BRIEF HISTORYUfuk Koç was born in Istanbul in 1967. After graduating from Uludag University in Tourism and Hotel Management, he worked in a wide range of hotels both as staff member and director for more than ten years. Ufuk Koç also graduated from Istanbul University with a Master of Science degree in both Tourism and Public Relations. He was Public Relations and Corporate Communication Consultant as well as was a lecturer at Istanbul University Department of Tourism and Hotel Management in between 1995- 2000. He was Sales Director and Faculty Manager of Academy Istanbul School of Art and Communication as well. Koç who as a NLP practitioner since 2001; expresses a keen interest in sharing his vital experiences on a wide range of topics such as negotiation skills, sales, coaching, time and work load management at his weekly trainings and seminars those present in Turkish and English.He worked Management Centre Turkey and Bilgi Gezginleri Consulting firms before he established 100th Factor in January 2009. Ufuk Koc who as the author of “Bulletproof Vendor” and as known consultant gives reportage to business magazines and televisions.