.Conducted media buying on social media platforms (Facebook, Twitter, LinkedIn, and Instagram) and Google Ads (Search, Display, and Programmatic), and Google AdsCoordinated with media vendors like inMobi, TimesInternet, Gaana, etc.Identified the right platforms for ad placements and established and maintained relationships.Conducted reporting and analysis of monthly, quarterly… Show more Developed and executed Media Planning and Activation strategies for accounts across the organization.Conducted media buying on social media platforms (Facebook, Twitter, LinkedIn, and Instagram) and Google Ads (Search, Display, and Programmatic), and Google AdsCoordinated with media vendors like inMobi, TimesInternet, Gaana, etc.Identified the right platforms for ad placements and established and maintained relationships.Conducted reporting and analysis of monthly, quarterly, and annual plans.Identified performance tracking tools and defined key performance metrics for brand campaigns.Managed client communication for media-related projects.Coordinated with internal and external stakeholders to ensure smooth CRM. Show less

Gurgaon, India

Developed and executed Social Media strategies for India and APAC markets.Managed a team of 3-4 individuals to ensure smooth execution of annual and quarterly plans.Handled client communication for external digital marketing projects.Generated leads for internal and external projects through social media.Increased website traffic from social channels from 15% to 25% in six months.Ensured the collection and management of data using analytics tools like R and… Show more Developed and executed Social Media strategies for India and APAC markets.Managed a team of 3-4 individuals to ensure smooth execution of annual and quarterly plans.Handled client communication for external digital marketing projects.Generated leads for internal and external projects through social media.Increased website traffic from social channels from 15% to 25% in six months.Ensured the collection and management of data using analytics tools like R and Python.Conceptualized and delivered a "virtual conference" – Talent Tech Evolve, which had 10,000+ global HR professionals registered and 5,000+ attendees.Extensive working knowledge of Facebook, Twitter, LinkedIn, Instagram Ad Platforms, and Google Adwords.Coordinated with internal and external stakeholders to ensure smooth CRM. Show less

Client Servicing, Copy Checking, Content Strategy, Content development, Website and App Development, SEO, Live coverage of Brand Events and overall communication of the brand, conceptualizing and designing E-books, print ads, brand video shoots. I lead a team of 8-10, including Content writers, editors, designers, PPC experts, Web Designers, SEO experts. Being in a flat organisation has made me a great team player.I believe in being the Jack of all trades and Master of Some. I have a deep… Show more Client Servicing, Copy Checking, Content Strategy, Content development, Website and App Development, SEO, Live coverage of Brand Events and overall communication of the brand, conceptualizing and designing E-books, print ads, brand video shoots. I lead a team of 8-10, including Content writers, editors, designers, PPC experts, Web Designers, SEO experts. Being in a flat organisation has made me a great team player.I believe in being the Jack of all trades and Master of Some. I have a deep interest in technical and social sector clients but have worked across the challenging verticals. A few of my work to mention,- Technical: NASSCOM, Hexaware Technologies, Stellar Data Recovery- Government Projects: World Food India - A Ministry of Food Processing industries and CII initiativeGrameen Vidyutikaran (DDUGJY) - A Minitry of Power initiative - Pharma: Untox, a Piramal Healthcare product- Education: UPES Dehradun, UTM - Shillong, DAV, Genesis Learning Studios [A WAVE group venture] - Entertainment: HBO India, HBO Hits, HBO Defined- Lifestyle: FabFurnish.com, Vivo Smartphones - Press: Flagship events of Jagran group, Jagran Film Festival- Social Sector: Action For India, Janhit Jagran- E-commerce: Prints Publication Show less

I worked as a Junior Copywriter, responsible for quality check and editing of the content going out on the website.

A creative and proactive freelancer. Have a passion and knack in content and technical writing, equipped with a degree in Civil Engineering and also a diploma in creative writing.

Gmpe, Business Administration And Management, General

Mdp, Digital Marketing

Bachelor Of Technology (B.Tech.), Civil Engineering, 1

I was associated with the literary and the dramatics society. I served as the Chief Script writer of the dramatics team. I was also a core.