•Contributed to Search Engine/Social Media Marketing, implementing vernacular/localization advertisementpipeline•Pioneered vernacular sitemap creation for Flipkart, enabling better indexing of different language pages andlocalized language search.•Spearheaded Fast Fashion charter, attracting Gen Z users by streamlining product pages for differential experience for the GenZ User

•Developed and optimised Transliteration-Service and SEO Service as a Backend Developer.•Implemented dynamic text addition on the Flipkart Website, enhancing product-related data, and boosting Googlesearch ranking.•Improved Transliteration Service performance by deploying Dynamic config to K8 cluster, resulting in enhancedefficiency.•Worked with technologies such as Dropwizard, MySQL, MongoDB, and Apache Storm.•Collaborated closely with Design and Product teams to fix bugs and improve overall system performance.•Optimized data sent to Google Merchant Console, reducing items sent by 20% without affecting performance•Moved data attribution pipeline from client to server side, providing better control over data sent to advertisers.